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Andreas Cohen
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I-COM Global announces that the Earlybird Registration for the next Global Summit 2015 has opened. To apply for an invitation code, kindly fill in the form on the following link. Those qualified delegates who are member in either one of... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Global Center for Data Excellence evolves agency’s data-driven marketing offerings NEW YORK, NY, October 21, 2014 – Ogilvy & Mather today announced the launch of OgilvyAmp, a Global Center for Data Excellence, which represents the next evolution of the agency’s... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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October 7 2014 - Posted at MrWeb News Online: Omnicom-owned brand and comms research specialist Hall & Partners has teamed up with the UK's IPA and America's 4A’s to capture the ad industry’s views on what makes great advertising. The... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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October 7 2014 - Posted at MrWeb News Online: Sky News has reported that venture capital firm TPG has approached Tesco with a c.£2bn bid to buy its data gathering and analysis subsidiary dunnhumby, the firm behind the Clubcard loyalty... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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SAN FRANCISCO – October 2, 2014 – GoodData, the leader in end-to-end cloud analytics, today announced that it has completed a $25.7 million equity financing. Intel Capital led the Series E round with participation from Andreessen Horowitz, General Catalyst, Tenaya... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Media Research Overview without Boundaries AGOF, NET-Metrix and ÖWA present joint website on digital reach research in the D-A-CH region Frankfurt, 8 October 2014 - The new joint web presence by the research associations that are responsible for comparative values... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM Global welcomes speaking proposals for the next I-COM Global Summit held on April 27-30th, 2015 in San Sebastian, Spain. Should you wish to send us a speaking proposal, kindly fill out the form on our website. The final deadline... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Wei Wang [pictured], General Manager of Information Technology for SINA Corporation in China, is joining the I-COM Data Venture Challenge Jury. At SINA Corporation, his main job responsibilities cover planning IT strategies, designing and... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is proud to announce the 3rd edition of the I-COM Data Venture Challenge. This Global competition showcases top Data startups from around the world. In addition to the Overall Winner and the Emerging Market Region Awards, this 3rd edition... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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October 02, 2014 ATLANTA--(BUSINESS WIRE)--Insightpool, an audience cultivation and conversion platform, today closed $4 million in a Series A round of financing. The round was led by TDF Ventures and Silicon Valley Bank, with participation from Peter Kight, Chris Walters... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Oct. 1, 2014 - The MIT Media Lab today announced the creation of the Laboratory for Social Machines (LSM), funded by a five-year, $10 million commitment from Twitter. As part of the new program, Twitter will also provide full access... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Sean Seah [pictured], Ventures Director at Asia Pacific Digital in Hong Kong, is joining the I-COM Data Venture Challenge Board. Sean is a senior leader with experience in world-class corporations and entrepreneurial start-ups including... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today that it has completed the acquisition and integration of Ft. Lauderdale, FL.-based startup 2Go Media, a marketing technology... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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October 9, 2014 - Tyler Loechner, Reporter at MediaPost writes: Kinetic Social has launched a new analytics dashboard it says helps bridge the gap between media planners and data scientists. In the words of a Kinetic representative: It’s “visualized data... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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LONDON, UK – October 08, 2014 — Acxiom® (Nasdaq: ACXM), a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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October 7 2014 - Posted at MrWeb News Online: Israeli analytics firm Appsee has secured a $2m Series A round of funding, which it will use to develop further iOS features, launch an Android version, and pursue additional R&D. Tel... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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TOKYO, JAPAN--(Marketwired - Oct 7, 2014) - Turn (www.turn.com), the digital hub for marketers, today announced it has been adopted by Dentsu, an international advertising and public relations company, to provide data centralization, programmatic advertising execution and advanced analytics services... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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NEW YORK, Oct. 1, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, and Media Storm, the second largest independent media agency in the U.S., announced today a first-of-its-kind campaign with a... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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SAN FRANCISCO, CA--(Marketwired - Sep 24, 2014) - Content Analytics, an eCommerce analytics platform that recommends optimization strategies across millions of SKUs and listings for major retailers and brands, today announced that Almaz Capital has led a $4 million Series... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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September 24 2014 - Posted at MrWeb News Online: Advertising software and services specialist Telmar has launched a new tool called SurveyTime, allowing planners to pull data from multiple sources and convert it into presentations in real time. The new... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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September 24 2014 - Posted at MrWeb News Online: San Francisco-based B2B marketing intelligence specialist Radius has raised $54.7m in Series C funding, which it will use to expand its engineering, data science and marketing teams. Launched in 2009 by... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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September 24 2014 - Posted at MrWeb News Online: US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold [pictured], Vice President of the firm’s Connected Intelligence division. The new... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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NEW YORK, Oct. 2, 2014 /PRNewswire/ -- Appboy, the leader in Marketing Automation for Apps, announced today it has closed $15 million in an oversubscribed Series B funding round, led by InterWest Partners, the initial investor in Marketo. Existing investors... Continue reading
Posted Oct 15, 2014 at I-COM worldmeasurementnews
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SINGAPORE, October 14, 2014 – Video advertising software company TubeMogul and audience data company Eyeota announced that they have formed an alliance to help brands more accurately reach and target consumers in Southeast Asia. Singapore-based Eyeota has connected its audience... Continue reading
Posted Oct 15, 2014 at I-COM worldmeasurementnews
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October 3 2014 - Posted at MrWeb News Online: Facebook has introduced strict research guidelines, in response to a recent revelation that the firm had conducted a psychological experiment in which it manipulated users’ news feeds to assess the impact... Continue reading
Posted Oct 15, 2014 at I-COM worldmeasurementnews