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David Polinchock
I look for innovative ways to create compelling, authentic and relevant brand experiences
Recent Activity
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If you had a chance to attend our session during SXSW 17, you got to hear us talk about what VR was like back in the 90's, as well as some of the lessons learned from those days that we can be using today. We'll actually have a video of the full presentation available in a few weeks and I'll post it here when it's ready. You also got see to Jacki Morie give a great overview of some of the artist work that was being done back then. She's put them together in the Powerpoint that you can download... Continue reading
Posted 4 days ago at Polinchock's Ponderings
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Next week, I'm moderating a great panel with Jacki Morie, Linda Jacobson and Chris Stapleton, talking about some of the key learnings from the first boom of VR back in the 90's. I thought I'd kick off that conversation here and get things started with one of my pet peeves. I believe that one of the biggest challenges we face today with VR/AR is that people in the industry like to focus on the limitations, not the opportunities. Now, to be fair, we do that with lots of things, but in the case of VR, we're setting the story that... Continue reading
Posted Mar 6, 2017 at Polinchock's Ponderings
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Keeping my schedule packed tightly at SXSW, joining the sessions at the Retail Innovation Lounge, speaking on Innovation: Brands & The New Media Future. I'll be joined by Lori Schwartz and Tiffanie Stanard. We're speaking on Sunday at 1:45, and we'll cover a broad range of new media and how they will impact brands. They have a lot of great content and some good parties planned, so join us if you're in Austin. kwolia’s Retail Innovation Lounge event at SXSW, presented by Shopgate, is a unique event experience designed to showcase the future of retail convergence and disruption with technology,... Continue reading
Posted Mar 5, 2017 at Polinchock's Ponderings
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If you're in Austin for SXSW for just in Austin, I'm also speaking at the Converge program on the 10th and 11th of March. I'll be speaking on a panel about Converging: Immersive Experiences VR, AR, MR I'll be part of a discussion on how new technologies are impacting everyday lives. How are immersive technologies impacting how we engage with products, services and brands? And what are companies doing create content in ways that engage consumers? Come join us for a great 2 days by clicking here for ticket information! WHAT’S CONVERGE? A complimentary, two-day event taking place during SXSW... Continue reading
Posted Mar 2, 2017 at Polinchock's Ponderings
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I'll be speaking on March 15th at SXSW, talking about the lessons we learned from the first boom of VR back in the early 90's. Join Jacki Morie, Linda Jacobson, Chris Stapleton and me as we talk about what it was like in those early days and what we can learn today from our successes and failures back then. If you're at SXSW, please join us! VR IS a new medium; but we've been here before. Experts from the early days of VR will present lessons learned with their relevance to today’s more affordable and accessible VR. We’ll use our... Continue reading
Posted Mar 2, 2017 at Polinchock's Ponderings
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I was there in the early 90's and I'm heading back again. VR/AR is exploding again and companies are looking to see how they can use this technology to create compelling experiences for both their customers and employees. With over 25 years of experience in creating brand experiences and several years on both the client and agency side, I am returning to consulting to help companies better understand the emerging technology trends like VR and AR. I started with VR in 1991 and was an early pioneer in Experiential Advertising, the use of VR for advertising and I now bring... Continue reading
Posted Feb 22, 2017 at Polinchock's Ponderings
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Back from a whirlwind week in Vegas for CES 2017 and getting a chance to look a the big trends from the show. As you may know, I give tours to media execs of the show floor, helping them to better understand the tech and, more importantly, what it could mean. Given that the show is over 2 million square feet, it can be pretty overwhelming even for the hardiest of souls! I usually walk 20,000 steps/day during the show, so at least I get a lot of exercise during the week. So, what were the trends that we talked about at CES? Continue reading
Posted Jan 16, 2017 at Polinchock's Ponderings
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An old friend from my CyberEvent Group days was cleaning and found some of our old files. It was a lot of fun to reminisce about the work that we did back then. We learned a lot about what makes VR work back then and much of that learning is still applicable today. Have fun looking through a little history! Continue reading
Posted Jan 2, 2017 at Polinchock's Ponderings
I've been spending time back in the world of VR again and have been looking at what's happening today through the lens of 20+ years of VR experience. I feel like we're where we were in the mid-90's with VR. Lots of talk, media coverage and experimentation. People trying to figure out how to move beyond games or very short form content. With many of the major film festivals adding some kind of VR event, we're starting to see some interesting content being developed. Although much of what I saw at Tribeca FF was interesting, edgy and experimental, it wouldn't... Continue reading
Posted Dec 15, 2016 at Polinchock's Ponderings
As a new home-owner, there are things I needed to get to take care of the house. One was a lawnmower, which we purchased from a large retailer near our house. I decided to get an electric mower and finally found the one I was looking for after going to several of their locations. Got it, brought it home and was able to cut almost the entire lawn off the charge that was already in the battery. Put it in the charger and waited for the battery to recharge so I could finish. Never did, so I went back to... Continue reading
Posted Jul 5, 2016 at Polinchock's Ponderings
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So very proud of Sydney & William as they once again presented their Conversations with Digital Natives session for the NY Daily News during their recent Conversations event. Eric Hunter covered my role during this session and did a great job handling the many questions they received during the program. We understand that they had more questions at then even than at any other event they've presented! And Sydney & William handled it all! We're going to continue updating the content and we'll let you know when we're doing our next event. Teen ‘digital natives’ weigh in on traditional and... Continue reading
Posted Jan 18, 2016 at Polinchock's Ponderings
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I do a fair amount of shopping at Duluth Trading Company and always enjoy their products. In fact, I just got an order of their jeans today and, their Buck Naked underwear was featured in Business Insider today. But, like all companies, sometimes something goes wrong. So, a while back, I ordered some new versions of pants that I have been wearing for some time. I didn't check size or anything, they're pants I usually live in, so I know how they fit. Took them to the tailors and had them hemmed and I was all set to wear them... Continue reading
Posted Nov 19, 2015 at Polinchock's Ponderings
This post started when I saw a tweet about this article on Econsultancy on being customer centric and how important it is for companies today. I thought that article was well done, so my issue is not with their content or the position it takes. My problem is that it's 2015 and if you're just starting to ask how you can be more consumer centric, it might already be too late. I mean seriously, how can you be running a business today and think that being customer-centric is a new idea??? Back in the day when most businesses were local,... Continue reading
Posted Nov 18, 2015 at Polinchock's Ponderings
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We're very excited to be heading back to Norway next week to bring our Conversations with Digital Natives presentation to the Media Forum. They have a great line up of speakers, as well as some great evening events, so we're really excited to be invited to participate. Plus, we get to stay in both a cool resort in the mountains as well as spending the weekend in Oslo. Let me know if by chance, you'll be there too! Media Forum is an industry organization that will work purposefully and visibly to display advertising and ad media's role in wealth creation... Continue reading
Posted Oct 6, 2015 at Polinchock's Ponderings
We're still having some video issues, but here's the video for our presentation at SXSW 2015. We'll do more editing and break it down into smaller segments, but if you have an hour to spend, it'll be well worth your time! Continue reading
Posted Aug 13, 2015 at Polinchock's Ponderings
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Yes, the Panel Picker is now open for SXSW 2016 and we're getting together our proposal for Teens Talk 2, More Conversations with Digital Natives. We had a great session this year and we're looking to make 2016 even better. And we'd like your help! We want to add 2-3 people to expand the panel beyond Sydney & WIlliam, to get better geographic and demographic diversity. So if you know someone under 18 who would be a good addition to the panel, please let me know. They don't need to be tech geeks, we're looking to really understand how teens... Continue reading
Posted Jun 29, 2015 at Polinchock's Ponderings
The other night, one of our dogs got into bed with us and I watched him turn around several times before he finally laid down. Of course, this is because some several million years ago, when dogs actually lived in the wild, this was how they trampled down the ground to make a nice resting place. Now, we're pretty good to our dogs and they've always lived indoors. And I've now watched him for a couple of days and he does it every time he lies down. Even on the wood floor, where he would need to circle for a... Continue reading
Posted May 6, 2015 at Polinchock's Ponderings
As you may have heard, we are currently looking for a new Associate Director of the AdWorks Lab here in NYC. I've included all of the details below, as well as the contact information for Maria Mandel, the VP of Marketing here at AdWorks. Good luck! Company: AT&T AdWorks Position: Associate Director, Lab Reports to: Director, Lab Department: AdWorks Location: New York, NY (Relocation not available) RESPONSIBILITIES: The Associate Director, Lab will play a key role in developing AT&T’s AdWorks Lab – a storytelling showcase for innovative marketing opportunities across TV, online and mobile platforms. The individual must be both... Continue reading
Posted Apr 27, 2015 at Polinchock's Ponderings
We watch a lot of TV in our household. On-demand, Amazon Prime, Netflix, even youtube. And we watch a lot of "traditional" TV too. Yet, every day, the experience of TV just makes me crazy. Very crazy. For example, tonight I saw an ad for The Last Ship and decided I would catch up on the last few episodes before the show comes back. But, only episodes 1 - 5 are available on demand. I guess the rest are available on Hulu. Or, one of our favorite shows from earlier this year, Galavant. We can watch all of the episodes... Continue reading
Posted Apr 13, 2015 at Polinchock's Ponderings
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Virtual Reality won't merely replace TV. It will eat it alive. Arthur C Clarke in 1992 Came across another VR article from my previous blog, this one from 1995. It's interesting to see articles appearing in the ad trades once again talking about VR for advertising purposes. And while Arthur C Clarke's prediction has not come true yet, I have no doubt that VR and AR will play a more significant role on the future of entertainment that we can picture today. Back when I started in VR, I called the work I was doing Experiential Advertising™, which I defined... Continue reading
Posted Apr 8, 2015 at Polinchock's Ponderings
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What a great day we had! A full house, an attentive audience and lots of questions! We got a lot of great feedback on Twitter and through email and we've already been invited to do the presentation again this fall in Norway! Some of the key take-aways include: When it comes to content, Gen Z snacks and eats full meals. Yes, they like short form content to keep them occupied, but they also enjoy long form content as well. They just don't always have time for it, but that doesn't mean they don't want it. As Sydney said during the... Continue reading
Posted Mar 30, 2015 at Polinchock's Ponderings
As you know, Sydney and her classmate William, will be speaking at their first SXSW next month and they're pretty excited about it. They've been interviewing their friends and classmates about a variety of topics and now they want to expand the discussion to see how other Gen Z members feel about these topics. If you're under 25, could you take a few minutes to take the Teens Talk at SXSW Survey. And please feel free to share this survey with anyone else who could help! We'd really appreciate it! This is their first big speaking gig and we really... Continue reading
Posted Feb 25, 2015 at Polinchock's Ponderings
So, it looks like Radio Shack filed for bankruptcy today, which had been expected for some time now. It's a shame to see a company that's been around for so long close after almost 100 years, but they sadly brought it on themselves. The problem is that they never really staked out a good position in the marketplace, especially the last few years. Even bigger stores, think Circuit City which closed a few years back and Best Buy, which always seem to be teetering on the brink, have had a hard time in this space. But Radio Shack had a... Continue reading
Posted Feb 5, 2015 at Polinchock's Ponderings
Last week at CES, I gave tours of the show floors to a pretty wide range of brands and agencies and one of my key topics was the ripple effect of technology. And no, I don't mean the cheap wine that I may have had drink when I was in school. It's the potential effect that one piece of technology has on a greater ecosysyem. For example, let's talk about 4K TV's. Now, they look great and, if I were in the market for a new TV I might consider one. But, it's tough to get consumers to think about... Continue reading
Posted Jan 13, 2015 at Polinchock's Ponderings
Interesting play by Google to let you a small subscription fee to bypass ads on partner sites. Of course, it's a win-win for Google as I'm sure they're getting a piece of the pie no matter which way you go. I actually like the idea as it means revenue for the content creators no matter which way you go. I'm a firm believer in the fact that all things have a cost and that we need better ways to explore paying for content. Way back in the day, we did think that micro-payments like this test would be the way... Continue reading
Posted Dec 3, 2014 at Polinchock's Ponderings