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Another PRO for websites: They are findable in search engines. Mobile apps, not so much. There are ways around this like cross-linking between web and mobile app but that requires you to have a web app too. Adam Nash (Greylock Partners) covers some of this in his mobile user acquisition series (detailed article links further down the page):
Toggle Commented Apr 24, 2012 on Will Apps Kill Websites? at Coding Horror
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Apr 23, 2012