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Walter Adamson
Melbourne, Australia
Independent Consultant and Executive. Providing uncommon answers to common questions.
Interests: reading, walking, browsing the shelves in foreign supermarkets to see what people value in how and what they eat. big foreign cities to see how others live. remote wild, understanding how new technology fits into our business and social networks and values. swimming, travelling. queer eye for a straight guy because the fab five understand the passages in people's lives. my dog - mini-longhaired-dachshund.
Recent Activity
How are you using your Google Author stats?
Posted May 27, 2013 at Walter Adamson
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Is the perfect "social" business video?
Posted Apr 25, 2013 at Walter Adamson
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The Ten Ways Solar Energy will Destroy the Electricity Network Operators and The Poor
Posted Apr 8, 2013 at Walter Adamson
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The Analog-to-Digital wave of disruption - Google Driverless Car
Posted Mar 20, 2013 at Walter Adamson
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Lessons for business, political and association leaders from the Bar
Posted Dec 10, 2012 at Walter Adamson
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Walter Adamson is now following Anna Farmery
Dec 2, 2012
Why I Didn't Delete my Child's Photos from Facebook
Posted Oct 16, 2012 at Walter Adamson
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Lessons for Enterprise from Facebook and its 1 billion users
Posted Oct 4, 2012 at Walter Adamson
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Walter Adamson is now following Ross Mayfield
Sep 25, 2012
Thanks Des, appreciate you taking the time to comment.
The myth of “It’s only 1%” and why to fear it
When Harvey Norman founder and Chairman Gerry Harvey launched a barrage of criticism of the “Internet” at the release of his most recent financial year results I couldn’t help reading on. In fact I was intrigued to read on. Why was I intrigued to read on? Well there are a number of reasons. Fi...
The myth of “It’s only 1%” and why to fear it
Posted Sep 17, 2012 at Walter Adamson
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Is enterprise software a fools paradise for start-ups, or not?
Posted Sep 13, 2012 at Walter Adamson
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Fabulous. The right time, and an exciting ride ahead no doubt. Well done.
I am Joining Constellation Research
I am often asked about the story behind this blog and its name – Servant of Chaos. It came about many years ago when I was working with DMR Consulting which was then in the midst of a merger with its parent company, Fujitsu. Those who have lived through a corporate merger will understand the c...
HP????
Own the experience, own the future
Have you asked yourself why Apple launched iMessage when its core competency appears to be in physical devices? Why Google is interested in wiring Kansas City with fiber optics when it makes most of its revenue from search? Why it would make sense for RIM to sell to Microsoft? Or what Facebook m...
I think that your readers would take a lot from this article, which expands with specific suggestions "37 Ways to Repurpose a Single Blog Post" http://contentequalsmoney.com/37-ways-to-repurpose-a-single-blog-post/
It's not mine. I found it while searching for re-purposing content. It has good suggestions.
Walter @adamson
Welcome to the Content Marketing Revolution
While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface. For many it’s not as sexy as the social technology platforms we hear about and see in the media every day but it’s equally pow...
Walter Adamson is now following Bill Ives
Jun 26, 2012
I think that there is a "range of credibilities" associated with whether you give your attention and time to just reading, or reading and commenting or buying, and that's why it attracts people who may otherwise have just scanned your tweet. Nice experiment, and as Kimota says it's funny how those most basic calls to action still actually work, and drive some action.
Walter @adamson
Social Actions Beat Social Proof
Over the last week or so I thought I would try a little experiment … after all, social media and its immediacy allows us to test and learn simply and easily, right? I wanted to test whether different phrasings would impact click through rates from social media sites to destination addresses. Now...
This is a timely post for me. I'm not at all a fan of "gamefication" as I think it is a fad and just breeds an industry of self-justifying consultants. (I'm a consultant!). But I do believe in reward and recognition, as has been known for decades in employee settings.
Are you simply against tangible prizes, but your core points actually embrace gamefication? Curious.
Walter @adamson
Understanding Motivation In Online Communities
A few organizations are heading in the wrong direction. They believe game mechanics will encourage contributions within a community. They use a free incentive to get people to join. They have short-term competitions/challenges in which members can win a prize to stimulate activity. These might ...
A bit hard to read but he makes the good point which is often overlooked, and which is why social architecture and social governance need to be part of decisions about which tools to employ. The subsequent use cases around search and retrieval and discovery will then help make the right tool choices. At the moment, the choice is mostly reflex.
Walter @adamson
@iGo2 Group http://igo2group.com
Does Social Business Help or Hinder Findability?
Fredric contemplates if findability will suffer as Enterprise 2.0 and social business tools become mainstream: "For me being a Linked Enterprise Data enthusiast I would bet a coin or two on that pragmatic way of bridge different data sets and uses. The Mashup Enterprise needs to engage in Informa...
Walter Adamson is now following Eric Edelstein
Jan 19, 2012
Walter Adamson added a favorite at Michael Sampson on Making Collaboration Work
Jan 16, 2012
What Best Buy could learn from David Bowie
Posted Jan 13, 2012 at Walter Adamson
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Walter Adamson is now following twitter.com/benmason
Dec 19, 2011
Drip feed works. The Internet Marketers know this as well.
The Notification Cycle
If you've made your first post in a community, when will you visit the site again? After one hour? Five hours? A few days? It's quite likely you will forget and never return. It takes time for visiting a community to become a habit. There are a tiny number of websites we visit every day. It mig...
Walter Adamson is now following Richard Millington
Dec 19, 2011
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