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Armand Parra
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SMS? QR Code? App? Mobile Site? What Do I Do?
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As marketers see the proliferation of mobile behaviors and devices, the natural reponse seemingly is to start integrating mobile into everything possible. Every campaign, promotion, tool, etc. Unfortunately, everyone isn't always asking the questions... "Is mobile right for this?" or... Continue reading
Posted Feb 25, 2013 at Shopper Culture
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PYOP - Print Your Own Prize
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I was reading an article on Mashable today discussing 3D printing, which has been gaining more and more recognition for potential mass marketability recently. The article explained how the technology allows you to turn your childrens' drawings into three dimensional... Continue reading
Posted Jan 23, 2013 at Shopper Culture
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Back-to-School Follow Up: Younger Parents Sought Quality and Experience While Shopping
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As we saw in the 2012 Back-to-School Issue of the Checkout, price is becoming parity across retailers and the demands of shoppers are evolving. Interestingly, we saw the age of parents driving a lot of difference in shopper preferences. While... Continue reading
Posted Nov 5, 2012 at Shopper Culture
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The Checkout: Mobile Shopping Behaviors
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Shoppers in the US have evolved significantly in the past few years in the realm of digital shopping tools. So much so, that the term "The Digital Shopper" has effectively lost meaning as about half of all shoppers in the... Continue reading
Posted Jun 4, 2012 at Shopper Culture
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New Report: Untangling the Social Web Part 4, The Value of Social Networking for Brands and Retailers
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Now that Parts 1 - 3 of Untangling the Social Web have laid the critical foundation of understanding the social landscape and its different types of users, we begin to outline the value of brand engagement in Part 4. While... Continue reading
Posted Mar 27, 2012 at Shopper Culture
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New Report: Untangling the Social Web Part 2, Identifying the Allure of Social Networking: Traits, Behaviors and Motivators
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Social networking has surpassed email as the top online activity and it has fundamentally changed how we create community and with whom we connect. Through the social web, individuals can have direct connection to not only their family and friends... Continue reading
Posted Feb 13, 2012 at Shopper Culture
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Report: Untangling the Social Web: Insights for Users, Brands and Retailers
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Five years ago, as Thomas Friedman put it, “‘Twitter’ was a sound, the ‘cloud’ was in the sky [and] ‘4G’ was the name of a parking space.” It is apparent that the world of social networking is rapidly evolving but... Continue reading
Posted Jan 31, 2012 at Shopper Culture
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The Checkout: New Year's Resolution 2011
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Year after year, as shoppers begin to prepare for the new year, brands and retailers flood the scene with resolution-themed marketing and promotions. But how do resolutions affect shopping behavior? This issue of The Checkout explores who will make resolutions,... Continue reading
Posted Dec 29, 2011 at Shopper Culture
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The Checkout: Make Promotions Easy to Participate in for Consumers
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When asked their preference of entry mechanisms, most consumers prefer a method that is quick and easy. The top two preferred entry mechamisms were entering a code online and in-pack instant wins (Figure 4). When looking at these results in... Continue reading
Posted Nov 21, 2011 at Shopper Culture
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Integer Nordic Releases The Nordic Checkout Study
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The Nordic Checkout was conducted by Integer Nordic and Research Insight Finland in the spring of 2011. The idea was to deepen our knowledge and insight on the Nordic consumer. We wanted to find out what motivates them, what affects... Continue reading
Posted Sep 1, 2011 at Shopper Culture
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The Bravo Taco Truck
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The site of another food truck meandering through Times Square this past Cinco de Mayo may not have seemed interesting at first glance. However, this was not your typical roach coach. Roaches were definitely not the on the menu. True... Continue reading
Posted May 25, 2011 at Shopper Culture
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The New Value of Digital Couponing
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Are you wanting to increase trial of your product? Some new coupon results in from the Knowledge Networks report that digital couponing may be the way to go. According to the report, digital coupon users were 35% more likely to... Continue reading
Posted Apr 26, 2011 at Shopper Culture
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Top 10 Retailers Ranked for Best Coupons
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In the latest issue of The Checkout: Coupons Report, shoppers rank brands and retailers that have the best coupons. Last year, Bed Bath & Beyond took the no. 1 spot, with the retailer hanging its hat on the frequent distribution... Continue reading
Posted Apr 5, 2011 at Shopper Culture
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Data Transparency Can Encourage Participation and Improve Relations
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I have recently fallen in love with ever-growing trend of discount and exclusive online wine clubs. One in particular, mywinesdirect.com, recently solicited my opinions in a survey, but more importantly, in the invite email, they demonstrated how they have been... Continue reading
Posted Mar 4, 2011 at Shopper Culture
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Online Shopper Engagement: Good Deals Vs. Fostering Relationships
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When it comes to online engagement with brands, online coupons were the most used interaction by shoppers; higher even than visiting brand Web sites. Within this category, Food brands led the surveyed categories with 21 percent of shoppers saying they... Continue reading
Posted Jan 31, 2011 at Shopper Culture
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New Tech Players Lighting Up the Retail Space
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At the 2011 Consumer Electronics Show (CES), an unlikely retail player emerged. Fulton Innovation, using their eCoupled technology, showed a surprising transformation to packaged goods: eCoupled is a wireless power solution. Fulton quickly realized that their technology has infinite uses:... Continue reading
Posted Jan 25, 2011 at Shopper Culture
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Location, Location, Location...
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You may have noticed the intersection of brand, retailer and shopper is no longer limited to the store aisle. Shoppers now demand immediate gratification beyond your product offering in the form of information, entertainment, coupons and special deals from their... Continue reading
Posted Oct 26, 2010 at Shopper Culture
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Itunes "Pings" Users with Its New Social Network
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I updated my iTunes today and was finally presented with Ping as an option. For those who aren't familiar with the service is, Steve Jobs described it as a tool for "social music discovery". So, I excitedly clicked and set... Continue reading
Posted Sep 9, 2010 at Shopper Culture
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Foursquare: The New Mobile Shopper Promotional Tool Of Choice
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Who doesn't love a bargain these days? For those shopping on a budget, Ann Taylor has recently changed what it means to earn a discount by launching a Foursquare campaign for customers within the New York City area. Shoppers who... Continue reading
Posted Aug 3, 2010 at Shopper Culture
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France's Monoprix Asks, What Have Brands Done For You Lately?
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Monoprix, a French supermarket chain, recently launched a glossy in-store magazine and, with an ever expanding private label portfolio, it is interesting they have chosen to call it “Brand’s”. Perhaps even more interesting is the headline that graces the launch... Continue reading
Posted Aug 2, 2010 at Shopper Culture
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Coupons Used to Justify Brand Selection
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In general, it appears that most shoppers perceive coupons as rewards for products they typically buy as well as incentives to try new or alternative brands or products. Convenient and useful, coupon consumption is largely geared toward spending less money... Continue reading
Posted May 31, 2010 at Shopper Culture
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Walmart, Meet the Ritz-Carlton
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I was recently on vacation in Marina Del Rey, CA staying at the Ritz-Carlton. One morning while waiting at the valet for my car, I saw this amazing scene. In the picture to the left, you see a woman packing... Continue reading
Posted May 26, 2010 at Shopper Culture
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Foursquare Promotions Become Real
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We've been seeing and reading a lot recently about about Foursquare. Some feel its another social media fad with limited opportunity due to its small user base. Others feel that while small, the Foursquare community is vibrant and vocal and... Continue reading
Posted May 5, 2010 at Shopper Culture
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One-stop Shops are Tops
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When selecting stores, consumers prefer to shop at retailers that allow them to get all of their shopping done in one place. In addition to selection, everyday low pricing and the price/quality mix rounded out the top three most important... Continue reading
Posted Apr 30, 2010 at Shopper Culture
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I like the simplicity of this idea. It showcases the benefit of "hearing your bag seal". I feel like often brands get caught up in the newest hottest technology and sometimes overlooks simple tactile experiences like this. While technology certainly has a rapidly growling place in retail, I think looking to the product itself as a medium can be very powerful as well.
Toggle Commented Apr 28, 2010 on Brand Sensory Experiences at Shopper Culture
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