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Some of the most recognizable brands in the world are joining forces in an effort to increase voter turnout on November 6th. Major companies like Walmart, Patagonia and Lyft have come together in a bi-partisan coalition named ‘Time to Vote’ to fight political apathy in a time when voter participation has reached historic lows . The group’s efforts have manifested in a number of ways: Snapchat is allowing users to register to vote through its app, Walmart created a website to help people get informed, and Lyft will be discounting rides to the polls. Brands displaying strong points of view on cultural happenings is nothing new. In just... Continue reading
Posted Oct 8, 2018 at Shopper Culture
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Oct 8, 2018