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Andreas Cohen
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Rentrak Moves Into RTB Metrics For TV
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David Goetzl of MediaPost writes: Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed “major player” to measure traded inventory. CEO Bill Livek [pictured] did not provide... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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In US, GutCheck Raises $4 Million to Accelerate Market Expansion
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Company to Expand and Advance Its On-Demand Market Research Community Platform Denver, CO (PRWEB) June 12, 2013. GutCheck, which brands of all sizes use to instantly assemble targeted, on-demand communities for timely, rich insights, announced today that it has completed... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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In Brazil and US, TOTVS Leads Series D Investment in GoodData; GoodData to Expand Into $9 Billion
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SÃO PAULO and SAN FRANCISCO — June 12, 2013 —TOTVS Ventures, the investment arm of TOTVS S.A. (BM&FBOVESPA: TOTS3), the largest enterprise software company in Latin America* and the sixth-largest enterprise software company in the world*, today announced that it... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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In US, Dataminr Raises $30 Million in Funding Led by Venrock and IVP
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June 12, 2013 07:30 AM Eastern Daylight Time. NEW YORK--(BUSINESS WIRE)--Dataminr raises a $30M venture capital round of funding led by Venrock and Institutional Venture Partners (IVP). Dataminr is a New York-based real-time information discovery company. Dataminr's real-time analytics engine... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM Global Summit 2014 to be held in Europe on March 31 to April 3
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The Big Date for Data Champions is set! Now on its fifth edition, the I-COM Global Summit will be held in Europe on March 31 to April 3, 2014. The I-COM Global Summit is the preeminent gathering of Digital Marketing's... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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In UK, IAB Launches Ad Campaign to Give Consumers Greater Control Over Targeted Online Ads
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- Initiative aims to drive consumer awareness, provide information and enable consumer choice. - UK first in Europe to roll out campaign. - Some of UK’s largest news brands, media owners and advertising tech businesses donating inventory. Today (13th June,... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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In Belgium, IAB Europe Announces Election of New Board of Directors at Annual Interact Congress
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IAB Europe is pleased to announce its new Board, which was elected at the General Assembly at the annual Interact in Barcelona. Brussels 27th May 2013 – IAB Europe is pleased to announce its new Board, which was elected at... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Breakthrough in Tracking IP Television: BARB appoints Kantar Media to open up Audience Measurement as Never Before
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13 June 2013. BARB the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets. Justin Sampson [pictured], Chief... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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mediaQuark Launches a Regional Programmatic Media Trading Offering Out of Singapore
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According to Google, the global annual online display advertising investment will reach US$200 billion by 2020. This year, China’s online media investment exceeded the entire Europe - the market is moving from relationship driven buying to electronic trading. Singapore (PRWEB)... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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In US, AdRoll Acquires Data Analytics Startup Bitdeli
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Acquisition Further Enhances AdRoll's Big Data Analytics Expertise SAN FRANCISCO, June 12, 2013 /PRNewswire/ -- AdRoll, the most widely-adopted retargeting platform, today announced the acquisition of San Francisco-based Bitdeli, a data analytics startup that enables businesses to pull data from... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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In US, MRC Releases Update to November 2012 Viewable Impression Advisory
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NEW YORK, NY (June 12, 2013) — George Ivie [pictured], CEO and Executive Director at Media Rating Council releases MRC update: As part of its work to advance the viewable impression as a digital advertising currency metric, MRC has been... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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How Bad Measurement is Holding the Mobile App Economy Back
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Fuzzy Metrics Are Slowing Growth For In-App Ad Spending Kate Kaye [pictured], Data Reporter at AdAge writes: Mobile app usage is exploding but the lack of reliable app measurement, particularly for understanding what app audiences look like, could throw a... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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Spinnakr Raises $1m for Web Analytics Tool
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June 11 2013. mrweb posts: Web analytics firm Spinnakr has launched out of beta with nearly $1m in seed funding from various investors including comScore co-founder Linda Abraham. The firm has also rolled out an update to its analytics platform,... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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Inkiru Joins Walmart Labs
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Monday, June 10, 2013. Posted on WalmartLabs Blog: We’re thrilled to announce that Inkiru will be joining @WalmartLabs, the technology arm of Walmart Global eCommerce. We are also pleased to welcome Inkiru’s many talented data scientists and infrastructure engineers who... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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In Australia, Ogilvy launches data@Ogilvy
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Ogilvy Australia, part of the STW Group, today announced the launch of a new practice aimed at further bolstering the data and analytics credentials across the Ogilvy network. The practice - data@Ogilvy - launches with more than 20 staff, and... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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In LATAM, Xaxis Launches, Bringing Data-Driven Audience Buying to Brazil, Mexico, Argentina, and Five Other Markets Across the Fast Growing Region
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NEW YORK and MIAMI (June 10, 2013) - Xaxis, the world's largest audience buying company, announced today the launch of operations in Latin America. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the... Continue reading
Posted Jun 11, 2013 at I-COM worldmeasurementnews
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In Germany, GFK Acquires Sensemetric Web & Social Media Mining GmbH, Expands Social Media Insight Globally
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Nuremberg, 11 June 2013 – GfK is establishing a Social Media Intelligence Center to centralize conducting high-quality social media analyses at an international level. Key to this expansion is the company’s acquisition at the start of June of Sensemetric Web... Continue reading
Posted Jun 11, 2013 at I-COM worldmeasurementnews
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In Singapore, Lenovo to Launch Global Analytics Hub
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June 11, 2013. Press Releases/CampaignAsia/SINGAPORE - Lenovo today announced its plan to launch a global Analytics Hub based out of Singapore. Building on the company’s current Big Data initiative, the Hub will leverage the incredible growth of online and offline... Continue reading
Posted Jun 11, 2013 at I-COM worldmeasurementnews
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Data and Targeting Insider: What Do Marketers Want from Big Data Anyway?
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Steve Smith [pictured], the editor of Mobile Marketing Daily at MediaPost writes: But the point of big data is not just that it is big and predictive but that it is gathered from consumer behavior at a much more granular... Continue reading
Posted Jun 11, 2013 at I-COM worldmeasurementnews
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In Singapore, NUS and IBM to Launch Analytics Training Centre
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June 10 2013 (MrWeb) - IBM has announced a partnership with The National University of Singapore (NUS) to establish a Centre for Business Analytics, offering both students and mid-career professionals training for business analytics roles. The two are working in... Continue reading
Posted Jun 10, 2013 at I-COM worldmeasurementnews
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In US, imagoo Raises $1.2 Million, Debuts New Real-Time Social Polling App for iPhone
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Users can challenge friends, vote on content, solicit feedback and compare items instantly on imagoo. Las Vegas (PRWEB) June 06, 2013 Las Vegas-based tech startup imagoo has launched its social polling iPhone app and Web platform that lets consumers, brands... Continue reading
Posted Jun 9, 2013 at I-COM worldmeasurementnews
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Is This the Ultimate Definition of "Big Data"?
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Posted on SmartData Collective by Bernard Marr [pictured], CEO and Director of Research at Advanced Performance Institute: The ability to harness the ever-expanding amounts of data is completely transforming our ability to understand the world and everything within it. In... Continue reading
Posted Jun 9, 2013 at I-COM worldmeasurementnews
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Twitter and WPP announce Global Strategic Partnership
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Unique agreement spans multiple WPP units, including GroupM, Kantar and digital agencies 6 June, 2013. WPP and Twitter today announced a global strategic partnership that will greatly expand collaboration between the two organisations. Covering data and analytics, or what we... Continue reading
Posted Jun 9, 2013 at I-COM worldmeasurementnews
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In US, Akamai’s ADS Business Unit Rebrands as Adroit Digital, Offering Advanced Audience Segmentation, Remarketing and Prospecting Across Channels
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Pairs Industry-Best Data Cooperative With Marketing Experts for Data-Driven, People-Powered Online Advertising June 04, 2013 11:44 AM Eastern Daylight Time, NEW YORK--(BUSINESS WIRE)--Advertising Decision Solutions (ADS), operator of the leading online advertising data cooperative, has rebranded as Adroit Digital. The... Continue reading
Posted Jun 7, 2013 at I-COM worldmeasurementnews
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In US, InsightSquared Secures $8 Million in Series B Funding Led by DFJ
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Adds Yodle’s Court Cunningham to Board of Directors and HubSpot’s Mark Roberge to Board of Advisors CAMBRIDGE, Mass. – June 4, 2013 – InsightSquared, provider of the #1 Salesforce Analytics product for small and midsize businesses (SMB), today announced that... Continue reading
Posted Jun 7, 2013 at I-COM worldmeasurementnews
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