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Andreas Cohen
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New York, NY – May 6, 2015 – Today Nielsen announced the launch of its Multi-Touch Attribution (MTA) solution through Krux’s data management platform (DMP), which unifies, analyzes and activates cross-screen people data in real time. The new solution delivers... Continue reading
Posted 8 hours ago at I-COM Data News
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NEW YORK, May 21, 2015 /PRNewswire/ -- Sharethrough, the leading native advertising software company, and Nudge, the content analytics platform for the native web, today announced their partnership to help publishers and marketers better measure the value of their sponsored... Continue reading
Posted 9 hours ago at I-COM Data News
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May 19, 2015 Posted at blog.ispot.tv - Bellevue and New York -- iSpot.tv, the company that tracks national TV ads and correlates digital responses in real-time, today announced a $21.9 million Series B funding. The investment was led by Insight... Continue reading
Posted 10 hours ago at I-COM Data News
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NEW YORK, May 18, 2015 /PRNewswire/ -- Razorfish Global, the world leader in business transformation services for the empowered age, today announced that Samih Fadli [pictured] has been named Chief Intelligence Officer, a new position. He will report to Tom... Continue reading
Posted 12 hours ago at I-COM Data News
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Nuremberg/Warsaw, 27 May 2015 – The media owners committee PBI (Polskie Badania Internetu) has commissioned international market research company GfK to provide online audience measurement in Poland. GfK will supply a currency for digital advertising starting in January of 2016.... Continue reading
Posted 2 days ago at I-COM Data News
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Austin, TX, May 14, 2015 - Sizmek Inc. (Nasdaq: SZMK), a leading open ad management platform company for multiscreen campaigns, announced today the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP). The StrikeAd DSP enables advertisers, agencies,... Continue reading
Posted 2 days ago at I-COM Data News
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May 26, 2015 - Joe Mandese, Editor in Chief of MediaPost, writes: A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to... Continue reading
Posted 2 days ago at I-COM Data News
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May 19 2015 - Posted at MrWeb News Online: SSI has launched a geo-location product, SSI Proximity Sample, which integrates with its mobile data collection app QuickThoughts and survey quality tool QuestTest to provide an end-to-end mobile survey solution. The... Continue reading
Posted 2 days ago at I-COM Data News
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May 6, 2015 - Posted at Digital Market Asia: Yi Li [pictured] has been named OgilvyOne’s first Chief Data Officer in China, effective immediately. Riding on the back of the agency having recently been named a partner of Alimama, the... Continue reading
Posted 2 days ago at I-COM Data News
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San Carlos, Calif. – May 12, 2015 – MarkLogic Corporation today announced it has closed a $102M round of funding to fuel growth to satisfy global market demand for the MarkLogic® Enterprise NoSQL database platform. The funds will be used... Continue reading
Posted May 21, 2015 at I-COM Data News
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New York, NY – May 11, 2015 – Cadreon, the digital marketing services platform of IPG Mediabrands, announced today that the company has entered into a partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software platform for video advertising, to... Continue reading
Posted May 21, 2015 at I-COM Data News
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May 11 2015 - Posted at MrWeb News Online: In the US, big data analytics firm DataTorrent has raised $15m in a Series B round of funding, which it will use to drive product innovation and company growth. Santa Clara,... Continue reading
Posted May 21, 2015 at I-COM Data News
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May 5, 2015 - Ingrid Lunden, writer and editor for TechCrunch, posted: Foursquare — the startup likely best known for popularising the “check-in” for users to share their locations with their social networks — has more recently been trying to... Continue reading
Posted May 21, 2015 at I-COM Data News
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SUNNYVALE, Calif. – April 30, 2015 – Kiana Analytics, the location-based marketing company that converts visitors to buyers, announced more than $1 million in financing from venture capital investors Plug and Play Ventures, Sand Hill Angels, and Hawaii Angels, as... Continue reading
Posted May 18, 2015 at I-COM Data News
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May 5, 2015 - Posted at Campaign Asia-Pacific: Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences... Continue reading
Posted May 18, 2015 at I-COM Data News
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Harnessing the Opportunities from Big Data in Retail... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Effective Targeting in Consumer Pathways are: 1) Effective... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Multi-channel attribution management are: 1) Stand-alone digital attribution... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Marketing Effectiveness in the Digital Age are: 1)... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Turning Big Data into Commercial Business Decisions are:... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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Background: Each presentation / panel had a corresponding Breakout Session on April 30th. The group agreed on 3 main takeaways from the session. The 3 Main Takeaways for the Breakout Session - Viewability, NHT, Fraudulent Impressions & Brand safety are:... Continue reading
Posted May 13, 2015 at I-COM Summit Newsfeed
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May 7, 2015 - Josh Chasin [pictured], Chief Research Officer at comScore, writes at MediaPost: I spent last week in beautiful San Sebastian, a “foodie mecca” in Basque country on the northern coast of Spain, at I-COM, where advertisers, agencies,... Continue reading
Posted May 8, 2015 at I-COM Data News
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May 8, 2015 - POSSIBLE is proud to announce the release of Does it Work?, an insightful book on the ideology that drives successes of an agency. Co-written by POSSIBLE president of the Americas region, Jason Burby [pictured, left], and... Continue reading
Posted May 8, 2015 at I-COM Data News
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RESTON, VA, May 5, 2015 – comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in... Continue reading
Posted May 7, 2015 at I-COM Data News
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I-COM is pleased to announce that Iñigo Kortabitarte [pictured], Corporate Development and Innovation Director at El Diario Vasco-Vocento in Spain, is joining the I-COM Data Venture Challenge Jury. Iñigo is the Corporate Development and Innovation Director at El Diario Vasco-Vocento,... Continue reading
Posted Apr 30, 2015 at I-COM Data News