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Brigitte Connell
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This year’s Holiday Checkout issue helps brands and retailers connect with consumers at the right time, on the right channels, and with the right message. We delve into three main topics: differences between men and women, mobile behaviors among general consumers, and habits of digitally-savvy Hispanics. By examining what consumers are thinking, feeling, and doing across the customer journey during the holiday season, we reveal low-hanging fruit on ways to improve audience targeting and engagement. This issue brings to life the differing value equations that men and women have around quality, cost savings, time savings and experience. Additionally, we explore the exponential growth of mobile phone usage—115% year-over-year—during... Continue reading
Posted Dec 7, 2017 at Shopper Culture
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Sep 29, 2017