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Andreas Cohen
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I-COM is pleased to announce Richard Benjamins [pictured], Group Director BI & Big Data at Telefónica in Spain, is joining the I-COM Data Science Board. Dr. V.R. (Richard) Benjamins is Group Director BI & Big Data responsible for internal exploitation... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM warmly welcomes back GfK as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 - 30. GfK is the trusted source of relevant market and consumer information that enables its clients to make... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations London, UK, 25 February, 2015 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Benedikt Köhler [pictured], Founder & CEO of DataLion in Germany, is joining the I-COM Data Creativity Awards Jury. Benedikt Köhler is Founder & CEO of the Munich-based data storytelling and visualization company DataLion. Benedikt... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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February 24, 2015 | Posted by Travis May [pictured], SVP of Products at Acxiom: When marketers are able to connect all of their customer data with their marketing platforms, new possibilities for better marketing emerge – enhanced targeting, advanced measurement,... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Christian Bachem [pictured], Managing Partner at .companion in Germany, is joining the I-COM Data Creativity Awards Jury. Christian is the Managing Partner at .companion, a strategy consultancy for marketing management based in Berlin. Within... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM warmly welcomes back Krux as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 - 30. Krux is the next-generation DMP (data management platform) that helps businesses drive revenue through the smarter use... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Teresa Chaisiri [pictured], Senior Director of Measurement and Data at Millennial Media in the US, is joining the I-COM Data Creativity Awards Jury. At Millennial Media, the global independent leader in mobile advertising, Teresa... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that James O'Malley [pictured], Head, Analytics and Measurement, Data Analysis, at Porter Novelli in the US, is joining the I-COM Data Creativity Awards Jury. James O'Malley leads Porter Novelli’s analytics and measurement team in data... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ken Demma [pictured], VP, Insight-Driven Marketing at SAP in the US, is joining the I-COM Data Science Board. Ken has been a Marketing leader for over 25 years, exploring and mining the intersection of... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Feb 23, 2015 - Jack Marshall, reporter for The Wall Street Journal, writes: In the world of online advertising, data is king. In some instances marketers now pay more to deliver their ads to the right audiences than they do... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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February 2 2015 - Posted at MrWeb News Online: French company Médiamétrie has become the latest ratings supplier to release a Twitter TV Ratings tool, in partnership with the microblogging leader. Médiamétrie's unique audience category, which measures one tweet per... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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22/01/2015 - The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry technical group... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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January 28, 2015 - Karl Greenberg of Marketing Daily at Mediapost, writes: Marketers know they need to restructure and beef up their organizations to deal with the seemingly constant permutation of media, and consequent changes consumer behavior. The Economist Intelligence... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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SAN FRANCISCO, CA January 28, 2015 - PayPal, Inc. and dunnhumby Ventures have backed Pulsate to take a lead in the context marketing space. The round was led by Delta Partners' Bank of Ireland seed fund and also included Enterprise... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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SAN MATEO, Calif., Jan. 27, 2015 /PRNewswire/ -- Beckon, the leading provider of marketing intelligence software, today announced that it has closed a $13M round of Series B funding, bringing the total investment in Beckon to $23M. Venture capital pioneer... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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New York City, NY – January 21, 2015. Verto Analytics, a pioneer in digital media measurement, announced the release of Verto Device Watch™ today. The new service is for companies who need to understand what digital devices consumers own, how... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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RESTON, Va., Jan. 15, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Joan M. Lewis [pictured, left], formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter &... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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27.01.2015 · Hamburg - London - Tradedoubler, a leading performance marketing company, today announced the acquisition of the independent German technology company Adnologies. The purchase of the data-driven advertising specialist will give Tradedoubler access to technologies that complement and extend... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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Jan 22, 2015 - Posted at MrWeb News Online: Apple has reportedly acquired UK-based music analytics start-up Semetric, provider of the Musicmetric tool which allows music industry clients to track sales, downloads and social media metrics for their artists. A... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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I-COM warmly welcomes back The Trade Desk as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 – 30. The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers... Continue reading
Posted Feb 19, 2015 at I-COM worldmeasurementnews
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I-COM welcomes Orange Fab as a Data Venture Challenge Innovation Partner. Orange Fab, Orange's start-up accelerator, enables entrepreneurs from start-ups to concentrate on their growth, launch their services on a global scale and create products and services to enrich today's... Continue reading
Posted Feb 18, 2015 at I-COM worldmeasurementnews
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I-COM warmly welcomes The NPD Group as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 – 30. The NPD Group provides market information and advisory services to help their clients make better business... Continue reading
Posted Feb 18, 2015 at I-COM worldmeasurementnews
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I-COM welcomes Bolt Accelerator as one of Data Venture Challenge Innovation Partners. Bolt is an early stage mentoring and investment program for startups that want to go global from day one. They are supported by a team of 80+ highly... Continue reading
Posted Feb 18, 2015 at I-COM worldmeasurementnews
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February 18, 2015 - Application to the training course that teaches how to extract value from the BIG DATA has been opened. From June 8th to July 10th 2015, TOP-IX, in collaboration with ISI Foundation, ToDo and Axant.it, organizes the... Continue reading
Posted Feb 18, 2015 at I-COM worldmeasurementnews