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Andreas Cohen
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Jul 3, 2014 - Tyler Loechner, Reporter at MediaPost writes: Ad management firm Sizmek has partnered with comScore and Nielsen for audience measurement data. The data will be available, on a subscription basis, on a new analytics platform within Sizmek's... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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July 7 2014 - Posted at MrWeb News Online: Chinese microblogging service Weibo has announced a partnership with Kantar-backed TV and radio audience measurement firm CSM Media Research, to develop a system for evaluating the impact of social media on... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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IAB South Africa (formerly known as the DMMA) awards Effective Measure with online audience measurement tender South Africa 7 July, 2014 – The Interactive Advertising Bureau (IAB) of South Africa formerly known as the DMMA, has selected Effective Measure as... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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More than 500 sites impacting over 1% of all video ads NEW YORK – June 30, 2014 – DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Deal expands company’s video advertising offerings to include YouTube ads KANSAS CITY, Mo. and NEW YORK —July 1, 2014— Adknowledge is again demonstrating its bullish outlook on digital video advertising with today’s purchase of TriVu Media, which specializes in targeted... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Sydney, July 1, 2014: Ogilvy Public Relations Australia, part of STW Group, has launched its proprietary measurement system, Impact4, which offers its clients and organisations over 70 different tools and techniques to measure public relations and communication campaigns. It combines... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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ITWP, Toluna Parent Company, Expands Footprint within Digital Market Research Industry Nielsen and ITWP Enter into Strategic Global Agreement London, UK, 2 July, 2014: ITWP Acquisitions Limited, the parent company of Toluna, a leading digital market research and technology company,... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Columbia, Md. – July 2, 2014 – Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it has acquired RKG (www.rimmkaufman.com), a leading search and digital marketing agency... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Industry-first Performly software and services allow brands to assess the financial impact of their social activity for the first time 1 Jul 2014 - BARCELONA, SPAIN - Mediabrands today announced the launch of Performly™, a breakthrough software+services platform that gives... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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July 1, 2014 - Bill Michels [pictured], SVP Product Management & Partnerships at Factual Inc., writes: We are excited to announce our partnership with Adelphic, the leading mobile-first demand-side platform for agencies and brands. Adelphic has integrated our Geopulse Audience... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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July 1, 2014 - Erin Fleischli [pictured, right], account manager, client services, at Turn and Navni Garg [pictured, left], manager of data solutions at Turn, write for MediaPost: Marketers today are swimming in data: customer data, loyalty data, first-party and... Continue reading
Posted Jul 2, 2014 at I-COM worldmeasurementnews
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June 30, 2014 - Jack Marshall, Marketing & Media Reporter, writes for The Wall Street Journal: When it comes to buying banner ads on websites, marketers are increasingly opting to pay only for ads it’s possible for users to see.... Continue reading
Posted Jul 1, 2014 at I-COM worldmeasurementnews
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June 30 2014 - Posted at MrWeb News Online: Knowledge management and data visualisation specialist Data Liberation has announced the launch of Embrace, a bespoke interactive knowledge management system combining ‘multiple and complex’ data sources. Embrace has been designed for... Continue reading
Posted Jul 1, 2014 at I-COM worldmeasurementnews
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NEW YORK, June 25, 2014 /PRNewswire/ -- Annalect – the data and analytics platform of Omnicom Group – has named Slavi Samardzija [pictured], Chief Analytics Officer, to lead an analytics center of excellence that will serve all Omnicom Group agencies.... Continue reading
Posted Jun 30, 2014 at I-COM worldmeasurementnews
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June 26 2014 - Posted at MrWeb News Online: Search giant Yahoo! has received Media Rating Council (MRC) accreditation for its ‘Prime View’ ad impression viewability methodology, which the firm says ensures that advertisers only pay for display ads that... Continue reading
Posted Jun 30, 2014 at I-COM worldmeasurementnews
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London, UK 25 June 2014 – Hall & Partners today announced the launch of Avatar, a new predictive modelling and strategic simulation platform that helps accurately predict all possible futures. It is driven by extensive data combined with proven simulation... Continue reading
Posted Jun 29, 2014 at I-COM worldmeasurementnews
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June 25, 2014 - CIM launches a Request for Proposal for a new TAM study starting 1/1/2016 and a Request for Information for a New Screens study. Request for Proposal for a new TAM study starting 1/1/2016 This document contains... Continue reading
Posted Jun 27, 2014 at I-COM worldmeasurementnews
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June 17, 2014 - Mark Sullivan writes for Venturebeat: Scott McNealy’s Denver-based social-networking company Wayin has taken a third round of funding. Wayin describes itself as a “social intelligence company” that offers a set of tools to companies to help... Continue reading
Posted Jun 26, 2014 at I-COM worldmeasurementnews
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PITTSBURGH – June 17, 2014 – Rhiza, the leading provider of marketing analytics tools that make Big Data actionable for marketers and salespeople, announced today that it has closed a $3 million Series-A funding round led by Pittsburgh-based Draper Triangle... Continue reading
Posted Jun 26, 2014 at I-COM worldmeasurementnews
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June 23, 2014 | Posted at http://news.nocamels.com: Israeli app customer predictive analytics company Rewardpod raised $1 million to continue its growth from Israeli entrepreneurs and angel investors. Rewardpod provides technology that helps app developers improve their customer acquisition and monetization... Continue reading
Posted Jun 26, 2014 at I-COM worldmeasurementnews
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Global app attribution and analytics company capitalizes on mobile app market opportunities in Turkey and builds gateway to Asia and Middle East. San Francisco, CA (PRWEB) June 23, 2014 - adjust, a leading mobile app attribution and analytics company, today... Continue reading
Posted Jun 26, 2014 at I-COM worldmeasurementnews
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TORONTO, June 19, 2014 /CNW/ - BBM Canada, the industry standard in broadcast audience measurement, today announced that it has changed its name to Numeris. Rooted in a 70-year history of providing timely, accurate, business-critical information to its membership, the... Continue reading
Posted Jun 26, 2014 at I-COM worldmeasurementnews
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Karl Weaver [pictured], Chief Executive Officer of Data2Decisions, writes: In short, no, at least not in the way people think. Let me explain… Just 15 to 20 years ago, the big question for marketers was whether it was possible to... Continue reading
Posted Jun 25, 2014 at I-COM worldmeasurementnews
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Redwood City, California – June 18, 2014 -- ThoughtSpot, the first provider of search-based business intelligence, today announced it has raised $30 million in an oversubscribed Series B round led by Khosla Ventures. As part of the funding, Keith Rabois,... Continue reading
Posted Jun 25, 2014 at I-COM worldmeasurementnews
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24-06-2014 - Supply of online video is growing, as is the number of online commercials. Moreover, commercials come in different shapes and sizes: pre-roll, mid-roll and post-roll. As of now, SKO starts making online commercials measurable. Kantar Media Audiences will... Continue reading
Posted Jun 25, 2014 at I-COM worldmeasurementnews