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Andreas Cohen
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20 August 2014 - GfK is making the ‘connected consumer’ the focus of its presence at dmexco 2014 (Digital Marketing Exposition & Conference), to be held in Cologne, Germany, on September 10 & 11. As well as delivering a preview... Continue reading
Posted 5 hours ago at I-COM worldmeasurementnews
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WALTHAM, MA – August 12, 2014 – Leveraging the world’s largest database of emotion analytics, Affectiva, the global leader in emotion analytics and insights, has developed an innovative way to assess emotional connections to content by publishing the Affdex Score™,... Continue reading
Posted 5 hours ago at I-COM worldmeasurementnews
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NEW YORK—August 11, 2014 —Mediamorph, the leading cross-platform Media and Entertainment data management and analytics firm, is pleased to announce that Rob Gardos [pictured] has been appointed as CEO. Mike Sid, company Co-Founder, will remain a member of the Board... Continue reading
Posted 6 hours ago at I-COM worldmeasurementnews
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August 19, 2014 - Mike Peralta [pictured], CEO of ad technology company AudienceScience, writes for MediaPost Online Metrics Insider: Every brand, agency and vendor involved in marketing is talking about data, but the uncomfortable truth is that a lot of... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 18 2014 - Posted at MrWeb News Online: India-based GroupM agency Maxus has launched a comms planning tool called Resolve, which uses a bespoke proprietary consumer survey called Compose to examine consumer sentiment towards media channels and their content.... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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PALO ALTO, Calif., August 18, 2014 — Medallia® (www.medallia.com), the global leader in SaaS Customer Experience Management (CEM) solutions, today announced an investment of $50M from Sequoia Capital. The new infusion of funds will accelerate the company’s fast growth. Since... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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July 31 2014 - Posted at MrWeb News Online: Big data analytics company Palantir Technologies has acquired New York-based social media polling start-up Poptip, effective tomorrow. Terms were not disclosed. Poptip, which was set up in 2012 by design student... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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London, UK 14 August 2014 – Evolving from a simple social media tag, the ‘selfie’ is now accepted mainstream behavior and Hall & Partners today announced a new offering to make the cultural phenomenon matter for brands. ‘Video selfies’ capture... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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SAN FRANCISCO, Aug. 6, 2014 /PRNewswire/ -- Quantcast, a technology company that specializes in real-time advertising and audience measurement, announced today the launch of the new Audience Interests report in Quantcast Measure, providing publishers the ability to go beyond demographics... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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NEW YORK - July 29, 2014 - INNODATA INC. (NASDAQ: INOD) today announced it has acquired MediaMiser Ltd., an Ottawa, Canada-based provider of automated, real-time traditional and social media monitoring services. MediaMiser uses proprietary technology to monitor, aggregate, analyze and... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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August 11 2014 - Roy Morgan Research today announces the release of a ground-breaking set of metrics that calculate the Audience Dollar Value* of newspapers, magazines, television shows and channels, radio stations and websites across a range of consumer and... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Jack Loechner, Research editor and writer of ResearchBrief Center for Media Research, writes for Mediapost: According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are quickly... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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August 13, 2014 - Steve McClellan, Editor of MediaPost's Agency Daily (MAD), writes: Responding to a Wall Street Journal commentary by 4As President Nancy Hill largely blaming tight-fisted marketers for Adland’s inability to draw top talent into its ranks, Bob... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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August 15 2014 - Posted at MrWeb News Online: In the US, Trevor Testwuide [pictured, left] and Alison Lohse [pictured, right], who previously worked at marketing intelligence firm Visual IQ, have launched Conversion Logic, a firm specialising in cross-platform video... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Combined Business Will Offer a Comprehensive Platform Consisting of SaaS-Based Marketing, Advertising and Data Management Solutions Across Paid and Owned Media REDWOOD CITY, California -- August 5, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI)... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Adds Mobile Display Advertising, Cross-Device Tracking and Advanced Targeting to Cloud-based Digital Marketing Suite NEW YORK – August 13, 2014 – IgnitionOne, a global leader in cloud-based digital marketing technology, today announced that it has completed the acquisition of Human... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Building on the success of Seville, I-COM will take its next Global Summit to beautiful San Sebastian, Spain. Nestled on the Bay of Biscay, next to the French border, San Sebastian is a world famous Foodie mecca featuring its Pintxo... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Amit Phansalkar [pictured], Chief Data Officer at MassMutual Financial in the US, is joining the I-COM Data Science Board as Co-Chair. Amit Phansalkar leads data science, data strategy and vision for MassMutual Financial. He... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Joachim de Lézardière [pictured], COO of MFG Labs in France, is joining the I-COM Data Science Board. Joachim (Joe) holds a Bachelor in Applied Mathematics from the University of Paris Dauphine and a Master... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ben Gaff [pictured], Director, Customer Intelligence Practice at Experian Marketing Analytics, AsiaPacific, is joining the I-COM Data Science Board. Ben has over 15 years experience in a number of industry verticals including Financial Services,... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Hirohiko Sasaki [pictured], Board Member and Managing Director at Netyear Group Corporation (NGC) in Japan, is joining the I-COM Data Science Board. He co-founded NGC, a Digital Marketing Firm based in Tokyo, Japan. Hirohiko... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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Haarlem (The Netherlands) and Munich (Germany), 12 August 2014 - iQU and HoneyTracks announced today that they have reached an agreement for iQU to acquire HoneyTracks for an undisclosed sum. iQU’s acquisition of HoneyTracks reinforces its commitment to provide game... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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August 15, 2014 - Posted at Facebook for Business-News: Today we’re launching cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices — across mobile apps and the web — before... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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August 13 2014 - Posted at MrWeb News Online: Cross-device audience targeting specialist Dstillery has moved its headquarters to a new 30,000 square foot office space in Park Avenue South, New York. Formerly known as Media6Degrees, the firm uses proprietary... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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August 15, 2014 - NEW YORK--(BUSINESS WIRE)-- Sailthru, the only customer interest-based automated personalization platform, today announced that it now enables brands to quickly and efficiently connect with consumers with interests similar to those of existing high value customers and... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews