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Is this a bit like the conservative forces that slowed the move from the Dark Ages to the Enlightenment? Or maybe is it like thesis meeting anti-thesis leading to synthesis? Marketing as a profession at least needs to have the debate, rather than taking Hatfield's Ostritch approach.
Trends such as people watching less and less TV. Content providers being the 'novices'. Communities being the dominant source of information and word of mouth marketing. In short, I think James, you understate the case :)