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Joseph Kappen
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This week, our team’s focus was on creating the project charter, and understanding what our responsibilities and timeline would be. This charter did help us find an end point to the project, knowing that we will not be expected to implement a marketing plan. Instead our role is to perform market research and make recommendations for marketing initiatives to try. This distinction is important, because implementing the marketing initiatives would add several more weeks to our timeline that we do not have in the time frame for this class. We would also need to bring in expertise from a graphic... Continue reading
Posted 5 days ago at CAPSTONE!
Last week, my teammate Paul and I met with Dr. Maggie Kalmeta, founder of BioRegentech. Paul and I are going to help Dr. Maggie perform market research to understand how her product should be marketed, and then we will create a marketing plan for her to launch her product. When we met for our first Skype call with Dr. Maggie, she did not log on to join the conversation. We found out shortly after that when we asked to meet at 11 AM EST, she had misread it and thought we were asking to meet 11 AM Pacific time, because... Continue reading
Posted May 15, 2018 at CAPSTONE!
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May 7, 2018