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Sooooo good to see you talking about this, David! For me, at the center of the issue is that calling an offer free but requiring sign-up to get it is seductive and manipulative. I refuse to be that in any area of my life, so although I know that works, it won't work for me. What I've found is that by offering things of value without requiring an exchange, and inviting people to sign up if they want to have me stay in touch with them gets a great response. And it makes my heart happy, too. Thanks for this, David. And especially for the call to push back on those who misuse the word. Brilliant. A
Toggle Commented Jun 27, 2012 on When free is not free at Web Ink Now
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Sep 5, 2010