This is Andreas Cohen's Typepad Profile.
Join Typepad and start following Andreas Cohen's activity
Join Now!
Already a member? Sign In
Andreas Cohen
Recent Activity
Image
I-COM is proud to announce the 3rd edition of the I-COM Data Venture Challenge. This Global competition showcases top startups from around the world which leverage value from Marketing Data & Measurement as a major selling point of their product(s)... Continue reading
Posted 9 minutes ago at I-COM worldmeasurementnews
Image
October 02, 2014 ATLANTA--(BUSINESS WIRE)--Insightpool, an audience cultivation and conversion platform, today closed $4 million in a Series A round of financing. The round was led by TDF Ventures and Silicon Valley Bank, with participation from Peter Kight, Chris Walters... Continue reading
Posted 50 minutes ago at I-COM worldmeasurementnews
Image
Oct. 1, 2014 - The MIT Media Lab today announced the creation of the Laboratory for Social Machines (LSM), funded by a five-year, $10 million commitment from Twitter. As part of the new program, Twitter will also provide full access... Continue reading
Posted 1 hour ago at I-COM worldmeasurementnews
Image
I-COM is pleased to announce that Sean Seah [pictured], Ventures Director at Asia Pacific Digital in Hong Kong, is joining the I-COM Data Venture Challenge Board. Sean is a senior leader with experience in world-class corporations and entrepreneurial start-ups including... Continue reading
Posted yesterday at I-COM worldmeasurementnews
Image
NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today that it has completed the acquisition and integration of Ft. Lauderdale, FL.-based startup 2Go Media, a marketing technology... Continue reading
Posted yesterday at I-COM worldmeasurementnews
Image
October 9, 2014 - Tyler Loechner, Reporter at MediaPost writes: Kinetic Social has launched a new analytics dashboard it says helps bridge the gap between media planners and data scientists. In the words of a Kinetic representative: It’s “visualized data... Continue reading
Posted yesterday at I-COM worldmeasurementnews
Image
LONDON, UK – October 08, 2014 — Acxiom® (Nasdaq: ACXM), a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
Image
October 7 2014 - Posted at MrWeb News Online: Israeli analytics firm Appsee has secured a $2m Series A round of funding, which it will use to develop further iOS features, launch an Android version, and pursue additional R&D. Tel... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
Image
TOKYO, JAPAN--(Marketwired - Oct 7, 2014) - Turn (www.turn.com), the digital hub for marketers, today announced it has been adopted by Dentsu, an international advertising and public relations company, to provide data centralization, programmatic advertising execution and advanced analytics services... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
Image
NEW YORK, Oct. 1, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, and Media Storm, the second largest independent media agency in the U.S., announced today a first-of-its-kind campaign with a... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
Image
SAN FRANCISCO, CA--(Marketwired - Sep 24, 2014) - Content Analytics, an eCommerce analytics platform that recommends optimization strategies across millions of SKUs and listings for major retailers and brands, today announced that Almaz Capital has led a $4 million Series... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
Image
September 24 2014 - Posted at MrWeb News Online: Advertising software and services specialist Telmar has launched a new tool called SurveyTime, allowing planners to pull data from multiple sources and convert it into presentations in real time. The new... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
Image
September 24 2014 - Posted at MrWeb News Online: San Francisco-based B2B marketing intelligence specialist Radius has raised $54.7m in Series C funding, which it will use to expand its engineering, data science and marketing teams. Launched in 2009 by... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
Image
September 24 2014 - Posted at MrWeb News Online: US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold [pictured], Vice President of the firm’s Connected Intelligence division. The new... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
Image
NEW YORK, Oct. 2, 2014 /PRNewswire/ -- Appboy, the leader in Marketing Automation for Apps, announced today it has closed $15 million in an oversubscribed Series B funding round, led by InterWest Partners, the initial investor in Marketo. Existing investors... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
Image
SINGAPORE, October 14, 2014 – Video advertising software company TubeMogul and audience data company Eyeota announced that they have formed an alliance to help brands more accurately reach and target consumers in Southeast Asia. Singapore-based Eyeota has connected its audience... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
Image
October 3 2014 - Posted at MrWeb News Online: Facebook has introduced strict research guidelines, in response to a recent revelation that the firm had conducted a psychological experiment in which it manipulated users’ news feeds to assess the impact... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
Image
Melbourne, Australia 2 October 2014 – Effective Measure, the digital audience measurement and data intelligence solutions provider, has appointed Graham Plant [pictured] as the new CEO following an extensive executive search. In his new global role at Effective Measure based... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
Image
October 02, 2014 - Alex Kantrowitz, Staff Reporter at Advertising Age, writes: Brands often don't like to talk about how and why they handle their high-tech ad targeting and buying internally. It's a sensitive topic given their agency relationships and,... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
Image
SAN FRANCISCO and LONDON — October 1, 2014— Quantcast, a leading technology and real-time advertising company, today announced that it has acquired London-based Struq, a global leader in the rapidly growing dynamic creative optimization (DCO) and retargeting markets. The combined... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
Image
October 1 2014 - Posted at MrWeb News Online: How much is a piece of personal data worth? According to a study conducted by mobile giant Orange, consumers’ price tag is around £13 for a single piece if it is... Continue reading
Posted Oct 13, 2014 at I-COM worldmeasurementnews
Image
NEW YORK & LOS ANGELES – September 29, 2014 – DigitasLBi, a global marketing and technology company, today announced an alliance with Rubicon Project, (NYSE: RUBI) the operator of one of the industry’s largest independent real-time trading platforms for the... Continue reading
Posted Oct 13, 2014 at I-COM worldmeasurementnews
Image
02 OCTOBER 2014 - Kantar Media, a world leader in audience measurement, today unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar... Continue reading
Posted Oct 12, 2014 at I-COM worldmeasurementnews
Image
Nuremberg, 29 September 2014 – GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With... Continue reading
Posted Oct 12, 2014 at I-COM worldmeasurementnews
Image
September 29 2014 - Posted at MrWeb News Online: Facebook has launched a cross-device user tracking ad product, based on the Atlas software it acquired from Microsoft earlier this year. Meanwhile Ello, a social network which spurns advertising, is reportedly... Continue reading
Posted Oct 12, 2014 at I-COM worldmeasurementnews