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Marissa Bosler
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As explored in Euromonitor International’s “Global Licensing Trends in Children's Apparel and Footwear” report, characters dominate children's fashion licensing as the majority of these franchises target children. After children pass... Continue reading
Posted Dec 1, 2017 at Global Toy News
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November 23, 2017 will mark the beginning of Black Friday shopping, where retailers offer significant discounts across the store following Thanksgiving in the US. The event is primarily a US... Continue reading
Posted Nov 15, 2017 at Global Toy News
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A new consumerism is the driving force behind a new trend, as today's consumers are redefining their values and priorities while they increasingly focus on getting the most out of... Continue reading
Posted Aug 9, 2017 at Global Toy News
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The 2014 release of the LEGO Movie made construction toys the fastest growing category in 2015 and the main growth driver in the global traditional toys and games market. By... Continue reading
Posted Jun 14, 2017 at Global Toy News
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2016 was a crucial test for consumer-ready virtual reality gaming with a number of high-end headsets entering the market. However, high prices combined with a limited selection of games kept... Continue reading
Posted Jun 9, 2017 at Global Toy News
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Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in... Continue reading
Posted Apr 28, 2017 at Global Toy News
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Interactive toys, which are electronic toys that can directly play with a child, either via movement or speaking to them, such as WowWee robots, have becoming more commonplace amongst toy... Continue reading
Posted Apr 6, 2017 at Global Toy News
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The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well... Continue reading
Posted Feb 28, 2017 at Global Toy News
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2016 has been another strong year of toy sales, with the global traditional toy market expected to grow by over 3% in constant value to reach USD83 billion in the... Continue reading
Posted Jan 20, 2017 at Global Toy News
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While 2016 will be remembered as a year of technological advancement in video games, with the release of a slew of VR headsets, 2017 will determine the commercial viability of... Continue reading
Posted Jan 13, 2017 at Global Toy News
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Emerging markets, following a slowdown in traditional toy sales due to macroeconomic volatility, are expected to recover through 2020 and once again drive traditional toys and games growth globally. However,... Continue reading
Posted Dec 13, 2016 at Global Toy News
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While 2016 was supposed to see the beginning of a virtual reality (VR) revolution with the release of the Oculus Rift and HTC Vive early in the year, so far... Continue reading
Posted Oct 26, 2016 at Global Toy News
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From October to mid-December, video game launches tend to become more frequent, especially for large-budget games from major companies, as video game makers hope to make their game the must-have... Continue reading
Posted Oct 18, 2016 at Global Toy News
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As I explore in our "Experiential Licensing: Consumer Fundamentals Falling into Place" Global Briefing, today's consumers are increasingly redefining their values and priorities, leading to the birth of a new... Continue reading
Posted Sep 15, 2016 at Global Toy News
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Despite only being initially launched in the US, Australia, New Zealand and the UK, Pokémon Go has quickly become one of the top mobile games globally, achieving active user levels... Continue reading
Posted Aug 19, 2016 at Global Toy News
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The gradual relaxation of the family planning policy in China over the past few years and the eventual expansion to a two-child model in 2016 has resulted in growing birth... Continue reading
Posted Aug 5, 2016 at Global Toy News
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Dynamic sales of LEGO construction sets following the success of the LEGO Movie, along with growing interest in STEM toys, have fuelled global demand for construction toys. As a result,... Continue reading
Posted Jul 27, 2016 at Global Toy News
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As I also explore in our forthcoming global briefing of "Experiential Licensing: Consumer Fundamentals Falling into Place", Disney Shanghai Theme Park in China has been one the world's most anticipated... Continue reading
Posted Jun 29, 2016 at Global Toy News
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Our latest research published on 6 June has revealed that global retail value sales of traditional toys and games declined by 5% in 2015 in US dollar terms. However, if... Continue reading
Posted Jun 10, 2016 at Global Toy News
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As I also investigate in our "Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific" Global Briefing, after over 30 years and increasing pressure for change,... Continue reading
Posted May 26, 2016 at Global Toy News
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As I explore in our "Key Character Licensing Trends Shaping Apparel, Personal Accessories and toys in Asia Pacific" Global Briefing, Asia Pacific is a promising region where growing populations, rising... Continue reading
Posted May 4, 2016 at Global Toy News
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The upcoming film release of the well-known Thomas and Friends franchise will witness the introduction of 14 new engines from diverse ethnic backgrounds for the first time. In attempt to... Continue reading
Posted Apr 19, 2016 at Global Toy News
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As smartphones and tablets became mainstream over 2011-2013, they started to infringe on the desire for family game time, resulting in a 3% decline in global retail sales of games... Continue reading
Posted Mar 31, 2016 at Global Toy News
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Mar 30, 2016