This is sadly a disease that rears it's ugly head everywhere. Isn't the smallest coffee at Starbucks a Tall (with Grande and something else above it)? Even the local pizza joint here has a “medium“, “large”, “jumbo” scaling system for their pizza. Which means if you want a medium-sized pizza you have to order “large”. Photography isn't much different. When I grew up my father referred to the 135 film size as “small film”. Now everyone seems to call it Full Frame!