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Jake Ostmann
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After our first in-person class meeting, Laura and I began to think about the importance of defining our clients main benefit. Similar to the examples used in class, Westside Brewing should focus on expressing its ability to provide happiness and a memorable experience to its customers. Our client has been slow responding to us throughout the duration of this project, but Laura and I have continued to progress the project to the best of our ability. We are currently continuing our work on the competitive analysis and white paper adjacency. Our client has asked us to research what other micro-breweries... Continue reading
Posted 7 days ago at CAPSTONE!
This week, Laura and I were able to have our second in-person client meeting. Over the past two weeks, we have been doing research on Westside Brewing's competitors and brainstorming brand awareness ideas. We first presented this information to our client, Joe, and then we honed in on Joe's particular needs. Over the upcoming weeks Laura and I will first conduct more in depth research regarding Westside Brewing's audience. This will be done through digital surveys that will better help Joe and his team figure out what customers want to see in the tap room and beers that customers are... Continue reading
Posted Jun 3, 2018 at CAPSTONE!
Week three has been less productive than the past two weeks for two reasons. The first being a lack of communication with our client. Our client had cancelled on us last week and we were unable to schedule time to meet with him this week. Laura and I hope to set up a time to discuss our progress with our client early next week. The second reason for this week being less productive than others is that I recently started a new job and I have been assigned the task of writing the company's sales and marketing plan. Although I... Continue reading
Posted May 25, 2018 at CAPSTONE!
After meeting with our client, Westside Brewing, for the first time last week, Laura and I didn’t waste any time conducting research and developing brand awareness strategies. We had planned to meet with Joe on Wednesday of this week, but he had to cancel due to other conflicts. This week I analyzed beer trends and website designs that breweries on the west coast are currently doing. I was able to create a power point which included the research I performed on this subject. I learned about popular beers brewing on the west coast and I was able to compare this... Continue reading
Posted May 20, 2018 at CAPSTONE!
Laura Hay and I are working with a brewery located on the westside of Cincinnati called...wait for it... Westside Brewing. Upon meeting with our client during the first week of this Capstone course, we were able to quickly understand why our client, Joe, chose such a generic name for his brewery. During our meeting, Joe informed us that he chose to take a generic branding approach in order to separate himself from all of the other breweries throughout the Cincinnati, NKY area. He elaborated by telling us that keeping his beer names and company logo simple was something many breweries... Continue reading
Posted May 20, 2018 at CAPSTONE!
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May 7, 2018