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Cyber PR
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Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. ________________________________ Guest post by Ariel Hyatt... Continue reading
Posted Jan 18, 2018 at hypebot
Year end reviews. New Year's resolutions. Whenever and however goat setting happens, it's a good thing. After all, how many of us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do? Here Ariel Hyatt and her... Continue reading
Posted Jan 12, 2018 at hypebot
Social media is often the magic bullet that clears the path to success for many artists, but the alchemy behind that firepower is a mystery to most. Ariel Hyatt of Cyber PR has created a system for helping to focus your efforts by identifying and engaging the correct audience. ___________________________... Continue reading
Posted Dec 21, 2017 at hypebot
There is something crucial that most of you are missing… In the age of social media we are all focusing on Instagram, Twitter, and Facebook and, we’ve forgotten an important basic: Your online press kit – the asset that makes it easy for others to publicize your brand. In many... Continue reading
Posted Dec 20, 2017 at hypebot
Ariel Hyatt and her Cyber PR team have been working for years to teach musicians the basics of social media and online fan interaction; and we've always done our best to help spread the word. But too many musicians and music marketers don't seem to have gotten the memo. ___________________________... Continue reading
Posted Dec 1, 2017 at hypebot
A well written artist bio is the gateway to more attention from the media. But most artists spend less time on making theirs good than they do tuning up before practice. Here Ariel Hyatt and her team at Cyber PR offer tips and guideline to create a kick-ass artist bio.... Continue reading
Posted Nov 27, 2017 at hypebot
Out of your online following, how many true “fans” do you actually have - people who know you, like you, trust you and would part with money to hire or support you? It's a questioned asked often by Ariel Hyatt and her team at Cyber PR. Do you know what... Continue reading
Posted Nov 17, 2017 at hypebot
In the panel How Streaming Playlists Work and How to Get On Them, that took place a MONDO 2017 Streaming Promotions, Co-Founder, Charles Alexander Sung Cho, Founder and CEO, Chartmetric, Brian Vinikoor, Sr. Director Strategic and Digital Partnerships at mtheory, Brian Popowitz ,General Manager Blackbox, and Jason Jones Director of... Continue reading
Posted Oct 18, 2017 at hypebot
Ariel Hyatt of CyberPR shares takeaways from two important panels at the recent MONDO.NYC gathering: Case Studies in Digital and Traditional Grassroots Artist Development and How Streaming Playlists Work and How to Get On Them. _______________________________________ By Ariel Hyatt of CyberPR At MONDO.NYC, I attended two of the best panels... Continue reading
Posted Oct 13, 2017 at hypebot
Want to take a deep dive to learn what makes a PR and social media campaign wuccesful? Cyber PR recently published a case study that they are understandably quite proud of. Excerpts are highlighted in this post, and you can download the whole slideshow. __________________________________________ By Ariel Hyatt and the... Continue reading
Posted Oct 10, 2017 at hypebot
Even though we have a long, long way to go before women are fairly represented in the music industry and music tech, there are already many amazing ones already doing important work. Here, Ariel Hyatt of Cyber PR shares her list of advice from "every badass woman I could think... Continue reading
Posted Sep 13, 2017 at hypebot
Finding ways to more effectively monetize music is an ongoing quest. And with all of the stats showing a decline in music sales driven by the rise of streaming, it would be easy to devalue the income potential of music and merch sales, That would be a BIG mistake, say... Continue reading
Posted Aug 22, 2017 at hypebot
It is more possible than ever to be your own music publicist. Most of the old media gatekeepers have been replaced by opinion-setters that really matter - the fans. But being your own music publicist still requires a well executed plan. Here, Ariel Hyatt and her CyberPR team lay out... Continue reading
Posted Jul 24, 2017 at hypebot
In Part 1 of “How to Be Your Own Music Publicist,” the fold at Cyber PR took you through all the different elements of an effective digital press kit. Here in Part 2, they’ll take you through the next 5 things that need to be addressed before you can start... Continue reading
Posted Jun 30, 2017 at hypebot
Music marketing tips: You need to follow certain steps in order to increase your fanbase. It is not as easy as somebody may think. Continue reading
Posted May 31, 2017 at hypebot
Bruce Houghton shares his experience on how to get an internship in the music business and how it can change the your life. Continue reading
Posted May 22, 2017 at hypebot
It is possible to be your own music publicist, but it's not easy. In this free step by step guide, Ariel Hyatt and her team of music marketing experts at Cyber PR, show you how. ________________________________ By Ariel Hyatt and the team at Cyber PR PART 3: START COMMUNICATING! [... Continue reading
Posted Apr 25, 2017 at hypebot
My journey to a life in the music business began as an intern in the A&M Records Boston office. I'll always thank Billy Gilbert and Barry Korkin for giving me a chance. But how can you snag the internship that launches your career? The Cyber PR team offers some stellar... Continue reading
Posted Apr 21, 2017 at hypebot
Publicity is one of the first things that many artists outsource. That may not be your best strategy, says Ariel Hyatt and her experienced team at Cyber PR. And even if they do get help, there's a lot that every artist needs to do to set themselves up for PR... Continue reading
Posted Apr 12, 2017 at hypebot
Even in the age of music D.I.Y., publicity is one of the first tasks that many artists outsource. That may not be your best strategy, says Ariel Hyatt and her experienced team at Cyber PR. And even if they do get help, there's a lot that every artist needs to... Continue reading
Posted Apr 3, 2017 at hypebot
Focus, Execute & Thrive is my personal mantra for 2017. Yes, I have a personal mantra. While I still struggle, the study of time management and productivity is a lifelong pursuit that has served me well. Here, Ariel Hyatt and the smart team at Cyber PR share their best practices... Continue reading
Posted Mar 7, 2017 at hypebot
Most people set goals at the beginning of the year, but you can set them at anytime! Here is CyberPR's Musician’s Guide to Setting & Achieving Goals. __________________________________ Ask yourself: Is now the time I want to make a difference for my musical career? And if so – what difference... Continue reading
Posted Feb 28, 2017 at hypebot
Welcome to the third and final installment of our Musician’s Guide to SoundCloud! Now that you have your brand-spankin’-new page all set up, it’s time to begin building a following. This is crucial if you want to garner music publicity in the future as a page with no plays or... Continue reading
Posted Feb 1, 2017 at hypebot
We’re back with part two of our “Musicians Guide to SoundCloud!” Today we’ll be tackling the issue of what you need to look for when submitting to playlists or accounts to be reposted on. If you have not read Part 1 (it’s good!) take a peep. While there are countless... Continue reading
Posted Jan 31, 2017 at hypebot
Ah, the internet. When it’s not busy being a mass dumping ground for political commentary, selfies and Kermit memes, it can be an independent artists best friend and most powerful ally. While mainstream social networks allow you to shape your voice and personal brand, music streaming networks are where the... Continue reading
Posted Jan 30, 2017 at hypebot