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Andreas Cohen
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Building on the success of Seville, I-COM will take its next Global Summit to beautiful San Sebastian, Spain. Nestled on the Bay of Biscay, next to the French border, San Sebastian is a world famous Foodie mecca featuring its Pintxo... Continue reading
Posted 17 hours ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Amit Phansalkar [pictured], Chief Data Officer at MassMutual Financial in the US, is joining the I-COM Data Science Board as Co-Chair. Amit Phansalkar leads data science, data strategy and vision for MassMutual Financial. He... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Joachim de Lézardière [pictured], COO of MFG Labs in France, is joining the I-COM Data Science Board. Joachim (Joe) holds a Bachelor in Applied Mathematics from the University of Paris Dauphine and a Master... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ben Gaff [pictured], Director, Customer Intelligence Practice at Experian Marketing Analytics, AsiaPacific, is joining the I-COM Data Science Board. Ben has over 15 years experience in a number of industry verticals including Financial Services,... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Hirohiko Sasaki [pictured], Board Member and Managing Director at Netyear Group Corporation (NGC) in Japan, is joining the I-COM Data Science Board. He co-founded NGC, a Digital Marketing Firm based in Tokyo, Japan. Hirohiko... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Haarlem (The Netherlands) and Munich (Germany), 12 August 2014 - iQU and HoneyTracks announced today that they have reached an agreement for iQU to acquire HoneyTracks for an undisclosed sum. iQU’s acquisition of HoneyTracks reinforces its commitment to provide game... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 15, 2014 - Posted at Facebook for Business-News: Today we’re launching cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices — across mobile apps and the web — before... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 13 2014 - Posted at MrWeb News Online: Cross-device audience targeting specialist Dstillery has moved its headquarters to a new 30,000 square foot office space in Park Avenue South, New York. Formerly known as Media6Degrees, the firm uses proprietary... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 15, 2014 - NEW YORK--(BUSINESS WIRE)-- Sailthru, the only customer interest-based automated personalization platform, today announced that it now enables brands to quickly and efficiently connect with consumers with interests similar to those of existing high value customers and... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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New York, August 12 — Mediahub/Mullen, a full-service agency based in Boston, and Videology, one of the world’s largest video advertising platforms, announced today that they will partner to bring Mediahub’s clients streamlined video advertising solutions across television and digital... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Sean Kandel [pictured], Founder and CTO at Trifacta, writes for Harvard Business Review: As organizations collect increasingly large and diverse data sets, the demand for skilled data scientists will continue to rise. In fact, it was dubbed “The Sexiest Job... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 13 2014 - Posted at MrWeb News Online: London-based online research ‘app store’ platform ZappiStore has commenced operations in Singapore and will open an office there in the first week of November. A Boston office will also be opened,... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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26 August, 2014 - WPP announces that its wholly-owned operating company, Millward Brown, a global leader in brand, media and communications research, has acquired InsightExpress, Inc., a provider of media analytics and marketing accountability solutions in the United States. InsightExpress... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Kajal Mukhopadhyay [pictured], Managing Partner, Vice President of Performance and Measurement at Xaxis in the US, is joining the I-COM Data Science Board. As a Vice President and Managing Partner, Kajal is responsible for... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Krassimir Kostov [pictured], Analyst at the Planning and Analysis team, Analysis & Optimization Division, at Netyear Group Corporation (NGC) in Japan, is joining the I-COM Data Science Board. At Netyear Group Corporation (NGC), a... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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12 Aug 2014 - Lara O'Reilly, Senior News Reporter at Marketing Week, writes: The Internet Advertising Bureau (IAB) is pencilling a Q4 release for a set of guidelines that will state the length of a video ad a user needs... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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SYDNEY, AUSTRALIA, 12 August 2014 – Telstra today announced it will acquire Silicon Valley-based company Ooyala, a leader in video streaming and analytics. The US$270 million investment increases Telstra’s ownership in Ooyala from 23 per cent (fully diluted) to 98... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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NEW YORK, Aug. 11, 2014 (GLOBE NEWSWIRE) -- Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced today the acquisition of Aerify Media, a company specializing in mobile... Continue reading
Posted Aug 20, 2014 at I-COM worldmeasurementnews
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August 11 2014 - Posted at MrWeb News Online: A new service from Twitter promises advertisers the chance to choose their own definition of success, measure performance accordingly, and pay only for the specific results they have selected up-front. Twitter... Continue reading
Posted Aug 20, 2014 at I-COM worldmeasurementnews
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MdotLabs’ Technology to be Integrated into comScore Media Metrix and vCE to Combat NHT and Deliver a Human GRP RESTON, VA, August 4, 2014 – comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic... Continue reading
Posted Aug 20, 2014 at I-COM worldmeasurementnews
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ASIA PACIFIC, 4 August 2014: Mindshare, the global media agency network that is part of WPP, has entered into an exclusive partnership with Crayon Data, to help power its planning, insights and consultancy offering. Combining Mindshare’s proprietary data and research... Continue reading
Posted Aug 19, 2014 at I-COM worldmeasurementnews
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4 August 2014 - OzTAM has appointed Padraig O’Donovan [pictured] to the newly-created role of Digital Strategy Director. He will be responsible for developing and managing the company’s audience measurement diversification program as OzTAM moves towards reporting viewing of TV... Continue reading
Posted Aug 19, 2014 at I-COM worldmeasurementnews
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July 23, 2014 – NEW YORK - NBCUniversal today announced the formation of a new research and strategy team, reflecting the company’s continued commitment to providing best-in-class research and insights. The new Advertising Sales Research and Strategy group will take... Continue reading
Posted Aug 19, 2014 at I-COM worldmeasurementnews
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July 31, 2014 - Sean Hargrave, freelance writer and London Editor at Mediapost, writes: There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders'... Continue reading
Posted Aug 18, 2014 at I-COM worldmeasurementnews
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Maryland Venture Fund backs Synapsify to introduce Synapsify Core to accelerate insight and recommendations for voice of customer market Bethesda, Maryland (PRWEB) July 24, 2014 - Synapsify, Inc., a Bethesda, MD-based startup that qualitatively analyzes written content for insight and... Continue reading
Posted Aug 18, 2014 at I-COM worldmeasurementnews