Thanks, Ruth. It will take a while, but we'll get there!

Hi Isaiha, It's Anne from New Jersey. A friend from Iowa sent me the link to your post. So there it is, an illustration of the power and good that can come of social media. I might not have stumbled upon your post on my own - and most likely never would in the non-virtual world. We have these experiences every day, meeting, sharing, learning and building relationships all over the world through social media. To continue with your metaphor, I guess if Columbus was't a curious guy, didn't have the stick-to-it-iveness required to convince the older generation (i.e., the folks with the funding) that it would be worthwhle giving it a shot, or the willingness to experiment, he might never have left home. There certainly are a lot of challenges that come along with social media - transparency, openess, willingness to take a risk that someone will disagree with you, security and so forth. We work with organizations to help them create a Web 2.0-Friendly Culture, kind of like the one you describe in your post. I agree with you; the tide has shifted but not everyone has decided to get in the water. Anne from NJ (www.leadersintheknow.info)

Thanks for adding your thoughts, John! Anne

Great piece, Sheryl! Thanks for the link - Anne

Glad you find it useful, Chris. I hope others will find time to check it out as well. If you have any experiences with the tool, I hope you'll share them! Best, Anne

Art: Caught your webinar last week. Great job! I hope those who missed it will check it out at www.pragmaticmarketing.com//TunedInLeadership. As financial services top execs continue their free-fall, we see a great example of the road an Extreme "Revenue Drives All" Leader can take -- it can be a great ride, but you can easily end up in a ditch. Just another reason to be a TunedIn Leader. Like you, I think TunedIn is a neat book: straight-forward, great examples and a quick read. Best, Anne

BusinessWeek tech writer Stephen Wildstrom's post concludes with what should be a candidate for a TunedIn Quote of the Day: "If Microsoft has a product that its customers want to buy, it ought to stop arguing with them and sell it. All this cram-down of Vista is accomplishing is to annoy everyone: consumers, corporate buyers, and computer makers." http://www.businessweek.com/the_thread/techbeat/archives/2008/06/a_little_more_l.html is the link to his blog post.

You're a wiz at managing your time, Phil - and I'm particularly impressed you made the time to go to your daughter's gymnastics meet! Quite coincidentally, I posted a blog entry recently called, The Power of Persuasion: Don't Waste My Time at http://www.leadersintheknow.info. Turns out being Tuned In can be very powerful in lots of ways.

Great post, Art. Just the term "values" feels so over-used in corporate-speak, yet who wants to do business with a company that doesn't have any? Paul's comment reminded me of Jake Mascotte, the former CEO of Continental Insurance. He preferred the "platinum rule": treat others not as we would like to be treated, but rather as they would like to be treated. http://leadersintheknow.info

Very thoughtfully done, and a great contribution to the field. It will be very interesting to watch these stats shift over time. Raises lots of neat questions for further inquiry down the line. Bravo! Anne