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InGREENious Thinking
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I entered this course having never blogged, and as one of those people who was under educated on the environment. Many of my classmates grew up in Oregon, a very green and eco-friendly state, I however grew up in Southern California, where everyone drives SUV's and the green trend is just starting to take hold. The subject of going green was bey new to me, however, I feel like I learned a lot throughout the course, and have been able to not only practice what we've learned in class as home, but share this new found knowledge with my family.... Continue reading
Posted Mar 18, 2010 at Amanda Bingham's blog
I watched several clips from this video, however, this one was the most powerful to me. Thie documentary, Climate of Change, serves to present facts as well as inspiring stories about what people around the world are doing to evoke change in order to save the planet. This particular clip was so inspiring to me because it presents young children who understand the climate issues we are facing, and hare members of an enviornmental group, Tarumitra, and conducted a peaceful demonstartion to stop the use of plastics. They hope to inspire the people and the government of their country and... Continue reading
Posted Mar 18, 2010 at Amanda Bingham's blog
In my quest to further delve into the climate crisis we are currently facing, i came across climatecrisis.net. Which, for all you skeptics out there, provides hard facts, resources to further research on the subject as well as a means for taking action and getting involved in stopping global warming. They state that by burning fossil fuels coupled with the intense forest clearing we have caused the climate and features of the world to drastically change over the years. The problem has continued to worsen, and now an issue that was once not a concern is a major problem we... Continue reading
Posted Mar 18, 2010 at Amanda Bingham's blog
On March 27, homes and businesses around the country are being asked to turn their lights off for one hour in order to shine light on the climate concerns. 2009 marked the first year of Earth Hour, and the recognition and participation was truly unbelievable. Over 4,000 cities and 88 towns around the country participated in the event, which greatly surpassed the expectations of those conducting the event. As climate concerns, going green and living sustainably have continued to become more prevalent in peoples lives throughout 2009, and into 2010 and beyond, this years Earth Hour is expected to have... Continue reading
Posted Mar 18, 2010 at Amanda Bingham's blog
Al Gore suggests that people can address climate concerns individually, and immediately by: 1. Reduce emissions from energy home 2. Buy a Hybrid 3. Buy the most efficient appliances 4.. Be a "green consumer" 5. Live a carbon neutral life (reduce carbon dioxide emissions) 6. Make your business carbon nuetral 7. integrate climate solutions into all innovations 8. Invest sustainably 9. Raise awareness 10. Become a catalyst of change: teach others 11. Send people to be trained on the environment 12. Become politically active-speak up! 13. Urge US to join world community in capping carbon dioxide emissions 14. Help w... Continue reading
Posted Mar 17, 2010 at Amanda Bingham's blog
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While searching the internet, I came across the "100 places" website, which is a website that aims at gaining awareness about global warming. They do so through the use of magnificent photos of places around the world that are at risk of disappearing if we do not make changes in order to reduce global warming. The pictures are truly amazing, and really hit home for me. While it is easy to say that change is needed, it is not easy for people to make changes to go green unless the really know what is at sake, which is what this... Continue reading
Posted Mar 17, 2010 at Amanda Bingham's blog
I found this information through someone at Universal Mccann. We have discussed the need for agencies to move towards going green, and I thought it was interesting to see a big agency, like UM, pushing green and sustainable thinking. The Green Expo, which has well known sponsors such as CBS and Architectural Digest, offers an array of events, lectures, demonstrations, etc all geared towards (you guessed it), going green. Lectures range from greening your business to living eco-logically. The go green expo provides resources on everything from how to live green to how to find "green jobs." The website is... Continue reading
Posted Mar 17, 2010 at Amanda Bingham's blog
I found this information through someone at Universal Mccann. We have discussed the need for agencies to move towards going green, and I thought it was interesting to see a big agency, like UM, pushing green and sustainable thinking. The Green Expo, which has well known sponsors such as CBS and Architectural Digest, offers an array of events, lectures, demonstrations, etc all geared towards (you guessed it), going green. Lectures range from greening your business to living eco-logically. The go green expo provides resources on everything from how to live green to how to find "green jobs." The website is... Continue reading
Posted Mar 17, 2010 at Amanda Bingham's blog
Saul Griffith's Ted Talk on kites for energy was really interesting and inspiring. He talked about wind, and how it has the capacity to power all of America. All the wind needs to do so is someone with the courage to step up and make it happen, which is where he comes in. Griffith states that kites once were used to test aviation, however, the future of kites is clean energy. A free flying wing, he states, can generate twice as much energy than a fixed turbine because the free flying wing can reach higher altitudes. Wind is the second... Continue reading
Posted Mar 16, 2010 at Amanda Bingham's blog
Change, for most people, places, businesses, etc, is often times scary, however, times are changing, and business practices should change too. We have made so much technological progress, and it is reflected in many areas of businesses, but not in certain areas where it could be. Communication is essential for all companies to be successful, but the ways many businesses chose to communicate are not sustainable business practices. Why are so many businesses still using paper correspondence? Why are businesses not utilizing new technologies like ichat and skype instead of flying/driving to business meetings? These ways of communicating are so... Continue reading
Posted Mar 16, 2010 at Amanda Bingham's blog
When thinking about the responsibilities people have to the planet, far too many people jump to large corporations that are not doing their part. Yes, there are a lot of companies that are not doing their part to aid the green movement, however, businesses are not the only ones who have a responsibility to to the planet. Consumers, like businesses, must take responsibility for their actions and "consume responsibly." I do not believe that their are too many people out there, who intentionally try to buy products that are not eco-friendly, so why then are so many consumers not following... Continue reading
Posted Mar 15, 2010 at Amanda Bingham's blog
Today's in class presentations were very interesting. I particularly liked group one's statement regarding the "duh moment." The discussion regarding campus sustainability in greek houses is very relevant, and I too am unsure as to why a sustainability program has not been instilled in the greek community on campus? I like to think, as do a vast majority of the University of Oregon and Eugene communities, that Eugene and the U of O are leaders in the green movement, sustainability and green living in general, however, this is clearly not the case. While we were once the greenest city, we... Continue reading
Posted Mar 1, 2010 at Amanda Bingham's blog
People have been saying that "children are the future" for years and years, so why are we not educating the future about the environmental issues they are going to face? Instilling environmental education programs into elementary schools is exponentially important for the world we have so highly damaged. By doing so, students would learn the benefits of being outdoors, how to better protect the environment, the harms the environment is facing, etc. These programs would teach students how to love the world in which we live, and by instilling this love at an early age, future generations will know how... Continue reading
Posted Feb 28, 2010 at Amanda Bingham's blog
In class last week, Kevin Tuerff, the founder of the leading agency in green marketing, came to speak in class. While I am new to the area of green marketing, i consider myself conscious of how my actions affect the environment. Kevin's speech, however, made me more aware of how important going green and proper green marketing are to the world as a whole. He posed a question that I cannot seem to find an answer to: why can't we do this (by "this" he means change the way we do things) today? tomorrow? why wait? That is a great... Continue reading
Posted Feb 16, 2010 at Amanda Bingham's blog
Recently, Audi produced an advertisement that aired in the Super Bowl. The ad, which rides on the coat tails of the green trend, has "green police" that arrest people for committing environmental sins. The ad ends with the man driving the Audi allowed to pass traffic through the police check point because the car runs on "clean diesel." While the ad is entertaining to watch, and well done overall, it is misleading. Is there such a thing as "clean diesel?" The degree to which diesel is cleaner is up for debate, however, diesel is not clean, which makes the ad... Continue reading
Posted Feb 16, 2010 at Amanda Bingham's blog
During Tom's lecture in class, he mentioned several things that really resonated with me. In particular, his discussion about what it means to "go native" made me think. I am taking a class called women and minorities in the media, and we are learning about Native Americans, their history and how they are portrayed in the media. Is "going native" synonymous with "going green?" I think so. In readings for my J 320 class, indians are described as people who care deeply about the world they live in. Everything used is used for a reason, nothing is wasted, and they... Continue reading
Posted Feb 16, 2010 at Amanda Bingham's blog
Recently, I wrote a paper about the social responsibility agencies have to consumers and the American culture in regards to the messages advertisements convey. I am not talking about underlying issues with body image, sex, etc that advertisers are often under attack for. I am talking about the green movement, and how advertisers have a responsibility to not only the industry and consumers, but to the environment and the world as well. Far too many advertisers have relayed untrue or partly true messages to consumers, which in turn has lead consumers to believe they are buying green products when they... Continue reading
Posted Feb 8, 2010 at Amanda Bingham's blog
The Environmental Protection Agencies newest administrator, Lisa Jackson, is working with the White House in order to address the environmental problems we are faced with, however, she is not making very many friends with Big Oil and many other large corporations who were protected under the Bush Administration. In her first year on the job, Jackson has worked to clean up the air and our nations drinking water in addition to addressing the issues of global warming. She has urged congress to pass legislation on "climate change." While many environmental activists believed Jackson was the wrong person for the job... Continue reading
Posted Feb 3, 2010 at Amanda Bingham's blog
Obesity in children is a huge problem today. Backpacker Magazine's Jonathan Dorn states that 1 in 5 children in America are overweight. He believes that the childhood obesity rate is so high because children's education and activities are very indoor focused. Children today are far less connected with nature than other generations due to advanced entertainment technology. Physical activities is down, environmental responsibility is non-existent and obesity is prevalent. Dorn is an advocate for the No Child Left Inside act, and he believes it is adults responsibility to bring children outdoors. Would increased environmental education indirectly decrease childhood obesity? I... Continue reading
Posted Jan 26, 2010 at Amanda Bingham's blog
The proposed No Child Left Inside act, which hopes to amend the No Child Left Behind act to add an enriched environmental education program to schools throughout the country is detrimentally important for future generations. The world in which we live is changing, and environmental issues must begin to be addressed. By adding environmental studies to children's educations, we will be instilling a strong sense of eco-friendly morals. The environment is our responsibility, and thus, learning how to take care of our world is vastly important. Through learning about the world-how it is changing, how to protect it, how to... Continue reading
Posted Jan 26, 2010 at Amanda Bingham's blog
We discussed Greenwashing prior to last week, however, Wednesday's class meeting really got me thinking. I mentioned previously, that I can't help but feel that many people: consumers, businesses, etc, are going green simply because it is the current fad. With consumers, going green because it's the hip thing to do is ok, but several businesses are trying to trick consumers into thinking their product is eco-friendly and green even when it is not. In class we viewed commercials and print ads for a vast array of goods. These ads were ranked on a greenwashing scale. After picking apart these... Continue reading
Posted Jan 24, 2010 at Amanda Bingham's blog
Recently, I have thought a lot more about what it means to live green. I am more conscience about the products I think to purchase and my ear is open to anything relating to the green movement. But is this just a fad? Is "going green" just a cultural trend that will pass just as fast as it has come? Which brings me to the mainstream media. You cannot turn on the television without hearing "eco-friendly," something about recycling, a new green product, etc. Today I was watching an episode of "Weeds" on Showtime, and Nancy was talking to her... Continue reading
Posted Jan 22, 2010 at Amanda Bingham's blog
Yesterday I stumbled upon Aquafina's new Eco-Fina water bottle. The bottle is praised because it uses 50% less plastic than other water bottles. Water bottles have been attacked for the extreme amount of plastic waste they produce, and thus Aquafina's new water bottle seems like a good solution, but is it really? The Eco-Fina bottle has been rejected by many consumers, even those with strong brand loyalty to Aquafina, because the water bottles are not practical. The Eco-Fina bottle uses less plastic, which makes the bottle too flimsy. Consumers report that the bottle does not stand well on its own... Continue reading
Posted Jan 20, 2010 at Amanda Bingham's blog
I am not originally from Oregon, and i did not know just HOW green Oregon is until I came to the University of Oregon 3 years ago. Going to school in Oregon has instilled strong "green morals" in me. I have brought recycling, shopping at farmers market, bringing my own bags to the grocery store, etc back from Oregon to California and my family. I guess what I am trying to say is that Oregon has taught me how to be environmentally responsible, and I applaud Oregon for its green efforts. Currently, a campaign to officially rename Oregon as "the... Continue reading
Posted Jan 19, 2010 at Amanda Bingham's blog
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In class last week, we discussed agencies, and the need for agencies to adapt and conform to the green movement. As the green movement has made vast progress with consumers, agencies are beginning to change their ideals and projects to reflect this new way of life. One agency is of particular interest however. Ogilvyearth is a new branch of Ogilvy and Mather, which is based out of 30 Ogilvy offices worldwide. Ogilvyearth aims at aiding sustainability and green thinking, and hopes to accelerate the green movement. However, upon viewing ogilvyearth.com, it almost seems as if ogilvyearth was created for the... Continue reading
Posted Jan 19, 2010 at Amanda Bingham's blog