Any type of influencing that gets someone to a point where they're doing something because they've seen it done before, and not because they're making a conscious choice, can be considered brainwashing in this respect.... In a discussion on why Heinz has such high market share for ketchup in the Pittsburgh area, one commenter posts, "It's just better ketchup. Their other products may be closer in quality to the competition, but for Ketchup nobody compares. When you go to a restaurant and they have a different kind, it feels you are eating at some cheap cafeteria." via sethgodin.typepad.com Continue reading

If someone asks you that, are you excited to tell them the answer? via sethgodin.typepad.com Everyone should know I'm working on yet another 168 Project film. If they don't, I'm not doin' something right. I do agree that if someone asks me, that's the first thing that I should say. But usually it's either, the adaptation I'm about to complete OR dealing with getting Watchmaker made, now that it's almost been optioned.... Continue reading

Does a stressful event start a cascade that ends up making even you more stressed? via sethgodin.typepad.com The bigger question here is... Why wasn't he driving himself? Continue reading

that's gotta be some sorta record for you Seth, wrong twice in one day. Ok, one 24 hour news cycle, as we don't truly know what a day is anymore... In any case, the packing peanuts are to insure the contents of the package don't break, NOT to make the bigger box lighter. If you're worried about the leftover packing peanuts, you have quite possibly at least 2 options: recycle them use edible packing peanuts I've seen both solutions work successfully. Philip Crosby wrote a seminal book (Quality is Free) in which he argued that it's cheaper to build things... Continue reading

I guess it really depends on the cost per million to counterfeit, if you're truly looking to game the system, as you suggest. Catherine Casey shared this picture (click to enlarge) of a medicine sold in Nigeria, where counterfeit drugs are a huge issue. Each packet comes with a scratch-off number. Use your cell phone and SMS the number to the company, and the company will text back whether the packet is legit. I'm sure clever counterfeiters will try to game the system, but it's not that hard to make it work. via sethgodin.typepad.com Continue reading

For those following along, I've been discovering that creating and shipping a physical product can be lumpy. via sethgodin.typepad.com It's not clear to me that Seth's got it right this time. He's implying his ultimate goal is to print enough for every customer, and no more than that. As he says, 2nd, 3rd, and above printings of a book are a good problem to have, however, there doesn't seem to be a practical model for predicting with 100% accuracy the amount needed in advance. And I don't think the print to order model is a valid alternative, either. Continue reading

The Lone Gun Manifesto is an open source document. You can reproduce it, share it, give it way and alter it anyway you wish, without my permission. For me it is a toolkit. My toolkit. A tool kit based a mixture of punk rock and graffiti culture, a toolkit that will enable me to shoot a cinema quality feature film, in under eight days, on a production budget of about $600. If you don't agree with any of the principles, feel free to write better ones. That is the reason this is labelled (vs1 beta). via filmutopia.typepad.com Impressive ideas here,... Continue reading

If you work out on a weight machine that has a limit--where you have to push the bar until it stops--you're far more likely to to hit that limit than if you had left it to your own initiative to figure out how far is far enough. via sethgodin.typepad.com I'd have to say that he hit this one out of the park, especially with his closing remark. I've always believed that people that tell me that I tweet too much are simply wrong. Furthermore, the people that tell me that haven't figured out why I tweet. This all goes back... Continue reading