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Andreas Cohen
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Enterprise Advertising Management System Is First of Its Kind in Rapidly Growing Brazilian Market NEW YORK, NY--(Marketwired - Jul 16, 2014) - With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Leads Sales Strategy, Operations and Deal Development LITTLE ROCK, Ark., July 15, 2014 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today appointed Kerry Hatch [pictured] as Chief Operating Officer, Global Client Services, further strengthening its executive... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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July 15, 2014 - Lisa Lacy, Senior Staff Writer, writes for ClickZ: A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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Cloud-Based Integrated Marketing Platform Leader Expands Presence and Partner Ecosystem to Help Retailers Drive Sales through Capillary Intelligent Customer Engagement™ Suite July 17, 2014 — Capillary Technologies, the market leader in cloud-based retail customer engagement management, today announced that it... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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TOKYO, July 17, 2014 – Rakuten, Inc. today announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (“AIP”), a Tokyo-based leading online market research fieldwork agency in... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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07/17/2014 - E. Craig Stacey, PhD, [pictured], founding partner of Marketing Productivity Group, writes: Marketing mix modeling (MMM) has become the industry standard for measuring marketing’s return on investment. MMM spread from its early application in the consumer packaged goods... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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JULY 15, 2014 CUPERTINO, Calif. — Technology Reporters, Brian X. Chen and Steve Lohr, write for The New York Times: Apple is moving up to business class. And its seatmate will be IBM. In a deal that could deepen Apple’s... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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Series D Closing Brings Total Investment in Social Intelligence Company to $51.8 Million MOUNTAIN VIEW, CA. – July 15, 2014 – NetBase, the Social Analytics Company, today announced that it has completed a new round of expansion funding of $15.2... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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July 15, 2014 - Los Angeles, CALIFORNIA – Today, Instant.ly™, the world’s first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Instant.ly Concept Test™. Designed to provide consumer packaged goods (CPG) brands and... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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14th July 2014 - BARB today announced plans to work with Ipsos MORI on trials of the Mediacell Tablet Peoplemeter. This will be the first substantial test of an innovative meter design and is part of a fresh BARB investigation... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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July 11, 2014 - The BBC has today announced the appointment of Nick North [pictured] as Director of Audiences. Nick is currently Head of Innovation and Global Lead for Media & Entertainment at GfK. He will take responsibility for leading... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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July 15, 2014 - Christopher Hansen [pictured], president of Netmining, writes for MediaPost: Now that advertising is driven by “big data,” marketers are well aware that certain targeting segments can make a positive impact on their campaigns. In ad tech,... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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10 Jul 2014 | Lara O'Reilly, senior news reporter at Marketing Week, writes: The UK national newspaper industry is rallying together to search for a more comprehensive system to measure audiences across print, laptops, tablets and mobile - a move... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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July 10 2014 - Posted at MrWeb News Online: US-based social media analysis specialist Wayin has raised another $13.1m in investment funding, which it will use to expand its reach to TV networks, brands, agencies and publishers around the globe,... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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ARMONK, N. Y. and BEIJING, CHINA - 08 Jul 2014: IBM (NYSE: IBM) today announced it has embarked on a major collaboration with China’s education ecosystem – as a result of the Memorandum of Understanding that IBM signed with the... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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How Leading Companies Search for Their Next Big Thing Michael Brigl [pictured], Alexander Roos, Florian Schmieg, and Drake Watten writes for bcg.perspectives: Most corporate-executive suites are packed with all manner of state-of-the-art technology. But one low-tech instrument is in demand... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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July 9, 2014 - T.L. Stanley writes for AdWeek: Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for the... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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July 8, 2014 - Sherrill Mane [pictured], SVP, Research, Analytics, and Measurement, for the IAB (Interactive Advertising Bureau), writes for MediaPost: We’ve reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council’s (MRC)... Continue reading
Posted Jul 22, 2014 at I-COM worldmeasurementnews
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July 9 2014 - Posted at MrWeb News Online: San Francisco-based app analytics platform provider Keen IO has raised $11.3m in a Series A round of funding, which it will use to establish a marketing budget, move into its own... Continue reading
Posted Jul 22, 2014 at I-COM worldmeasurementnews
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Redwood City, CA – July 8, 2014 – Attensity (@Attensity), the leading provider of corporate insight solutions based on proprietary data contextualization, today announced the issuance of US Patent No. 8,645,395 on unstructured data sentiment analysis. This patent was awarded... Continue reading
Posted Jul 21, 2014 at I-COM worldmeasurementnews
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July 15, 2014 - NEW YORK - Simulmedia, an audience-targeted television advertising company, today announced that Mainak Mazumdar [pictured] has joined the company in the newly-created position of Chief Science Officer. He will be based in Simulmedia’s New York headquarters... Continue reading
Posted Jul 21, 2014 at I-COM worldmeasurementnews
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Wednesday 16th July 2014: comScore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia's short list for its digital audience measurement tender process which is currently underway. The companies will now present to a specialist technical review... Continue reading
Posted Jul 21, 2014 at I-COM worldmeasurementnews
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July 10th, 2014, London – MetrixLab, a global provider of consumer insights and marketing analytics, announced today that it has expanded its United Kingdom team with the appointment of Angela Morgans [pictured] to the position of Managing Director UK. Angela... Continue reading
Posted Jul 15, 2014 at I-COM worldmeasurementnews
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July 9, 2014 - Jack Loechner, Research editor and writer of Research Brief Center for Media Research, writes for Mediapost: According to a 2014 Millward Brown Digital Study, current digital advertising spending trends show that digital marketers fairly evenly allocate... Continue reading
Posted Jul 15, 2014 at I-COM worldmeasurementnews
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July 4 2014 - Posted at MrWeb News Online: Text analytics company Luminoso has secured $6.5m in a Series A round of funding, which it will use for further development of cloud-based technology analysing large volumes of unstructured online text.... Continue reading
Posted Jul 14, 2014 at I-COM worldmeasurementnews