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Akash Verma
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I just cant believe i did my capstone all alone. It feels like it was too tought to handle but on other hand it was the greatest experience ever when you are working on an entire business model where you have all the freedom to implement strategy and marketing you have learned all over. It gives me two main factor one "Ahaa Factor" and other "pheww". I dont know how my client or my professor will take it but i know that i tried my best and i am happy about it. I am ready to make changes whatever my... Continue reading
Posted Jul 31, 2017 at CAPSTONE!
Final deadlines are coming closer with time and i think there is still lot to do. Sometimes it feels bad to work alone and require some suggestions on your work. Getting a unique project has its own pros and cons. A startup who has an idea and you have to make a business model for them. It was an Aha a factor for me as challenges are always good but now it is time to show your work. I do not know whether my work will impress the client or not but somehow i feel like i could have done... Continue reading
Posted Jul 24, 2017 at CAPSTONE!
Last week was Confusing and tight. I met the Associate Director of Boca Restaurant group with my Client. While my client was on call, me and Mr. Director started the meeting with Initials of all three restaurant which he is taking care of. He explained us the technology of Openatable and how they reserve the tables in their restaurants.Also, he told us what precaution should be taken before entering into Revenue Management System Industry, but due to time crunch he couldn't give us much time and promised to meet again next week. But from these insights me and my client... Continue reading
Posted Jul 15, 2017 at CAPSTONE!
Last week was busy in collecting data from Restaurants, I interviewed Manager of "Nada" restaurant and collected some good insights about Online Booking reservations system in restaurants. He explained me about the Seating plan of his restaurant and how openatable is taking care of the entire booking through web and phonecalls. He even sowed me the graph of how Openatable is keeping tack of the restaurant table and they don't have to do much. From that i got to to know the technology which other Online booking reservations systems are using. Now i have another Interview with the Ass. Director... Continue reading
Posted Jul 11, 2017 at CAPSTONE!
Hi All, Apologies for posting late! Last entire week i worked on the current market situation of Revenue Management System which widely opened my eyes the scope of this industry in the market. Revenue or yield management market is expected to be USD 20.2 Billion in north america by 2020 with an annual growth rate of 18.18%. Definitely it will impress the investors which my client is going to present to raise funding for its business. With this i have created some surveys for Business people and casual college goers. And tomorrow i am meeting the Manager of BOCA restaurant... Continue reading
Posted Jul 4, 2017 at CAPSTONE!
Its been a month now and client has started expecting some results and i believe i am falling behind the line . I need to focus on the Survey now. Tenplate has been created, I am on current Market situation now for which i need to put the market Research. And have to start taking surveys and interviews. There is still a lot to do and i have only 1 more month to complete evrything. I have pledged to devote more time from this week and start working on Problem Statement, Big picture Analysis and Four p's by this week.... Continue reading
Posted Jun 26, 2017 at CAPSTONE!
Now its time to start the surveys and Interviews which is the most toughest part as we need to find Fine dining restuarants to answer our few queries and to know will they accept this type of concept. Also, My client has asked me to be Maintain confidentiality about the implementation of strategy. With the start of summary and Company description it was smooth but now its the main part and i think i need to devote more time to this. I have started researching on Fine dining restaurants and Business people who are time Sensitive. Hope i am going... Continue reading
Posted Jun 19, 2017 at CAPSTONE!
Template has been created and approved by the client but still there is something missing with which i am not satisfied , may be its the content which needs a little work by overall it looks good. My project is different from others. There are No recommendations in that. Its all what you create and has to be liked by the client and then the Investors to be presented. I am currently in dilemma of writing the Mission Statement, Philisophy and Vision of our company which will make it lucrative in the first go. But in the begining itself i... Continue reading
Posted Jun 12, 2017 at CAPSTONE!
Finally , the project has started and client has given an ok to start initially with the Template i created for them. I did a lot of research in making this template and glad that client liked it. Now next step is to start with the intials as the project review is about to come. Continue reading
Posted Jun 5, 2017 at CAPSTONE!
Since the company whom i am working with is a startup i am looking for a kick start to make a business strategy for Investors in my first Phase. As there are no competitors in the market but i still need to do market research and Qualitative.It is a challenging job as i have to start from the scratch and to make it attractive i have created the Outlay on which i have to take Client approval to write the Summary and Problem statement to start. Hope my client likes the Outlay of the whole Project which i worked on... Continue reading
Posted May 29, 2017 at CAPSTONE!
Since my Capstone project is with a Startup company with a new concept and no competitors which makes it quite challenging and exciting. Client is based out of California working with a Big Company as Marketing Manager and starting his own company for which he is looking for some investors initially. This gives me an opportunity to not only create a Marketing Strategy but also a business strategy to present it to investors but the challenge is where to start from? I had a call with the client to understand the business idea and he wants me to make a... Continue reading
Posted May 22, 2017 at CAPSTONE!
I knew it from the beginning that Capstone will be demanding and most important one of all the courses where we things won’t be just theoretical or giving just the ideas. The ideas should be feasible and implementable. As mentioned by Drew, that “Time is the biggest enemy”, I realized that it is all about time management and accountability. So, last week when I got a mail about which of the Project companies we will be working on, I was thrilled to the core because it was a start-up and that’s what I always wanted to work for. As I... Continue reading
Posted May 15, 2017 at CAPSTONE!