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Andreas Cohen
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MUMBAI – June 02, 2016 –Audit Bureau of Circulations (ABC), an independent body that providesaudited newspaper and magazine circulation, is now foraying into measurement of digital properties.This is the first such initiative to offer industry‐accredited digital measurement. The solution is... Continue reading
Posted 3 days ago at I-COM Data News
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I-COM is pleased to announce that Fabrice Otano [pictured], Senior Vice President, Chief Data Officer of AccorHotels in France, is joining the I-COM Chief Data Officer Council. At AccorHotels, his mission is to deploy efficient data-driven culture and analytics capabilities... Continue reading
Posted Jul 8, 2016 at I-COM Data News
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I-COM is pleased to announce that Nathaniel Greywoode [pictured], Research Manager at Twitter, based in the UK, is joining the I-COM Attribution Board. Nathaniel leads the marketing mix and offline sales measurement programs for Twitter in all international markets. He... Continue reading
Posted Jul 6, 2016 at I-COM Data News
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SAN FRANCISCO, June 7, 2016 — Blueshift, the leader in Segment-of-One B2C marketing automation, today announced the launch of Blueshift Personalization Studio, a patent pending solution that enables marketers to configure multiple forms of hyper-personalized recommendations based on real-time user... Continue reading
Posted Jun 30, 2016 at I-COM Data News
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I-COM is pleased to announce that Matt O'Neill [pictured], European General Manager of The Media Trust based in UK, is joining the I-COM Data Venture Challenge Jury. Since 1999, Matt has been working on the front line of digital advertising... Continue reading
Posted Jun 28, 2016 at I-COM Data News
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Solution Leverages xAd’s Proprietary Blueprints Technology and comScore’s Measurement Expertise to Determine How Mobile Ads on the xAd Network Drive Store Visitation NEW YORK, June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today announced... Continue reading
Posted Jun 24, 2016 at I-COM Data News
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Stefan Boom, Director, Sales at SSI, writes: “Making data human” was an appropriate and successful theme for the April 2016 I-COM Global Summit in Seville, Spain. This larger-than-life event drew 400 delegates of the Smart Data Marketing Elite from 30... Continue reading
Posted Jun 24, 2016 at I-COM Data News
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I-COM is pleased to announce that Howard Shimmel [pictured], Chief Research Officer of Turner in the US, is joining the I-COM Chief Data Officer Council. Howard Shimmel is the Chief Research Officer of Turner. Within this leadership role, he oversees... Continue reading
Posted Jun 24, 2016 at I-COM Data News
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I-COM is pleased to announce that Javier Donoso [pictured], Global Head of Enterprise Marketing Analytics at BBVA in Spain, is joining the I-COM Attribution Board and the I-COM Chief Data Officer Council. Javier Donoso is the Global Head of Enterprise... Continue reading
Posted Jun 23, 2016 at I-COM Data News
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June 06, 2016 Singapore - Near, the largest location intelligence platform, today announced the global launch of its Mobile-first Audience Cloud, Allspark. Powered by the Near platform, Allspark leverages diverse public and proprietary data sets which enable brands and enterprises... Continue reading
Posted Jun 23, 2016 at I-COM Data News
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June 02, 2016 Radnor, PA – Qlik (NASDAQ: QLIK) (the “Company”), a leader in visual analytics delivering intuitive solutions for self-service data visualization and guided analytics, today announced that, following a review of strategic alternatives, it has entered into a... Continue reading
Posted Jun 23, 2016 at I-COM Data News
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June 2, 2016 - DemandJump Blog: Indianapolis, IN - 05-31-2016 - DemandJump, an Artificial Intelligence Marketing (AIM) Platform, announced today the launch of its revolutionary new marketing platform designed to solve attribution and fuel growth for brands. DemandJump will use... Continue reading
Posted Jun 23, 2016 at I-COM Data News
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Enables creatives to explore historical branded content, monitor live trending topics and instantly share ideas across marketing teams NEW YORK, NY (PRWEB) JUNE 15, 2016 - Unmetric, the leading brand-focused social media intelligence company, today launches Discover, an innovative product... Continue reading
Posted Jun 17, 2016 at I-COM Data News
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Jun 16, 2016 - CIMM CEO and Managing Director Jane Clarke [pictured] was honored at the 13th Annual Awards for Leadership in Interactive and Multiplatform Television. Jane was the recipient of an Individual Leadership Award for demonstrating notable leadership in... Continue reading
Posted Jun 17, 2016 at I-COM Data News
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NEW YORK CITY and HELSINKI – JUNE 1, 2016 – Verto Analytics (http://vertoanalytics.com), the world’s first single-source audience measurement company, today announced a $16.1 million USD Series B funding round led by EQT Ventures, who recently announced a new $630... Continue reading
Posted Jun 15, 2016 at I-COM Data News
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I-COM is pleased to announce that Alain Sanjaume [pictured], Founder and Managing Partner of Singlid in France, is joining the I-COM Data Venture Challenge Board. Alain Sanjaume is the Founder and Managing Partner of Singlid, a Consulting company advising CEOs... Continue reading
Posted Jun 14, 2016 at I-COM Data News
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June 10, 2016 CampaignAsia: CHINA – After six years with OMD, Arlene Ang [pictured] has stepped down from her role as CEO, to take up a Greater China role at Google, based in Hong Kong. In an interview with Campaign... Continue reading
Posted Jun 10, 2016 at I-COM Data News
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June 7, 2016 - Signal, the global leader in real-time, people-based marketing technology, today announced that it has raised $30M in Series E funding. I2A led the round with participation from other major investors, including Pritzker Group Venture Capital, Baird... Continue reading
Posted Jun 10, 2016 at I-COM Data News
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CONTRACT NOTICE Deadline for offers / requests to participate: 2016-06-20 Title of the contract: Information about the intention to carry out a Technical Dialogue in the field of audience measurement of TV viewing. Subject of the order: The aim of... Continue reading
Posted Jun 2, 2016 at I-COM Data News
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May 30, 2016 - SINGAPORE - CampaignAsia: After 15 years with the network, Jeffrey Seah [pictured], CEO of Southeast Asia for Starcom Mediavest Group, has stepped down to pursue other opportunities in the areas of data, tech and e-commerce. It... Continue reading
Posted May 31, 2016 at I-COM Data News
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SAN FRANCISCO – May 24, 2016 – Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy,... Continue reading
Posted May 27, 2016 at I-COM Data News
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May 15, 2016 / LUMA Slideshare / Digital advertising is doing great. Revenue from this channel grew 20% in 2015 and is set to surpass TV advertising next year as the largest category of ad spend. But you wouldn’t know... Continue reading
Posted May 27, 2016 at I-COM Data News
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I-COM is pleased to announce that Nick Orsman [pictured], International Head of Data and Analytics at Proximity, based in UK, is joining the I-COM Data Creativity Awards Board. Nick started out as a humble marketing trainee at Beecham Pharmaceuticals marketing... Continue reading
Posted May 24, 2016 at I-COM Data News
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Amsterdam, May 19, 2016 – Wakoopa, the leading supplier of behavioral passive metering technologies, today introduces Wakoopa Hub a marketplace for researchers to easily access high quality behavioral data on a global scale. Wakoopa Hub provides behavioral data to market... Continue reading
Posted May 20, 2016 at I-COM Data News
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 I-COM is pleased to announce the appointment of Amaia Lasa [pictured], Director at HazelHeartwood as Vice Chair for Belgium. Amaia Lasa works as Director at HazelHeartwood where she is responsible for Business development and Consumer Experience & Digital consultancy... Continue reading
Posted May 20, 2016 at I-COM Data News