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Andreas Cohen
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2014-09-04 - Global Intelligence Alliance Group (GIA) announced today that M-Brain has signed an agreement to purchase the entire share capital of GIA. With M-Brain, GIA will offer an unparalleled spectrum of market intelligence services together with an increased global... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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September 5, 2014 - Justin Evans [pictured], Chief Strategy Officer for Collective, writes for MediaPost Audience Buying Insider: The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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04 September 2014 - SYDNEY: In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK have made the final round of the... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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MOUNTAIN VIEW, CA. – September 2, 2014 – NetBase, the Social Analytics Company, today announced the introduction of Audience Marketing with micro@scale™ advertising, a highly advanced and patented offering that gives brands previously unseen depth of insight into their consumers... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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London, UK, 3rd September 2014: Digital Element, the leading provider of IP geolocation technology, today announced that Krux, a leading cross-screen data management solutions provider, has deployed its NetAcuity Edge™ hyperlocal IP Intelligence technology to improve geographic targeting capability for... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Barcelona, September 3rd, 2014 - Netquest, the online data collection specialist for Latin America, Spain and Portugal, has reached an agreement to join forces with Wakoopa, a leading technology vendor in the field of behavioral data collection. By the means... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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September 2, 2014 - Michael Iantosca [pictured], SVP/Chief Revenue Officer at Integral Ad Science, writes for Mediapost Online Metrics Insider: These days, all marketers (and plenty of tech companies) are talking about attribution, and with good reason. Every CFO wants... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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LONDON 09/01/2014 - Andy Plesser, Owner, Beet.TV, writes: It’s a bit like finding the “lost GRP,” says Caspar Schlickum [pictured], CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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LOS ANGELES —September 2, 2014 — Triton Digital, a leading technology provider for the audio industry, today announced the new Triton Advertising Platform (Tap). Tap is designed and built specifically to help audio publishers, such as broadcasters and internet radio... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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September 2, 2014 - Joe Mandese, editor of MediaPost writes: While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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September 1, 2014 - Posted at MrWeb News Online: SaaS analytics provider GinzaMetrics has added a new feature, Audience Insights, to its enterprise marketing strategy & SEO platform, tracking competitors’ web presence and discovering social networks, offsite content and audience... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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September 12, 2014 - Steve McClellan, Editor of MediaPost's Agency Daily (MAD), writes: Annalect Group, the data and analytics division of Omnicom Media Group, has named Jonathan "Jed" Meyer [pictured] to the new position of global director of research and... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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September 11, 2014 - Tyler Loechner, Reporter at MediaPost writes: Mobile ad platform xAd on Thursday announced the appointment of Magid Abraham [pictured], executive chairman, CEO and co-founder of comScore, to its board of directors. “We have been looking for... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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4 September, 2014 - “The acquisition of Applogix is a strategic move that demonstrates our commitment to providing our clients with a fully-integrated digital service,” says Brent Shahim [pictured], CEO of Aqua. “Applogix is the leader in the South African... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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Shanghai, 1 September, 2014 - Posted at Campaign Asia-Pacific: Havas Media Group China today announced the appointment of Bryan Wang [pictured] as Head of Socialyse, Havas Media’s social media brand. Bryan is a seasoned digital professional with over eight years... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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PARIS and SAN JOSE, Calif. — September 10, 2014 — Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] and Adobe (Nasdaq:ADBE) today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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DALLAS and WESTLAKE VILLAGE, Calif., Sept. 11, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and Conversant, Inc. (NASDAQ: CNVR), a leading digital marketing company, today announced the execution... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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September 10, 2014 - Yandex (NASDAQ: YNDX), one of the largest European internet companies and the leading search provider in Russia, announces the acquisition of ADFOX advertising technology platform. The ADFOX team will be joining the Yandex advertising technologies group,... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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Aug 26 2014 Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced the hiring of three new vice presidents in Merkle’s digital analytics practice. Karima Zmerli was... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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SAN MATEO, CA--(Marketwired - Aug 25, 2014) - Guavus, Inc., a leading provider of big data analytics solutions for operational intelligence, today announced it has raised a $20 million round of new funding from investors and strategic partners, bringing total... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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BOSTON, MA–(Marketwired – Aug 5, 2014) – Today, ChoiceStream, a full-service programmatic media-buying partner, publicly announced the release of cs.Console, an interactive dashboard and analytics portal where brands and agencies can measure, track and report on in-flight campaigns. The cs.Console,... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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4 SEPTEMBER 2014 - Jessica Davies, News Editor of The Drum, writes: The World Federation of Advertisers (WFA) has released a set of guidelines to help brands better tackle programmatic ad trading and combat transparency and arbitrage issues, while unveiling... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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Aug 5, 2014 - NEW YORK & RESTON, Va.--(BUSINESS WIRE)-- Today Yahoo (NASDAQ:YHOO) announced that advertisers can now buy campaigns, both direct and programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ:SCOR) vCE®. Yahoo is... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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August 26, 2014 - Laurie Sullivan, Editor at MediaPost writes: Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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26 August, 2014 - WPP announces that its wholly-owned operating company GroupM, WPP's global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France. Founded in 2006 and employing around 75 people in... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews