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Andreas Cohen
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August 28 2015 - Posted at MrWeb News Online - US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations.... Continue reading
Posted yesterday at I-COM Data News
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SAN FRANCISCO, CA — August 25, 2015– Moasis®, an emerging location technology company that is redefining the way brands reach consumers on their mobile devices, today announced the launch of Moasis for Advertisers, the company’s unified platform allowing brands, marketers... Continue reading
Posted yesterday at I-COM Data News
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CINCINNATI - August 25, 2015 - Carolyn Micheli, Vice President, Corporate Communications and Investor Relations at The E.W. Scripps Company, writes: The E.W. Scripps Company (NYSE: SSP) has invested in Cintric, a consumer intelligence company that helps brands, publishers and... Continue reading
Posted yesterday at I-COM Data News
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By Nepa, posted at Market Research World: NEPA UK and Bakamo.Social are announcing a strategic business partnership. The allegiance is grounded on the shared understanding that high quality research increasingly takes advantage of methodological convergence. NEPA a leader in the... Continue reading
Posted 2 days ago at I-COM Data News
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August 26 2015 - Posted at MrWeb News Online: London-based emotional analytics specialist Realeyes has appointed former US government mathematician Jeff Ryan [pictured] as Chief Data Scientist. He is relocating from New York to join the firm's office in Budapest.... Continue reading
Posted 2 days ago at I-COM Data News
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Aug 28, 2015 - SHANGHAI - OMD China, a leading marketing communications and media investment solutions specialist, announced today the launch of Predictor 2.0 - a pioneering tool which is designed to help marketers evaluate the real value of existing... Continue reading
Posted 3 days ago at I-COM Data News
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I-COM is pleased to announce that Sergey Shprints [pictured], Global Vice President of Media Intelligence at Accuen in the US, is joining the I-COM Data Creativity Awards Board. Sergey Shprints is the Global Vice President of Media Intelligence at Accuen,... Continue reading
Posted 3 days ago at I-COM Data News
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NEW YORK, Aug. 18, 2015 /PRNewswire/ -- The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014. These issues... Continue reading
Posted 3 days ago at I-COM Data News
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New company to focus on global app re-engagement opportunities Bangalore August 25, 2015 - RevX, a new company focusing on mobile app re-engagement globally launched today, with over 30 customers and with $4M in funding. RevX was conceived and incubated... Continue reading
Posted 3 days ago at I-COM Data News
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18th Aug `15 - Matthew Reaney [pictured], Founder at Big Cloud, writes for bigdata-madesimple.com: Sometimes change has to be accompanied by numbers. That is the foundation on which the Big Data revolution is built. Without their reassuring presence, there would... Continue reading
Posted 3 days ago at I-COM Data News
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August 25, 2015 - ASIA-PACIFIC - Adrian Peter Tse of CampaignAsia writes: In an effort to raise ad viewability standards in Asia and offer a stronger programmatic media product, Xaxis has launched Viewpoint in several markets in the region. “Viewability... Continue reading
Posted Aug 26, 2015 at I-COM Data News
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August 17 2015 - Posted at MrWeb News online: A new big data analytics company, 6Estates, is the latest company to launch as a spin-off from a research centre established by partner universities in Singapore and China. 6Estates' platform is... Continue reading
Posted Aug 26, 2015 at I-COM Data News
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August 17 2015 - Posted at MrWeb News Online: 'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience... Continue reading
Posted Aug 26, 2015 at I-COM Data News
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August 19 2015 - Posted at MrWeb News Online: In the US, mobile ad targeting specialist 4INFO has hired former Ipsos and Microsoft exec Ken Mallon [pictured] as Chief Product Officer. Mallon brings fifteen years' experience of ad targeting, measurement... Continue reading
Posted Aug 25, 2015 at I-COM Data News
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August 20, 2015 - Krassimir Kostov [pictured], Analyst, Planning and Analysis Team, Analysis & Optimization Division at Netyear Group Corporation Digital Marketing Produce Division, writes ​for Netyear Blog: "I-COM, a global thought-leader in the data-driven Marketing and Measurement industry and... Continue reading
Posted Aug 25, 2015 at I-COM Data News
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Aug 14, 2015 - Matthew Knight [pictured], head of strategic innovation, Carat, writes for CampaignAsia: The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The idea... Continue reading
Posted Aug 24, 2015 at I-COM Data News
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August 12, 2015 NEW YORK--(BUSINESS WIRE)--Findyr, a technology platform that makes it possible for multinationals, marketers, agencies and media companies to request and quickly receive hyper-local micro data and content from regions around the world, has launched. Findyr enables data,... Continue reading
Posted Aug 24, 2015 at I-COM Data News
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August 13 2015 - Posted at MrWeb News Online: WizRocket, Inc., a real-time analytics and mobile engagement platform with bases in Walnut, CA, USA and Mumbai, India, has raised $8m in new funding. WizRocket's platform taps uninstall data and helps... Continue reading
Posted Aug 24, 2015 at I-COM Data News
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August 11 2015 - Posted at MrWeb News Online: In the UK, video data mining and analysis specialist LivingLens has raised £1m in a Series A round of funding, which it will use to expand its client servicing function, and... Continue reading
Posted Aug 21, 2015 at I-COM Data News
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August 11 2015 - Posted at MrWeb News Online: Marcoms giant WPP is planning to bring together its agencies in eleven locations in Madrid, Spain, into the former Telefónica headquarters in the Chamberí neighbourhood of the city. The move brings... Continue reading
Posted Aug 20, 2015 at I-COM Data News
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RA'ANANA, Israel, Aug. 6, 2015 /PRNewswire/ -- NICE Systems (NASDAQ: NICE) today announced a new solution that will allow organizations to use Voice of the Customer (VoC) feedback, in combination with predictive analytics, to positively shape the customer journey in... Continue reading
Posted Aug 20, 2015 at I-COM Data News
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August 7 2015 - Posted at MrWeb News Online: WPP-owned media agency Mindshare APAC has launched a regional team called FAST, to provide services to brands looking to make sense of their marcoms data. Mindshare has gathered digital specialists from... Continue reading
Posted Aug 19, 2015 at I-COM Data News
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NEW YORK, NY (PRWEB) AUGUST 06, 2015 - Unmetric, the only social media intelligence platform focused on brands, today launched Sense, a mobile app that allows marketers to monitor all of their competitors in real time through a single live... Continue reading
Posted Aug 19, 2015 at I-COM Data News
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August 6 2015 - Posted at MrWeb News Online: In the US, social media listening and reporting specialist NUVI has released a product called 'Audiences', tapping and analysing Facebook's complete stream of anonymous and aggregated topic data. The firm is... Continue reading
Posted Aug 19, 2015 at I-COM Data News
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BERLIN / BANGALORE (PRWEB) AUGUST 04, 2015 - zeotap, a technology company that helps telecom operators activate and monetize their data assets, today announced Series A funding of US $6.4 million from Capnamic Ventures, Iris Capital, prominent angels and existing... Continue reading
Posted Aug 19, 2015 at I-COM Data News