This is Laura Hay's Typepad Profile.
Join Typepad and start following Laura Hay's activity
Join Now!
Already a member? Sign In
Laura Hay
Recent Activity
This week was much slower in the world of Capstone. I did some research on how to increase brand awareness for small companies, while my partner, Jake, looked at competitors and trends in the brewery market. After this, we started brain storming ideas for deliverables to the client. We think we will start with a competitive analysis deliverable, then pitch some ideas to increase brand awareness, and finally, pick 1-2 ideas and carry them out for the client. We were supposed to have another meeting with the client on Wednesday, but unfortunately, a conflict arose and he had to cancel.... Continue reading
Posted 3 days ago at CAPSTONE!
Last week, Jake and I had our initial client meeting. I am very excited to be working for West Side Brewing for my capstone. They seem very open and willing to hear what we come up with at the end of the semester. West Side Brewing has only been open for a year and they are doing amazing, but there's always more they can do. We believe we can help them raise awareness for the company and bring in some new customers. They also have a few big events coming up soon and we want to help make sure those... Continue reading
Posted May 13, 2018 at CAPSTONE!
With the semester coming to a close, I've been keeping extra busy with capstone, as well as other classes. Last week, I conducted my first quantitative interview with a member of my client's target audience. The interview went very well, and I received some valuable insights. I hope to complete more interviews this week, so fingers crossed, the random emails I sent out will encourage people to respond. Continue reading
Posted Mar 25, 2018 at CAPSTONE!
I have been keeping very busy working on my capstone project, so much so that I have forgotten to post on here for a few weeks. I have finished developing a competitive matrix from my client, and I will hopefully be able to finish the clients request of "reasons to believe" this week. I also have a call with the client on Thursday where we can hopefully sort out any last minute requests. I know I still need to report on the target audience but after that, I just have to do some of the modules required for the competitive... Continue reading
Posted Mar 11, 2018 at CAPSTONE!
Wow! I can't believe we are approaching the 7th week of the semester. This past week was incredibly busy for me. I had multiple projects due last week, and that on top of a full time job was a little crazy. I did not get as much done with my capstone project as I had hoped, so I am extremely grateful for the day off tomorrow. I plan on finishing up my research on anecdotal evidence of the success of diversity training and starting on my landscape assessment of the competitors this week. Continue reading
Posted Feb 18, 2018 at CAPSTONE!
Last week, my client and I were able to open up some more lines of communication. This allowed us to realize that I had misunderstood some of the client's expectations. Because of my science background, I had been trying to find scholarly, peer reviewed articles which showed evidence of the benefits of diversity training. The client told me she was looking for more more anecdotal stories of how diversity training was able to help a group solve a problem. I have since switched my research methods and found a few articles that were exactly what she was looking for, and... Continue reading
Posted Feb 11, 2018 at CAPSTONE!
Last week, I made some progress on my capstone. As advised by my client, I started the project by doing some research on diversity training and its benefits. Using my resources as a student at UC, I was able to search the library's database from the comforts of my own home. I found several useful scholarly articles that discuss the benefits cultural diversity training brings in a way that all managers can understand-NUMBERS! That's right, some very smart data scientists were able to quantify diversity training benefits. They found that training had large effects on cognitive and skill based outcomes... Continue reading
Posted Feb 4, 2018 at CAPSTONE!
Last week, I was able to finally begin doing some work on my capstone project. In the beginning of the week, I finalized my charter for the project. My client runs several different diversity training programs, and has recently developed a new type of diversity training. I had hoped to show it to my client before submitting the draft, but unfortunately I was sick and had to cancel our meeting. I feel confident that I am clear in what needs to be delivered to my client. My first planned deliverable will be a landscape assessment to understand programs offered by... Continue reading
Posted Jan 28, 2018 at CAPSTONE!
I can't believe I'm already in my second semester of the MS Marketing program, but here I am. This semester is about to be crazy for me since I am working full time and in school full time, but if I manage my time correctly and keep my spirits up, I know I can finish strong. Then, I'll only have one more semester and I'll be off to the world of adulthood. For my capstone, I will be working with Stephanie Polen from the Polen Group as well as her colleague Priya Klocek. Both of them teach people how to... Continue reading
Posted Jan 21, 2018 at CAPSTONE!
Laura Hay is now following The Typepad Team
Jan 15, 2018