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David Polinchock
I look for innovative ways to create compelling, authentic and relevant brand experiences
Recent Activity
Very excited to announce that I have been brought in, along with a partner VentureFuel, to create a unique, tech experience for Advertising Week 2017. As you may know, Advertising Week is the premiere ad industry event, with 100,000 attendees and dozens of co-located industry events over the four days. The event runs September 25th - 28th and you the location we have secured is on Times Square at 43rd Street. We are taking over a 12,000 sf space right on Times Square for this experience, creating tremendous visibility for all of our participants. We're looking for emerging tech companies,... Continue reading
Posted Aug 21, 2017 at Polinchock's Ponderings
This is a special guest post, written by my daughter, Sydney (16) As a Gen Z-er, I don’t usually think about what I’m doing or why I’m doing it. I don’t analyze my shopping pattern (there isn’t anything to analyze) or question how my friends and I will impact the economy as we get older. Since I’ve started speaking at conferences, that has started to change. This summer I went with my school on a service trip to the Blackfeet Reservation in Montana to help the Indians (yes, they told us to call them that). We spent just over a... Continue reading
Posted Aug 13, 2017 at Polinchock's Ponderings
Today my wife and I went to the local Home Depot to look for ideas for the walls in the small hallway where we keep the foster puppies. We were looking at some vinyl and porcelain options, trying to decide what would look good, but also be durable for the constant flow of puppies that come through our house, I believe 55 or so to date. We looked around ourselves and then we had some questions, so we looked for an employee in that section to help us. Unfortunately, we couldn't find anyone, so I finally flagged down someone from... Continue reading
Posted Jul 17, 2017 at Polinchock's Ponderings
Last week during the Experiential Marketing Summit, Danielle Gorman from Cramer and I presented on Using Innovation Labs to Amp Up Attendee Engagement. The discussion was not simply how do you move your Lab to the various events that you might support, but how to use the six pillars shown below to incorporate the guts of innovation, not the output. During our presentation, we explored the big trends and examples behind why brands are expanding their investments into their own labs, innovation hubs and experience center. We hope that our attendees walked away with strategies, examples, and a sense of... Continue reading
Posted May 13, 2017 at Polinchock's Ponderings
Over the years, I have developed several unique learning experiences that take place out of the traditional meeting rooms. One of my most popular sessions has been the Experience WalkAbout, using the streets and stores of the city to create learning sessions. These smaller group experiences are designed to enhance the learning opportunities by allowing participants to see how experiences are delivered in physical environments (additional modules looking at online experiences can be developed as well). During these sessions, participants use an experience report card to rate the experiences on a variety of learning areas. In the past, they have... Continue reading
Posted Apr 28, 2017 at Polinchock's Ponderings
Since hopping back into the VR/AR space, I've been having many conversations with people about what's needed to make VR/AR the success it should be. With the announcements at Facebook F8, there's a lot of enthusiasm for AR right now and there's no doubt as I say quite often, that we will live in an AR world in the near future. But I've had many conversations about why VR in particular isn't where we thought it would be and why there still isn't great content for the most part. Many friends are asking me what's holding up creating better VR... Continue reading
Posted Apr 25, 2017 at Polinchock's Ponderings
Found this video from a presentation that I gave in 2007 at PICNIC in Amsterdam. Yes, 10 years ago! It really was one of the most fun conferences I've attended and I met some really great people there. And thanks to this video, I've reconnected to both of the companies that presented with me. Of course, one of my demos didn't work right, but that's what it's like when you're on stage talking about emerging technologies! And damn I wish my hair stayed that color and that long! During the session we cover a number of things that back then... Continue reading
Posted Apr 24, 2017 at Polinchock's Ponderings
This weekend I had a chance to play with the WallaMe app during an emerging ARtists scavenger hunt in Ridgewood, NJ. I had our 2 foster puppies with me, so I was stopped about every 3' so people could pet them, so I didn't get to do as many of the sites as I would've liked to do. It's possible that they're still there and I will try to check them out later this week. Have to say that I had lots of fun playing with them and judging by the number of people I ran into also playing the... Continue reading
Posted Apr 24, 2017 at Polinchock's Ponderings
A while back I wrote about Little Brother, all of us who snap, Tweet or otherwise document life around us. I talked about what the the lack of context created by all of us little brothers can mean in the future. Currently, United is facing a storm of criticism over a story that exploded because they told some passengers they were dressed inappropriately for their flight. The world went crazy, slamming United This is the kind of story that proves my point. The initial postings had no context - people flying on employee passes have to meet dress code -... Continue reading
Posted Mar 27, 2017 at Polinchock's Ponderings
I continue to think about what VR/AR looks like in the future, especially as both become more available and cost effective. With VR systems still costing $3,000+ and AR headsets still costing close to $2,000, it will be a while before both are truly mainstream. But today we need to start laying the groundwork for how they will be used in the future and especially start to think about what the UX for AR is it becomes more mainstream. I know people like to talk about VR and AR as if they are competitive, but they will really serve two... Continue reading
Posted Mar 27, 2017 at Polinchock's Ponderings
If you had a chance to attend our session during SXSW 17, you got to hear us talk about what VR was like back in the 90's, as well as some of the lessons learned from those days that we can be using today. We'll actually have a video of the full presentation available in a few weeks and I'll post it here when it's ready. You also got see to Jacki Morie give a great overview of some of the artist work that was being done back then. She's put them together in the Powerpoint that you can download... Continue reading
Posted Mar 23, 2017 at Polinchock's Ponderings
Next week, I'm moderating a great panel with Jacki Morie, Linda Jacobson and Chris Stapleton, talking about some of the key learnings from the first boom of VR back in the 90's. I thought I'd kick off that conversation here and get things started with one of my pet peeves. I believe that one of the biggest challenges we face today with VR/AR is that people in the industry like to focus on the limitations, not the opportunities. Now, to be fair, we do that with lots of things, but in the case of VR, we're setting the story that... Continue reading
Posted Mar 6, 2017 at Polinchock's Ponderings
Keeping my schedule packed tightly at SXSW, joining the sessions at the Retail Innovation Lounge, speaking on Innovation: Brands & The New Media Future. I'll be joined by Lori Schwartz and Tiffanie Stanard. We're speaking on Sunday at 1:45, and we'll cover a broad range of new media and how they will impact brands. They have a lot of great content and some good parties planned, so join us if you're in Austin. kwolia’s Retail Innovation Lounge event at SXSW, presented by Shopgate, is a unique event experience designed to showcase the future of retail convergence and disruption with technology,... Continue reading
Posted Mar 5, 2017 at Polinchock's Ponderings
If you're in Austin for SXSW for just in Austin, I'm also speaking at the Converge program on the 10th and 11th of March. I'll be speaking on a panel about Converging: Immersive Experiences VR, AR, MR I'll be part of a discussion on how new technologies are impacting everyday lives. How are immersive technologies impacting how we engage with products, services and brands? And what are companies doing create content in ways that engage consumers? Come join us for a great 2 days by clicking here for ticket information! WHAT’S CONVERGE? A complimentary, two-day event taking place during SXSW... Continue reading
Posted Mar 2, 2017 at Polinchock's Ponderings
I'll be speaking on March 15th at SXSW, talking about the lessons we learned from the first boom of VR back in the early 90's. Join Jacki Morie, Linda Jacobson, Chris Stapleton and me as we talk about what it was like in those early days and what we can learn today from our successes and failures back then. If you're at SXSW, please join us! VR IS a new medium; but we've been here before. Experts from the early days of VR will present lessons learned with their relevance to today’s more affordable and accessible VR. We’ll use our... Continue reading
Posted Mar 2, 2017 at Polinchock's Ponderings
I was there in the early 90's and I'm heading back again. VR/AR is exploding again and companies are looking to see how they can use this technology to create compelling experiences for both their customers and employees. With over 25 years of experience in creating brand experiences and several years on both the client and agency side, I am returning to consulting to help companies better understand the emerging technology trends like VR and AR. I started with VR in 1991 and was an early pioneer in Experiential Advertising, the use of VR for advertising and I now bring... Continue reading
Posted Feb 22, 2017 at Polinchock's Ponderings
Back from a whirlwind week in Vegas for CES 2017 and getting a chance to look a the big trends from the show. As you may know, I give tours to media execs of the show floor, helping them to better understand the tech and, more importantly, what it could mean. Given that the show is over 2 million square feet, it can be pretty overwhelming even for the hardiest of souls! I usually walk 20,000 steps/day during the show, so at least I get a lot of exercise during the week. So, what were the trends that we talked about at CES? Continue reading
Posted Jan 16, 2017 at Polinchock's Ponderings
An old friend from my CyberEvent Group days was cleaning and found some of our old files. It was a lot of fun to reminisce about the work that we did back then. We learned a lot about what makes VR work back then and much of that learning is still applicable today. Have fun looking through a little history! Continue reading
Posted Jan 2, 2017 at Polinchock's Ponderings
I've been spending time back in the world of VR again and have been looking at what's happening today through the lens of 20+ years of VR experience. I feel like we're where we were in the mid-90's with VR. Lots of talk, media coverage and experimentation. People trying to figure out how to move beyond games or very short form content. With many of the major film festivals adding some kind of VR event, we're starting to see some interesting content being developed. Although much of what I saw at Tribeca FF was interesting, edgy and experimental, it wouldn't... Continue reading
Posted Dec 15, 2016 at Polinchock's Ponderings
As a new home-owner, there are things I needed to get to take care of the house. One was a lawnmower, which we purchased from a large retailer near our house. I decided to get an electric mower and finally found the one I was looking for after going to several of their locations. Got it, brought it home and was able to cut almost the entire lawn off the charge that was already in the battery. Put it in the charger and waited for the battery to recharge so I could finish. Never did, so I went back to... Continue reading
Posted Jul 5, 2016 at Polinchock's Ponderings
So very proud of Sydney & William as they once again presented their Conversations with Digital Natives session for the NY Daily News during their recent Conversations event. Eric Hunter covered my role during this session and did a great job handling the many questions they received during the program. We understand that they had more questions at then even than at any other event they've presented! And Sydney & William handled it all! We're going to continue updating the content and we'll let you know when we're doing our next event. Teen ‘digital natives’ weigh in on traditional and... Continue reading
Posted Jan 18, 2016 at Polinchock's Ponderings
I do a fair amount of shopping at Duluth Trading Company and always enjoy their products. In fact, I just got an order of their jeans today and, their Buck Naked underwear was featured in Business Insider today. But, like all companies, sometimes something goes wrong. So, a while back, I ordered some new versions of pants that I have been wearing for some time. I didn't check size or anything, they're pants I usually live in, so I know how they fit. Took them to the tailors and had them hemmed and I was all set to wear them... Continue reading
Posted Nov 19, 2015 at Polinchock's Ponderings
This post started when I saw a tweet about this article on Econsultancy on being customer centric and how important it is for companies today. I thought that article was well done, so my issue is not with their content or the position it takes. My problem is that it's 2015 and if you're just starting to ask how you can be more consumer centric, it might already be too late. I mean seriously, how can you be running a business today and think that being customer-centric is a new idea??? Back in the day when most businesses were local,... Continue reading
Posted Nov 18, 2015 at Polinchock's Ponderings
We're very excited to be heading back to Norway next week to bring our Conversations with Digital Natives presentation to the Media Forum. They have a great line up of speakers, as well as some great evening events, so we're really excited to be invited to participate. Plus, we get to stay in both a cool resort in the mountains as well as spending the weekend in Oslo. Let me know if by chance, you'll be there too! Media Forum is an industry organization that will work purposefully and visibly to display advertising and ad media's role in wealth creation... Continue reading
Posted Oct 6, 2015 at Polinchock's Ponderings
We're still having some video issues, but here's the video for our presentation at SXSW 2015. We'll do more editing and break it down into smaller segments, but if you have an hour to spend, it'll be well worth your time! Continue reading
Posted Aug 13, 2015 at Polinchock's Ponderings