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Andreas Cohen
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Atlanta, Georgia (PRWEB) October 21, 2014 - Decooda, the leader in multi-channel consumer analysis, today announced integration with Bazaarvoice to allow enterprises to more easily incorporate organic user ratings and reviews into their consumer insights and social engagement processes. By... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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SAN JOSE, Calif. and NEW YORK, N.Y. – Oct. 21, 2014 – Adobe (Nasdaq: ADBE) and Nielsen (NYSE: NLSN) today announced a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Arvind Sethumadhavan [pictured], Chief Innovation Officer for Dentsu Aegis Network in Singapore, is joining the I-COM Data Venture Challenge Board. Arvind leads the innovation agenda for Dentsu Aegis Network across APAC. He is responsible... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Christian Kugel [pictured], VP, Consumer Analytics & Research at AOL in the US, is joining the I-COM Data Creativity Awards Board. Christian oversees the market research and sales research teams at AOL and is... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Caroline Worboys [pictured], WUNDERMAN, SVP Customer Intelligence based in New York, is joining the I-COM Global Board. Caroline is currently working in New York leading the Wunderman and KBM Group Customer Intelligence teams globally.... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Josh Chasin [pictured], Chief Research Officer at comScore in the US, is joining the I-COM Data Creativity Awards Jury. Prior to comScore, Josh owned and operated a media research consultancy, Warp Speed Marketing, whose... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Amit Phansalkar [pictured], Chief Data Officer at MassMutual Financial in the US, is joining the I-COM Data Venture Challenge Jury. Amit Phansalkar leads data science, data strategy and vision for MassMutual Financial. He heads... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Redwood City, CA (October 28, 2014) — PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of PubMatic Analytics, a first and now best in class solution that allows publishers and media buyers to make informed... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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RESTON, Va. and EMERYVILLE, Calif., Oct. 20, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials® (vCE™) for digital video campaigns... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Seattle, WA, October 16, 2014 - Placed and Adelphic today announced a partnership where Placed Targeting is now available through Adelphic’s demand side platform. Placed Targeting enables advertisers to reach audiences with location based look-a-likes, expanding beyond basic point-of-interest targeting.... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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October 23 2014 - Posted at MrWeb News Online: Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption. The interactive tool, which was launched in 2010 in partnership with... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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October 23, 2014 - Sean Hargrave, Freelance writer and London Editor at Mediapost, writes: Sir Martin Sorrell [pictured] is worth listening to -- always. It's not by accident that he runs WPP, and so when he says something you instinctively... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Eran Sion [pictured], EMEA Director of eCommerce at Kimberly Clark International based in Israel, is joining the I-COM Data Venture Challenge Board. In his capacity, Eran provides expertise and capabilities to the regional teams... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Oct 28, 2014 - Posted at Campaign Asia-Pacific: Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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Partnerships with supply platforms, including TripleLift, DistroScale, and AdsNative, enable real-time bidding and ad buying at scale on a pioneering Demand-side Platform for Native Advertising October 14, 2014 - BOSTON – To meet the needs of marketers who seek to... Continue reading
Posted 3 days ago at I-COM worldmeasurementnews
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October 20 2014 - Posted at MrWeb News Online: Retail data pioneer dunnhumby has launched BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of the firm’s Shopper... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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October 16 2014 - Posted at MrWeb News Online: Facebook has announced the launch of a new division, Facebook IQ, which will probe consumer behaviour and motivation to support the social network’s own product development strategy and the campaigns of... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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SAN FRANCISCO–DREAMFORCE 2014–Oct. 13, 2014 – Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM, today announced Wave, the Salesforce Analytics Cloud. Wave is the first cloud analytics platform designed for every business user, making it easier than... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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RESTON, Va., Oct. 6, 2014 /PRNewswire/ -- ­Zoomdata, developers of the world's fastest big data exploration, visualization and analytics platform, today announced the closing of a $17 million Series B funding round led by Accel Partners. Investors NEA, Columbus Nova... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Irvine, Calif., October 06, 2014 – Alteryx, Inc., the leader in data blending and advanced analytics, today announced a $60 Million investment led by Insight Venture Partners with participation from existing investors, SAP Ventures and Toba Capital. This new investment... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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October 17, 2014 – MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies. According to a statement, the UK-based Upcast Social is a marketing platform partner with... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Oct 16, 2014 - Strengthening its ability to drive media performance aligned with its retail and brand building capabilities, digital and technology agency Razorfish has named Crystal Chan [pictured] as its new Vice President of Media for APAC. She will... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Eindhoven, 16 October 2014 – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, has reached agreement to transfer its audio watermarking unit to Kantar Media, a world leader in audience measurement. This transaction, which... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK. 15/10/2014 - Posted at ipa.co.uk: Recipients* of... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews
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October 14, 2014 - Anto Chittilappilly [pictured], President, Founder and CTO at Visual IQ, writes for mediapost: It used to be that mobile activity was limited to just three devices: laptops, smartphones and tablets. The ease and convenience of connectivity... Continue reading
Posted 4 days ago at I-COM worldmeasurementnews