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Andismit
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On the subject of measurement, may I suggest Doug Hubbard's book How To Measure Anything? He makes a good case for showing that most supposedly immeasurable intangibles are perfectly capable of being captured. If Enrico Fermi could accurately measure the yield of an atom bomb by throwing confetti in the air and seeing where it landed, then surely the PR and marketing industry can work out a way to measure the ROI of social media.
BTW - ever considered using Docmetrics to get round the perennial web registration form dilemma?
Commented Mar 21, 2011 on Marketing ROI and what you should measure at Web Ink Now
Marketing ROI and what you should measure
These days, the Web gives everyone — B2B companies, consumer brands, consultants, nonprofits, schools, etc. — a tremendous opportunity to reach people and engage them in new and different ways. Now we can earn attention by creating and publishing online for free something interesting and valuable...
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Mar 21, 2011
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