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TY for sharing this advice, David, and for sure -- clarifying RE: "advances." I think there are widespread misconceptions regarding that arrangement, as well as royalties. There's much to be known about publishing a book, with many choices...
Toggle Commented Sep 6, 2011 on How to work with a book publisher at Web Ink Now
Agreed. As the majority of my career has been based on creativity, I don't view it as a commodity, either. I have always believed client-focus vs agency infrastructure is key to effective service delivery.
Having worked in major market/international advertising agencies, I set up my marketing-communications consultancy (in 1982) *intentionally* as an alternative, based on my first-hand observations. I think these 10 points are areas to review in any client-service provider relationship, especially 'billable hours.' When the 'commodity' of creativity is added into the mix, an element of complexity is introduced to the relationship.
Thanks for this insight -- you are so right! "Down time" can often be viewed (even by those of us who must attach a purpose/goal to every action throughout the day) as creative space, and a launch pad to catapult into the next step or adventure!
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Feb 17, 2010