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Andreas Cohen
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Nov 21, 2014 - MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a first-of-its kind integration with Apple’s iAd platform to offer marketers the ability to run ad campaigns within more than 250,000 apps... Continue reading
Posted 8 hours ago at I-COM worldmeasurementnews
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November 21 2014 - Posted at MrWeb News Online: Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on... Continue reading
Posted 8 hours ago at I-COM worldmeasurementnews
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Columbia, MD Nov 18, 2014 - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it has acquired San Francisco-based 500friends (www.500friends.com/), a complete cloud-based omnichannel loyalty solution provider. The... Continue reading
Posted 8 hours ago at I-COM worldmeasurementnews
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CAMBRIDGE, MA – November 17, 2014 - InsightSquared, a provider of next generation business intelligence (BI) software as a service (SaaS), today announced the close of $13.5 million in Series C financing. Existing investors, Atlas Venture, Draper Fisher Jurvetson, and... Continue reading
Posted 8 hours ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Frederic Joseph [pictured], CEO of Performics EMEA, based in UK, is joining the I-COM Data Creativity Awards Jury. Frederic Joseph is the CEO of Performics EMEA, where he is responsible for overseeing the strategic... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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I-COM is pleased to announce that Ken Demma [pictured], VP, Insight-Driven Marketing at SAP in the US, is joining the I-COM Data Creativity Awards Jury. Ken Demma has been a Marketing leader for over 25 years, exploring and mining the... Continue reading
Posted yesterday at I-COM worldmeasurementnews
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The 3rd edition of the I-COM Data Venture Challenge will showcase top startups from around the world which leverage value from Marketing Data & Measurement as a major selling point of their product(s) or services. Success in a Data world... Continue reading
Posted 2 days ago at I-COM worldmeasurementnews
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November 17 2014 - Posted at MrWeb News Online: In the US, digital marketing and consumer data specialist Lytics has raised $7m in a Series A round of funding which it will use for product development, recruitment and expansion. The... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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New York, NY – November 12, 2014 – Interpublic Group (NYSE: IPG) and Millennial Media (NYSE: MM) announced today that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their clients will... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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Marketers can quickly access accurate and powerful attribution via a media-neutral source LONDON, 20th November 2014 - Sizmek (NASDAQ: SZMK), the open ad management company for advertisers, agencies and publishers worldwide, today announced the availability of seamlessly integrated advanced attribution... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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November 19 2014 - Posted at MrWeb News Online: In the UK, the ABC (Audit Bureau of Circulations) has announced that comScore, DoubleVerify, Integral Ad Science and Moat are the first four firms to receive its new viewability certification; and... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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November 13 2014 - Posted at MrWeb News Online: Oslo-based Schibsted Media Group has hired former Google and Twitter exec Adam Kinney [pictured] as Head of Data Science, tasked with creating insights and data-driven products for the group's companies and... Continue reading
Posted 5 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Alvin Foo [pictured], Head of Mobile for Omnicom Media Group in China, is joining the I-COM Data Creativity Awards Board. A Mobile Internet Executive with over 20 years of work experience in the wireless... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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I-COM is pleased to announce that Yew Leong Lee [pictured], Director, Content & Connections at XM Asia Pacific in Singapore, is joining the I-COM Data Creativity Awards Board. With 14 years of media experience under his belt, Yew Leong was... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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SUNNYVALE and SAN FRANCISCO Calif. – November 11, 2014 – Yahoo! Inc. (NASDAQ: YHOO) and BrightRoll, Inc. today announced a definitive agreement for Yahoo to acquire BrightRoll, a leading programmatic video advertising platform. The transaction will combine Yahoo’s premium desktop... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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New York, November 10, 2014—Videology— one of the world’s largest video advertising technology platforms—today announced an integration with LiveRamp—the leading data onboarder enabling brands to connect their customer databases into every marketing application—that will extend its cross-screen planning and buying... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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New York, NY – November 13, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it is entering the Japanese market, providing brand safety measurements through... Continue reading
Posted 6 days ago at I-COM worldmeasurementnews
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NEW YORK, Nov. 10, 2014 /PRNewswire/ -- MediaMath, developers of the TerminalOne Marketing Operating System™, today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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RESTON, Va. and COLUMBIA, Md., Nov. 4, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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LONDON, UK (November 12, 2014) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced record EMEA growth in the third quarter of 2014, the opening of new EMEA headquarters, and new additions to the... Continue reading
Posted 7 days ago at I-COM worldmeasurementnews
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LONDON, UK, November 12, 2014 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its... Continue reading
Posted Nov 17, 2014 at I-COM worldmeasurementnews
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Partnership with Adform Brings Key Tagging and Campaign Validation Capabilities to Digital Campaign Management in Europe Stockholm, Sweden, November 11, 2014 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform,... Continue reading
Posted Nov 17, 2014 at I-COM worldmeasurementnews
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November 6, 2014 - Jack Marshall, reporter for The Wall Street Journal, writes: The online ad industry has an ongoing fraud issue. Marketers are wasting money buying ad space that real consumers never actually see, and nobody’s sure how big... Continue reading
Posted Nov 17, 2014 at I-COM worldmeasurementnews
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I-COM is pleased to announce that Amit Phansalkar [pictured], Chief Data Officer at MassMutual Financial in the US, is joining the I-COM Data Science Challenge Board. Amit leads data science, data strategy and vision for MassMutual Financial. He heads the... Continue reading
Posted Nov 17, 2014 at I-COM worldmeasurementnews
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I-COM is pleased to announce that Rebeca Benarroch [pictured], CIO for ZenithOptimedia in Spain, is joining the I-COM Data Science Board. Rebeca is the CIO of ZenithOptimedia in Spain, and the General Manager for Ninah in Spain. ZenithOptimedia is one... Continue reading
Posted Nov 17, 2014 at I-COM worldmeasurementnews