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Andreas Cohen
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July 9, 2014 - T.L. Stanley writes for AdWeek: Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for the... Continue reading
Posted 6 hours ago at I-COM worldmeasurementnews
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July 8, 2014 - Sherrill Mane [pictured], SVP, Research, Analytics, and Measurement, for the IAB (Interactive Advertising Bureau), writes for MediaPost: We’ve reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council’s (MRC)... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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July 9 2014 - Posted at MrWeb News Online: San Francisco-based app analytics platform provider Keen IO has raised $11.3m in a Series A round of funding, which it will use to establish a marketing budget, move into its own... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Redwood City, CA – July 8, 2014 – Attensity (@Attensity), the leading provider of corporate insight solutions based on proprietary data contextualization, today announced the issuance of US Patent No. 8,645,395 on unstructured data sentiment analysis. This patent was awarded... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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July 15, 2014 - NEW YORK - Simulmedia, an audience-targeted television advertising company, today announced that Mainak Mazumdar [pictured] has joined the company in the newly-created position of Chief Science Officer. He will be based in Simulmedia’s New York headquarters... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Wednesday 16th July 2014: comScore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia's short list for its digital audience measurement tender process which is currently underway. The companies will now present to a specialist technical review... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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July 10th, 2014, London – MetrixLab, a global provider of consumer insights and marketing analytics, announced today that it has expanded its United Kingdom team with the appointment of Angela Morgans [pictured] to the position of Managing Director UK. Angela... Continue reading
Posted Jul 15, 2014 at I-COM worldmeasurementnews
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July 9, 2014 - Jack Loechner, Research editor and writer of Research Brief Center for Media Research, writes for Mediapost: According to a 2014 Millward Brown Digital Study, current digital advertising spending trends show that digital marketers fairly evenly allocate... Continue reading
Posted Jul 15, 2014 at I-COM worldmeasurementnews
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July 4 2014 - Posted at MrWeb News Online: Text analytics company Luminoso has secured $6.5m in a Series A round of funding, which it will use for further development of cloud-based technology analysing large volumes of unstructured online text.... Continue reading
Posted Jul 14, 2014 at I-COM worldmeasurementnews
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London, UK 9 July 2014 – Hall & Partners, the leading brand and communications research boutique, today announced it has opened an office in Tokyo, Japan with Buntari Martosudirjo (Tari) [pictured, left] joining the team based there. Vanella Jackson [pictured,... Continue reading
Posted Jul 14, 2014 at I-COM worldmeasurementnews
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July 11, 2014 - Posted at mediavest.ie: Kantar Media Ireland has unveiled a new social media intelligence solution to the Irish market. According to the company, Kantar Media Fisheye will provide timely, actionable social media monitoring and analytics to communications,... Continue reading
Posted Jul 13, 2014 at I-COM worldmeasurementnews
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July 7, 2014 - Jack Loechner [pictured], Research editor and writer of Research Brief Center for Media Research, writes for Mediapost: According to the MarketingCharts staff, in a timely analysis, marketers tend to focus a lot of energy on Millennials,... Continue reading
Posted Jul 13, 2014 at I-COM worldmeasurementnews
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July 4 2014 - Posted at MrWeb News Online: In South Africa, media monitoring specialist Tonya Khoury is launching a company called ROi Africa, offering technology for big content management and measurement, along with cross-media trend spotting. Tonya Khoury [pictured],... Continue reading
Posted Jul 11, 2014 at I-COM worldmeasurementnews
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July 4 2014 - Posted at MrWeb News Online: Decision science and data analytics firm Mu Sigma has acquired Singapore-based social media analytics firm Webfluenz for an undisclosed sum. Founded in 2010 by Bharani Setlur [pictured, left] and Harish Madabushi... Continue reading
Posted Jul 11, 2014 at I-COM worldmeasurementnews
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July 9, 2014 - SKO APPOINTS KANTAR MEDIA AND TNS-NIPO AS SUPPLIERS OF INTEGRATED CROSS PLATFORM RATINGS All parties have signed a contract for the period between 2014-2017. The Online Ratings for Programme Content and Video Campaigns will be delivered... Continue reading
Posted Jul 10, 2014 at I-COM worldmeasurementnews
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July 10, 2014 - SHANGHAI - Jenny Chan, Greater China reporter at Campaign Asia-Pacific, writes: Starcom MediaVest Group (SMG) China and Tencent have formed a strategic deal that will see the two companies working together on data-analysis and prioritised ad... Continue reading
Posted Jul 10, 2014 at I-COM worldmeasurementnews
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July 3 2014 - Posted at MrWeb News Online: Twitter is to acquire New York-based mobile ad retargeting and re-engagement advertising specialist TapCommerce, in a deal reported to be worth around $100m. Founded in 2012 by three alumni of NYU’s... Continue reading
Posted Jul 10, 2014 at I-COM worldmeasurementnews
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July 1st, 2014 - Bill Michels, SVP Product and Partnerships at Factual, writes: We are excited to announce our partnership with Adelphic, the leading mobile-first demand-side platform for agencies and brands. Adelphic has integrated our Geopulse Audience and Geopulse Proximity... Continue reading
Posted Jul 10, 2014 at I-COM worldmeasurementnews
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Jul 3, 2014 - Tyler Loechner, Reporter at MediaPost writes: Ad management firm Sizmek has partnered with comScore and Nielsen for audience measurement data. The data will be available, on a subscription basis, on a new analytics platform within Sizmek's... Continue reading
Posted Jul 9, 2014 at I-COM worldmeasurementnews
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July 7 2014 - Posted at MrWeb News Online: Chinese microblogging service Weibo has announced a partnership with Kantar-backed TV and radio audience measurement firm CSM Media Research, to develop a system for evaluating the impact of social media on... Continue reading
Posted Jul 9, 2014 at I-COM worldmeasurementnews
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IAB South Africa (formerly known as the DMMA) awards Effective Measure with online audience measurement tender South Africa 7 July, 2014 – The Interactive Advertising Bureau (IAB) of South Africa formerly known as the DMMA, has selected Effective Measure as... Continue reading
Posted Jul 8, 2014 at I-COM worldmeasurementnews
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More than 500 sites impacting over 1% of all video ads NEW YORK – June 30, 2014 – DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving... Continue reading
Posted Jul 8, 2014 at I-COM worldmeasurementnews
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Deal expands company’s video advertising offerings to include YouTube ads KANSAS CITY, Mo. and NEW YORK —July 1, 2014— Adknowledge is again demonstrating its bullish outlook on digital video advertising with today’s purchase of TriVu Media, which specializes in targeted... Continue reading
Posted Jul 8, 2014 at I-COM worldmeasurementnews
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Sydney, July 1, 2014: Ogilvy Public Relations Australia, part of STW Group, has launched its proprietary measurement system, Impact4, which offers its clients and organisations over 70 different tools and techniques to measure public relations and communication campaigns. It combines... Continue reading
Posted Jul 8, 2014 at I-COM worldmeasurementnews
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ITWP, Toluna Parent Company, Expands Footprint within Digital Market Research Industry Nielsen and ITWP Enter into Strategic Global Agreement London, UK, 2 July, 2014: ITWP Acquisitions Limited, the parent company of Toluna, a leading digital market research and technology company,... Continue reading
Posted Jul 7, 2014 at I-COM worldmeasurementnews