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Andreas Cohen
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NEW YORK, NY (December 16, 2014) — The Interactive Advertising Bureau (IAB) today released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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December 9, 2014 - Posted at the "Data-Driven Thinking" at Adexchanger.com: Today’s column is by Megan Pagliuca [pictured], vice president and general manager for digital media at Merkle Inc.: The marketers that are truly taking digital media in-house are few... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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December 12 2014 - Posted at MrWeb News Online: Competitive intelligence platform TrackMaven has closed a $14m Series B round of financing. Funds will be used for product development, sales, marketing and recruitment. VC firm New Enterprise Associates (NEA) led... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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New York — Dec. 10, 2014 — Nielsen, a global provider of information and insights into what consumers watch and buy, and Moat, a leading MRC-accredited brand intelligence and analytics company, today announced a deal that will bring together Nielsen... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Nashua, N.H., – December 9, 2014 – DataGravity, creator of the first data-aware storage platform, today announced that it has raised $50 million in a series C investment round led by Silicon Valley venture capital firm Accel Partners. Previous investors... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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8 December 2014 - Leading developer of mobile market research technologies, RealityMine, is set to triple its turnover over the next 12 months, after securing a further £1.6m of investment. Its market-leading SaaS (Software as a Service) platform enables market... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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December 8, 2014 - Posted at MrWeb News Online: Maktoob Research founder Tamara Deprez [pictured, left] and marketer Maha Ahmad [pictured, right] have set up a full service marcoms agency called The360mix in Dubai. Deprez began her career at TNS... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Moscow and Amsterdam, December 9, 2014. Yandex (NASDAQ: YNDX), one of the largest European internet companies and the leading search provider in Russia, today announced it is embarking on a new B2B venture developing custom-made big data solutions for businesses... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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WILTON, CT, December 8, 2014: Leading online research and survey technology provider, Toluna, today announced the launch of PanelPortalLight, its short-term branded panel product. “PanelPortal powers more than 200 branded community panels worldwide. We’ve found that many companies understand the... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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HONG KONG, December 3, 2014 – now TV, Hong Kong's largest pay TV provider, CSM Media Research ("CSM"), China's leading TV and radio audience measurement company, and Kantar Media ("Kantar Media"), a world leader in television audience measurement, have jointly... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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12/02 2014 San Francisco, CA — Cognitive Networks, the market-leading provider of Automatic Content Recognition (ACR) for Smart TVs, today announced the completion of a $14.5 million Series B financing round. The funds will support continued expansion of Cognitive’s proprietary... Continue reading
Posted Dec 10, 2014 at I-COM worldmeasurementnews
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San Antonio, TX (PRWEB) December 03, 2014 - Today Promoter.io is launching a new platform that completely automates the delivery, calculation and feedback loop of the industry standard metric for customer loyalty known as the Net Promoter Score® in an... Continue reading
Posted Dec 10, 2014 at I-COM worldmeasurementnews
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December 2014 - Posted at idio blog: Today, we are pleased to announce that idio has raised $6.2m in Series A funding, led by existing investors Notion Capital with participation from Juno Capital, Quayle Munro, Hansa Capital and several leading... Continue reading
Posted Dec 10, 2014 at I-COM worldmeasurementnews
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NEW YORK, NY – December 2, 2014 – Email data analytics company Return Path announced today that it has secured a $35 million investment led by leading private equity firm Vista Equity Partners. The funding will support a significant expansion... Continue reading
Posted Dec 8, 2014 at I-COM worldmeasurementnews
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December 5 2014 - Posted at MrWeb News Online: Kantar Media has launched its Twitter TV Ratings service in Spain. The move follows the UK launch of the tool in October and the acquisition of Barcelona-based TV and social media... Continue reading
Posted Dec 8, 2014 at I-COM worldmeasurementnews
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Digital audience measurement has a long way to go in South Africa, says Byron John. 5 December 2014 - Byron John, Insights and Innovations Director at Habari Media, writes for The Media Online: Over the last few months I’ve been... Continue reading
Posted Dec 8, 2014 at I-COM worldmeasurementnews
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04 DEC 2014 - Dentsu Aegis Network today announces the acquisition of Tempero, a UK-based social media management agency. Tempero’s business will transition into operating as the European arm of ICUC - Dentsu Aegis Network’s social media moderation and management... Continue reading
Posted Dec 5, 2014 at I-COM worldmeasurementnews
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DECEMBER 03, 2014 - With a focus on growing their creative and brand content capabilities, POSSIBLE adds digital agency Swift to their expanding global presence. Swift brings an impressive roster of clients, including Starbucks, Nestle and HTC to POSSIBLE’s already... Continue reading
Posted Dec 4, 2014 at I-COM worldmeasurementnews
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December 2, 2014 - New York - Initiative is excited to announce a series of senior management changes that will strengthen the agency’s leadership across the globe and in the United States. Effective immediately, Bret Leece [pictured, left] has been... Continue reading
Posted Dec 4, 2014 at I-COM worldmeasurementnews
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LONDON, Dec. 2, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced it is building on its long-term relationship with WPP, the world's largest communications services group. The agreement will enable WPP to innovate new digital services that will be run... Continue reading
Posted Dec 4, 2014 at I-COM worldmeasurementnews
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NEW YORK, Dec. 2, 2014 /PRNewswire/ -- MediaMath, creator of the TerminalOne Marketing Operating System™ (T1), today released a new T1 app, which enables access to Nielsen's Online Campaign Ratings data on campaign performance and the ability for marketers to... Continue reading
Posted Dec 3, 2014 at I-COM worldmeasurementnews
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November 27 2014 - Posted at MrWeb News Online: US discount retailer Target Corp. has acquired Pittsburgh-based Powered Analytics, which uses mobile technology, location data and machine learning to integrate retailers' apps with their in-store shopping experience. Terms of the... Continue reading
Posted Nov 28, 2014 at I-COM worldmeasurementnews
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November 27, 2014 - Posted at MrWeb News Online: Twitter has begun tracking app installation by iOS and Android device users, with the stated aim of building 'a more tailored experience' for its users. The firm insists that it is... Continue reading
Posted Nov 28, 2014 at I-COM worldmeasurementnews
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NEW YORK, NY — NOVEMBER 25, 2014 — eXelate, the leading independent data platform, today announced that iCompli, a service of BPA Worldwide (www.bpaww.com), an independent, global auditing organization supported by 2,700 advertiser and agency members, has certified its online... Continue reading
Posted Nov 27, 2014 at I-COM worldmeasurementnews
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Nov. 26, 2014 - Tyler Loechner, Reporter at MediaPost writes: Drawbridge, a cross-device ad-targeting firm, this week announced its expansion in Europe with partnerships with MediaCom, Starcom Mediavest, Amnet and Somo. The company is also expanding its London-based team, per... Continue reading
Posted Nov 27, 2014 at I-COM worldmeasurementnews