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Julie Black
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In giving advice to future students in Capstone, everyone always says time. At this point that's a given. You will wish you had more time, and you will get to the end and be scrambling to finish everything and feel confident about it. Everyone will tell you this, and if they say time wasn't an issue, they're lying. I would like to focus on different aspects, things that I don't think you'll hear, or hear enough. You will think you have an idea going into your project what you're going to need to do. Chances are this will change on... Continue reading
Posted Jul 30, 2017 at CAPSTONE!
I will admit I expected to have all my interviews finished and analyzed before now. Maybe I was overly optimistic, or ambitious, or just plain unrealistic in my expectations. Thus I came into this week feeling terribly behind as I conducted my final interview and added those insights to the others. Noticing that some of my classmates were in a similar position as me helped me feel like this wasn't a sign of bad things. While I learned things from every interview, I had a few that were decidedly the most helpful, and others that added little nuggets of information... Continue reading
Posted Jul 23, 2017 at CAPSTONE!
Despite the incredible insights I've found through my interviews, I find myself seeking more interviews. I keep wondering if I've done enough research, talked to enough guitarists, found enough insights. If I was working in a team, rather than individually, I have no doubts that I would be satisfied with the number of interviews I've conducted, but those would be part of a larger group. In my case, these are the only interviews I have, the only insights I've gathered. With each interview, I learned something new, gained a valuable tidbit of three. I keep wondering if I've done enough.... Continue reading
Posted Jul 17, 2017 at CAPSTONE!
We're down to the last four weeks of the project. Can you believe that? I'm finishing up insights from my interviews and the report from all of those at present. It's been interesting to talk to all these different guitarists and learn about what they like and why, but also what they don't like and why. I'm beginning to see that while both provide incredibly valuable information, the dislikes play a larger role in what my recommendations will be than I initially anticipated they would. As a musician you'd think I'd have figured that one out on my own, but... Continue reading
Posted Jul 10, 2017 at CAPSTONE!
Not much has changed between last week and this week as I continue to interview guitarists. Patterns are starting to emerge, and I'm beginning to be able to predict certain answers from my interviewees. From here, I have to continue transcribing the interviews and then continue working on insights. In doing initial research, I had asked my dad quite a few questions about guitarists' taste as a whole, and many of the answers he gave me have been backed up interview after interview. I'm excited to make some recommendations based on my data, and feel confident in doing so. I'm... Continue reading
Posted Jul 3, 2017 at CAPSTONE!
This has been a productive week for me, and I’m finally strumming at full speed on this project. As I continue to interview guitarists, I’m becoming less surprised by certain answers, and have adjusted the questions I ask, making sure to constantly tailor the interview to each player based on their first few responses. There were times when I’d ask certain questions based solely on a gut feeling that this was an insight that I could gain specifically from this guitarist. Within my first two interviews, I knew there were additional things I needed to ask about that I found... Continue reading
Posted Jun 26, 2017 at CAPSTONE!
This past week I finished up the interview tool after some great input during my meeting with Dianne. And then of course, when I went into my first interview, I threw half the questions out. I knew going into it that a few of them wouldn’t apply, but when we got to talking, I knew about half of them weren’t right. Dianne and I had talked about making sure that I let the interview flow naturally while still getting the information I needed, and my well-thought out plan for the interview went out the window. The insights I got were... Continue reading
Posted Jun 18, 2017 at CAPSTONE!
Last week I had a meeting with Dianne, and she helped me break my fixedness by presenting different ways in which to think about my project, reminding me that dialing up or down the focus could help in thinking strategy. When I brought up a logistical question I had about part of what my client would be doing, she asked me to think about it using subtractive innovation. The result was an almost immediate idea for a point of differentiation that is both strategy and tactic in one. There is something incredibly exciting about innovation and I left feeling like... Continue reading
Posted Jun 12, 2017 at CAPSTONE!
A great deal of ambiguity was cleared up this week with a few questions, leaving me feeling more confident about moving forward on this project. That and the fact that my charter wasn’t terrible. I still struggle with Neil Gaiman’s aptly named “Imposter Syndrome”, as explained in my first post, and expecting to continually fall behind, never failing to be surprised when I don’t. I met with my client and the graphic designer for the project this week, and left feeling better about the project. There wasn't a great deal of new information for me, but it solidified what I... Continue reading
Posted Jun 5, 2017 at CAPSTONE!
The Charter. It sounds easy enough, and should have been straight-forward, but it felt daunting to me. Most likely, I was putting too much pressure on myself to create this clear, concise, perfect document, with every detail nailed down. Once I got over that mental hurdle, the Charter went together quickly. Now that I have a working draft of it, I feel better about the entire project. The schedule for the deliverables proved to be my favorite part, giving me a strategic road map for all that is to come. The inevitable comments from my client and revisions I'll have... Continue reading
Posted May 28, 2017 at CAPSTONE!
I was bracing myself for bad news this week, but when I received my capstone assignment on Tuesday, I was elated! I am faced with the exciting and intimidating task of working with a guitar maker just starting his business. My dad is a luthier, so I've grown up around this, and I happen to be a classically trained musician, which only adds to the feeling that this project is Taylor-made for me. It was the one I asked for, and I'm hoping "be careful what you wish for" doesn't apply by the time this is all over. The initial... Continue reading
Posted May 21, 2017 at CAPSTONE!
Or so they say. I have yet to receive the email for my capstone assignment, which has left me in a strange state of anxiety this whole week. Reading the posts from classmates about having theirs only furthers this feeling. Even after two successful semesters at UC, I don't feel prepared for this. Perhaps reading the previous blogs from this course and Drew's many warnings in the first class have left me worried that I won't measure up. I read a story today about Neil Gaiman meeting Neil Armstrong, and both feeling like imposters at an event full of "successful... Continue reading
Posted May 14, 2017 at CAPSTONE!