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Chris McNeil
Charleston, SC
Founder and President of Pensarc Internet/Experience Marketing Agency, Multiple innovation award winning marketing consultant, NLP Master Practitioner, developer, guitarist
Interests: Breakthrough Marketing, Web Development, Innovation, NLP, Guitar, Rock Music
Recent Activity
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Learning to perceive and adapt to new paradigms early can avoid paradigm paralysis. The greatest spoils, however, go to those who see the invisible and bring it to life: The Paradigm Leaders Continue reading
Posted Jan 23, 2017 at Paradigm Vectors
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New paradigms and the responses to them follow 3 types of vectors. A Paradigm Leader initiates a new paradigm. A Paradigm Adapter perceives a paradigm shift and adjusts to it. A Paradigm Victim stays stuck in the old paradigm. Continue reading
Posted Jan 20, 2017 at Paradigm Vectors
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Paradigms are entrenched mindsets that acts as filters. They vary in their scope from personal to global. While paradigms may seem durable, they can dissolve quickly. Continue reading
Posted Jan 20, 2017 at Paradigm Vectors
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The Acura NSX video-model car strategy checks 4 key boxes for great experience marketing: personalized, unexpected, involves the major senses, evokes strong emotion. Continue reading
Posted Dec 22, 2016 at Experience Marketing
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Quotes about innovation to provide energy and insights for business breakthroughs Continue reading
Posted Dec 17, 2016 at Mental Game of Biz
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Customer Experience Marketing is where to compete to win in 2017. Customers are 5.2X more likely to purchase from companies with a great customer experience. Continue reading
Posted Dec 16, 2016 at Experience Marketing
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To brand effectively in the new economy , a business needs to create distinctive, positive customer experiences aligned with the intended brand. Online reviews and social media have added the transparency that makes this necessary. Continue reading
Posted Dec 8, 2016 at Experience Marketing
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This post outlines a simple yet powerful strategy of organizing media to help initiate, design and support an experience marketing program. What is the definition of experience marketing? Remember a time when you had a great experience with a company above and beyond what you expected? They may have been... Continue reading
Posted Nov 18, 2016 at Experience Marketing
21 quotes on how Experience Marketing is built from the convergence of marketing and service and on how the internet has made Experience Marketing more necessary. Continue reading
Posted Nov 14, 2016 at Experience Marketing
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Experience Marketing is a program of scripting, orchestrating, and promoting memorable customer adventure stories as the center of a company's promoted identity. Continue reading
Posted Nov 12, 2016 at Experience Marketing
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With our attention scattered by multiple devices and a steady stream of emails, learning and implementing the peak performance flow state has more relevance and strategic advantage than ever. Continue reading
Posted Oct 18, 2016 at Mental Game of Biz
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Introduction to The 6 Levels of the Aligned Team- Creating a Congruent Peak Performance Company Continue reading
Posted Oct 3, 2016 at Mental Game of Biz
Can you imagine how things would be different if Musk is right and we are in a simulation? .... if you found you are living in a big video game and nothing you experience is real in the manner you thought it was? Continue reading
Posted Sep 13, 2016 at Mental Game of Biz
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Thought experiments can trigger breakthrough ideas. Here, we consider a method of using the mind's abstract visual thinking abilities to stimulate innovation with The Abstract Sculpture thought experiment. Continue reading
Posted Aug 30, 2016 at Mental Game of Biz
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This is the second of the Thought Experiments to Inspire Innovation. Last time, we looked at the Model of Excellence method. Here, we are digging deeper into the Time Machine. Continue reading
Posted Aug 24, 2016 at Mental Game of Biz
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The field of NLP was largely founded on modeling excellence. The founders created a syntax that decoded the essential aspects of high level achievement into replicable components that could produce similar results. It works in part because it is easier for a beginning entrepreneur to see Steve Jobs coming up with an innovation that reinvents his field than to see himself doing it. Continue reading
Posted Aug 22, 2016 at Mental Game of Biz
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The right thought experiment is an exquisite tool for generating new possibilities. This post aims to set the stage for such a mental journey and share an overview of six suitable thoughts experiments. Continue reading
Posted Aug 18, 2016 at Mental Game of Biz
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in the business arena. NLP was originally developed in the 1970s by linguist John Grinder and programmer Richard Bandler. They created a language for... Continue reading
Posted Jul 20, 2016 at Mental Game of Biz
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When I opened my first iPhone box, I was delighted. Here was a package that didn't require a knife or scissors to rip apart. Instead, it demonstrated deeper levels of thoughtful design by gently unfolding to a neatly designed interior. The shapes pleased my eyes. How does your organization "unbox"?... Continue reading
Posted Jun 13, 2016 at Mental Game of Biz
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Focus in the age of distraction is a strategic advantage. How much more can you do with a highly developed skill of concentration that is there when you need it? How much more satisfaction can you gain from being fully aligned with what you intend to do? Continue reading
Posted May 17, 2016 at Mental Game of Biz
If you are at a place in your life where you are ready to break through barriers, internal or otherwise, and achieve high level results that connect with what you value, consider starting or joining a mastermind group. A mastermind formed with the right people and managed effectively, can be the springboard for achieving at levels that may surprise you. Continue reading
Posted Mar 6, 2016 at Mental Game of Biz
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The days of being able to successfully grow by marketing with advertising alone are over. We now need to optimize every customer touch point and we need to have a unified team with a clear mission supporting those touches. Continue reading
Posted Feb 7, 2016 at Mental Game of Biz
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Jan 28, 2016