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Reaghan Roche
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Coupons, call them 007 because they will never die. Coupons been around for decades. Just when you think shoppers won’t put in the effort or Everyday Low Prices (EDLP) will take over, coupons rise again. Today coupons are still used by shoppers in full force, but they are becoming increasingly digital. Mobile apps like iBotta, Shopkick, and RetailMeNot are becoming popular because they allow shoppers to easily earn cash rebates through their mobile devices, making discounts more readily available and contextually relevant. While the media of coupon delivery might be changing, one thing is for sure, saving money never goes out of style, and we expect that coupons... Continue reading
Posted Aug 10, 2017 at Shopper Culture
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Over the past ten years, we have seen suggestive selling become par for the course. More brands and retailers embrace and look to influence that moment of choice by proactively engaging shoppers with information and experiences that not only help close the sale, but also set up repeat engagement. However, brands and retailers are still exploring new and better ways to pre-sell to shoppers. They acknowledge that shoppers’ schedules are becoming more complex and their expectations are rising. Suggestive selling at the moment of choice must, therefore, not only be convenient, but also fast, fun, organic, and not intrusive. Hence, the rise of monthly subscription-box services and suggestive... Continue reading
Posted Aug 7, 2017 at Shopper Culture