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Samantha Wheatley
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Week 2 of the capstone is in the books and this week was all about getting organized. I spent a lot of time reviewing my several pages of notes from the initial client meeting and trying to organize a game plan for the next few weeks. I went ahead and typed up my notes, and in the process was able to expand upon a lot of my initial ideas that I had written on the sides of pages. This enabled me to highlight any areas that I thought would require research on my end, and areas where I felt it... Continue reading
Posted 4 days ago at CAPSTONE!
Week one of the capstone is in the books and I'm feeling good! On Friday, I had my initial client meeting with Kim Burdett of the UC Alumni Association. Although we had our fair share of technology issues while trying to connect, we eventually had a really great conversation. She was able to give me a lot of quality insight into the work going on right now at the Alumni Association, as well as her honest input on what she thinks they are doing right, as well as the areas where they could improve. I walked away from our conversation... Continue reading
Posted May 14, 2018 at CAPSTONE!
This past week hasn't been the best week for my capstone experience. Due to travel for athletics, I had very limited time to work on my project. Other than a free hour in the hotel every few days, the most I was really able to do was jot down ideas as they came to me. I realize now that I'm at a point that is make or break for my capstone. There are two different directions I can go, in terms of my final "product", but neither has me feeling confident. I'm starting to realize my weaknesses, as well as... Continue reading
Posted Feb 19, 2018 at CAPSTONE!
Over the past few weeks, the Capstone project has constantly been on my mind. Even when I'm not actively working on it, I'm thinking about it. This project is so consuming, but at this point I feel like my ideas are starting to make sense. After last weeks in class session my final project started to take shape. I feel very fortunate that I was able to talk through it with Drew, and see how my thoughts on this project align with his. The ideas I was brainstorming started to seem like something that could actually work. This project deals... Continue reading
Posted Feb 12, 2018 at CAPSTONE!
As week four comes to a close, and I reflect on the work that has been done, I think I'm starting to finally feel comfortable with this project. There were so many questions initially about what the project would look like, how it would compare to others, and how I would even manage to pull it off. These questions still linger in the back of my mind, but I now feel like I am making progress, even if it is in tiny increments. My project is unlike any other. It is going to require a lot of research and prep... Continue reading
Posted Feb 5, 2018 at CAPSTONE!
After getting off to a slow, and at times completely overwhelming, start, I finally feel like I am moving in the right direction. A lot of this can be attributed to my talk with Professor Hardin late last week. Not only did she help me by answering my long list of questions, but, most importantly, she helped me emerge from the black hole that I was stuck in. I was constantly trying to compare my project to others, which essentially left me lost and confused about what the end result should even look like. I felt like there was work... Continue reading
Posted Jan 29, 2018 at CAPSTONE!
We are officially two weeks into the semester and the MS Marketing Capstone is proving to be just as challenging, if not more, than previous students have stated. I constantly transition from feeling completely overwhelmed by the workload to bouncing with ideas, and then right back to being overwhelmed. I got off to a bit of a slow start trying to figure out the full scope of my project, but my initial client meeting was a huge step in the right direction, and helped to clarify a lot of my lingering questions. At this point, I think my biggest challenge... Continue reading
Posted Jan 22, 2018 at CAPSTONE!
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Jan 9, 2018