Hi Peter, Interesting post. In my past experience as Strategist helping "Idea to Cash" for many industry verticals i feel no matter what platforms we propose fundamental issue is many folks in enterprises are in the deep in the forest with their day to day tasks that very few think outside the box. So the burden of RFPs is left on outside consultants like us, so may be those consultants needs to push as "influencers" towards helping these enterprises adopt the social mediums to extract the needs/pain points. As the enterprise folks see the value in action, may be they go step further and use these tools beyond just making RFP. Now question arises, do the consultants they choose know what they are doing? as old saying goes If you ask right question, you get right answer, otherwise garbage in garbage out and in my experience many times they will choose wrong party for the right job. Example if you doing Strategy initiative and choose Accenture you made a mistake and vice versa. Hence can social mediums influence formulation of right questions ? i would see that a tremendous value from social medium and the final result example imagine a consultant post output desired and enterprise folks or project champion helps frame questions to derive that output.