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Andreas Cohen
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Two longtime leaders in measurement innovation use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior RESTON, VA, February 1, 2016 – comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create... Continue reading
Posted 4 days ago at I-COM Data News
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I-COM is pleased to announce that Sven Bornemann [pictured], Managing Director of the AGOF Services in Germany, is joining the I-COM Global Board representing IAB Europe. As Managing Director of the AGOF Services GmbH, together with Claudia Dubrau, Sven Bornemann... Continue reading
Posted 4 days ago at I-COM Data News
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SHELTON, Conn., Jan. 11, 2016 /PRNewswire/ -- SSI has teamed up with SessionM to announce a new panel application called mTHOUGHTS. Members of SSI's mTHOUGHTS program will earn SessionM's loyalty currency, mPLUS Rewards, by participating in surveys and location-based activities... Continue reading
Posted Jan 29, 2016 at I-COM Data News
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January 11, 2016 - Posted at MrWeb News Online: Software giant Oracle has paved the way for further enhancement of its Data Cloud business by agreeing to acquire AddThis, a provider of publisher personalization and audience insight / activation tools.... Continue reading
Posted Jan 29, 2016 at I-COM Data News
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January 07, 2016 - Millward Brown, a global leader in brand, media and communications research, today announced the launch of Digital Behavior Analytics (DBA), an advanced analytics solution that gives businesses near real-time access to actionable insights on brand health... Continue reading
Posted Jan 26, 2016 at I-COM Data News
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- Leading data marketing company will add to network’s programmatic and data offering across Latin America - 08 JAN 2016 - Dentsu Aegis Network today announces the acquisition of Navegg, a leading company in Latin America specialising in data strategy,... Continue reading
Posted Jan 26, 2016 at I-COM Data News
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January 8 2016 - Posted at MrWeb News Online: Apple has acquired San Diego-based facial analysis firm Emotient, for an undisclosed sum, according to a report in the Wall Street Journal (WSJ). Emotient's system tracks nineteen different basic muscle movements... Continue reading
Posted Jan 26, 2016 at I-COM Data News
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January 4, 2016 - WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced today that its technology division, NAB Labs, has invested in Yet Analytics, a Baltimore-based startup that leverages open source technologies using methods originally developed within the... Continue reading
Posted Jan 22, 2016 at I-COM Data News
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comScore MMX is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council RESTON, VA, January 19, 2016 – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced today that the Media Rating Council... Continue reading
Posted Jan 20, 2016 at I-COM Data News
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Due to significant number of requests, we have extended deadline for our Call for Speakers, I-COM Data Creativity Awards and I-COM Data Venture Challenge. Our Call for Speakers is extended until January 31st. Should you wish to send us a... Continue reading
Posted Jan 20, 2016 at I-COM Data News
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January 12, 2016 - Anna Dobbie of MMG writes: MediaCom has partnered with Realeyes to incorporate emotion measurement technology into content testing and media planning. MediaCom intends to use this partnership to weigh up the emotional power behind every piece... Continue reading
Posted Jan 14, 2016 at I-COM Data News
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CAMBRIDGE, Mass. – January 5, 2016 – RapidMiner, the #1 open source predictive analytics platform, closed a $16M equity financing round. New investor, NGP, led the round with participation from existing investors Ascent Venture Partners, Earlybird Venture Capital, Longworth Venture... Continue reading
Posted Jan 13, 2016 at I-COM Data News
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January 6 2016 - Posted at MrWeb News Online: Turner Broadcasting has brought together its Data and Content teams to launch an insights-powered unit called Turner Ignite, which will focus on enhancing the ad viewing experience and driving improved ad... Continue reading
Posted Jan 13, 2016 at I-COM Data News
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New York, NY, January 4, 2016 – Medialets, the only Media Rating Council-accredited mobile ad server, announced today the integration of its ad trafficking platform, ServoTM, with Millward Brown Digital’s Ignite Network®. Millward Brown Digital is the world’s leading digital... Continue reading
Posted Jan 11, 2016 at I-COM Data News
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Posted at MrWeb News Online: In New York, customer engagement management specialist Rosetta has hired Ed Falconer [pictured] to lead its Analytics and Optimization (A&O) practice. Rosetta, which is part of Publicis’ Razorfish Global network, focuses on capturing and understanding... Continue reading
Posted Jan 11, 2016 at I-COM Data News
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I-COM is pleased to announce that Andrew Russo [pictured], Founder/Chief Data Scientist at Affect Analytics in the US, is joining the I-COM Data Creativity Awards Jury. For over 25 years, Andrew had delivered improved sales and marketing ROI through leveraging... Continue reading
Posted Jan 7, 2016 at I-COM Data News
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January 4 2016 - Posted at MrWeb News Online: Online gaming giant Tencent has struck separate deals with WPP's GroupM and with Dentsu Aegis Network, giving access to data from the Chinese firm's huge customer base of c.860m active monthly... Continue reading
Posted Jan 7, 2016 at I-COM Data News
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4th January 2016 - Press Release from SKO: AS OF JANUARY 1ST 2016, STICHTING KIJKONDERZOEK (SKO) SUPPLIES DAILY RATINGS FOR PROGRAMME CONTENT VIEWED ONLINE. INITIALLY, THE RATINGS WILL REPORT ON ONLINE PROGRAMMES DISTRIBUTED BY NPO, RTL NETHERLANDS AND SBS BROADCASTING.... Continue reading
Posted Jan 6, 2016 at I-COM Data News
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Garett Sloane, Senior Reporter, Platforms at Digiday, writes: Pinterest is providing its top retail brands with exclusive access to data from its site if they spend millions on advertising, according to sources. So far, the data program includes a few... Continue reading
Posted Jan 6, 2016 at I-COM Data News
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Posted at MrWeb News Online: Location data provider Factual has raised $35m in a Series B round of funding, which it will use to scale and enhance its data engineering capabilities and its sales and marketing efforts, and to fuel... Continue reading
Posted Jan 6, 2016 at I-COM Data News
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I-COM is pleased to announce that Gabriel Hughes [pictured], CEO and Founder of Metageni in UK, is joining the I-COM Data Creativity Awards Jury and I-COM Attribution Board​. Gabriel is the CEO and Founder of Metageni, a new venture to... Continue reading
Posted Jan 5, 2016 at I-COM Data News
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December 21, 2015 - Josh Chasin, Chief Research Officer, comScore, writes for Mediapost: I’ve been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital... Continue reading
Posted Dec 30, 2015 at I-COM Data News
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MINNEAPOLIS - December 17, 2015 - Target Corporation (NYSE: TGT) announced today that Keith Colbourn [pictured] will join the company as senior vice president of Loyalty and Lifecycle Marketing, effective Jan. 1. In this role, Colbourn will lead the development... Continue reading
Posted Dec 30, 2015 at I-COM Data News
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NEW YORK, Dec. 17, 2015 /PRNewswire/ -- Integral Ad Science, the leader in quantifying digital media quality, today announced two new patents for improved video measuring and brand safety technology, US patent 9,143,840 and US patent 9,195,990, respectively. Integral now... Continue reading
Posted Dec 30, 2015 at I-COM Data News
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December 17 2015 - Posted at MrWeb News Online: Long-time Kantar Media employee Nick Burfitt [pictured] has re-located from London to Singapore, to serve as Managing Director for Asia Pacific. He takes charge of the firm's recently awarded contract to... Continue reading
Posted Dec 29, 2015 at I-COM Data News