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Andreas Cohen
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March 24, 2015 - Wunderman announces that Gary S. Laben [pictured, left] has been named the agency’s Global Chief Data Officer and is now responsible for expanding the company’s data assets, data management and analytics practices to provide insights-rich creative... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ewa Szymanska [pictured], Head of Consumer Behaviour Lab at Rakuten in Singapore, is joining the I-COM Data Creativity Awards Jury. At Rakuten (the leading Japanese e-Commerce and Internet company), Ewa is responsible for leveraging... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ken Beatty [pictured], Chief Analytics Officer of FCB in the US, is joining the I-COM Global Board. Ken is the Chief Analytics Officer of FCB Garfinkel & FCB Health, defining the role of data... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Thaer Namruti [pictured], European Strategy Director for Acxiom based in UK, is joining the I-COM Data Creativity Awards Board. Thaer Namruti is the European Strategy Director for Acxiom responsible for connecting the challenges clients... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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I-COM welcomes Netyear Group as a Strategic Partner of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Netyear Group is a Digital Marketing company with a mission to maximize the customer value of its clients,... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM welcomes Performics as a Strategic Partner of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Performics is a global performance marketing agency focused on motivating participation, driving performance and optimizing for action. The company's... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM welcomes AOL as a Strategic Partner of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. AOL is a media technology company with a mission to simplify the internet for consumers and creators by unleashing... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM welcomes Xaxis as a Prestige Strategic Partner of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM warmly welcomes The Unilever Foundry as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 – 30. The Unilever Foundry is the hub for Unilever’s engagements with technology innovators. Through the foundry, people... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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17 February 2015 - Telstra enterprise and business customers now have access to a world-leading technology precinct, purpose-built to foster innovation and partnerships, with the opening of Telstra’s Customer Insights Centre (CIC) in Sydney. Spanning 3600 square metres over the... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM warmly welcomes AddThis as a sponsor of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. AddThis personalizes the web with powerful, easy-to-use website products, advertising services and data solutions. With technology adopted by over... Continue reading
Posted Mar 20, 2015 at I-COM worldmeasurementnews
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I-COM warmly welcomes Quantcast as a sponsor of the I-COM Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Quantcast is a technology company, founded in 2006, that specializes in audience measurement and real-time advertising. Quantcast is... Continue reading
Posted Mar 20, 2015 at I-COM worldmeasurementnews
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I-COM warmly welcomes Acxiom as a sponsor of the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Acxiom is a data and technology company specialising in connecting data across all channels, media and devices in neutral... Continue reading
Posted Mar 19, 2015 at I-COM worldmeasurementnews
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I-COM warmly welcomes Realeyes as a sponsor of the the Global Summit 2015 in San Sebastian, Spain on April 27 – 30. Realeyes is the world's leading platform for measuring how people feel as they view video content. Audiences share... Continue reading
Posted Mar 18, 2015 at I-COM worldmeasurementnews
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February 17, 2015 - Millward Brown, the world's leading expert in helping clients grow great brands, today announced the launch of Millward Brown Analytics in North America. As business leaders have an increasing need to derive meaning from a growing... Continue reading
Posted Mar 18, 2015 at I-COM worldmeasurementnews
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Feb 13, 2015 - MicroAd Singapore Pte. Ltd., the leading Online Advertising Platform company in Asia, today announced the launch of its new subsidiary “MicroAd (Thailand) Co., Ltd.” in Thailand. This is the fourth company established in partnership with Ambient... Continue reading
Posted Mar 17, 2015 at I-COM worldmeasurementnews
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2.13.2015 - Posted at CampaignBrief Asia: McCann Worldgroup Asia Pacific has announced that Florence Wai-Kwan Kong, director of client services at TBWA\Tequila Hong Kong, has been appointed general manager, McCann & Spencer Hong Kong, effective mid March 2015. She replaces... Continue reading
Posted Mar 17, 2015 at I-COM worldmeasurementnews
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02.11.2015 - Posted at MrWeb News Online: The Audited Media Association of Australia (AMAA) has appointed media industry exec Josanne Ryan [pictured] as Chief Executive Officer, replacing Paul Dovas who has left after sixteen years' service. The AMAA was formed... Continue reading
Posted Mar 17, 2015 at I-COM worldmeasurementnews
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Stakeholders come together to deliver next stage of IAB Europe’s Brand Advertising Framework for European digital advertising industry Brussels, 02.11.2015 – The Interactive Advertising Bureau Europe (IAB Europe) has published a White Paper on viewable impressions today as an important... Continue reading
Posted Mar 17, 2015 at I-COM worldmeasurementnews
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New York, 2.10.2015 – With advertisers increasing their use of viewable impressions as a primary metric for advertiser campaigns, Yieldex Analytics now allows publishers to forecast viewable inventory. Yieldex, the leading provider of ad forecasting, analytics, and cutting-edge trading tools... Continue reading
Posted Mar 17, 2015 at I-COM worldmeasurementnews
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March 13, 2015 - Josh Chasin [pictured], Chief Research Officer at comScore, writes for Mediapost: After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?”... Continue reading
Posted Mar 13, 2015 at I-COM worldmeasurementnews
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02-02-2015 - Posted at mrs.org.uk: Successful social media measurement is not just about clicks and should remain rooted in the tenets of traditional marketing measurement according to a new joint industry guide just published. It is designed to help marketers... Continue reading
Posted Mar 9, 2015 at I-COM worldmeasurementnews
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Scottsdale, AZ (PRWEB) February 04, 2015 - Manthan, an international leader in analytics solutions and services, today announced it has closed its Series D funding. Singapore-based investment company Temasek and global growth equity firm Norwest Venture Partners participated in this... Continue reading
Posted Mar 9, 2015 at I-COM worldmeasurementnews
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Los Angeles, CA — February 3, 2015 – uSamp, a leading supplier of market research sample, today announced the change of its corporate name and brand identity to Instantly, Inc. The rebrand unifies the company’s audience offerings with its consumer... Continue reading
Posted Mar 9, 2015 at I-COM worldmeasurementnews
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Singapore - 03-02-2015: Nielsen, a global information and measurement company, today announced it will launch a new Singapore-based innovation hub, the Asia Innovation Centre, designed to drive innovation in research and measurement techniques which addresses the unique and evolving insights... Continue reading
Posted Mar 9, 2015 at I-COM worldmeasurementnews