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Bill Geist's Zeitgeist
Interests: music, softball, b-movies
Recent Activity
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From this year's battle in the Florida House of Representatives to local communities across the land, it is not uncommon to see politicians challenge Destination Marketing Organizations on the amount of money they invest into professional staff. Such attitudes may... Continue reading
Posted 17 hours ago at Bill Geist's Zeitgeist
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To paraphrase CSN&Y: "Four dead in NYC." As of last month, four New York cabbies had committed suicide because of mounting financial pressures brought about by the explosion of ride-sharing platforms such as Uber and Lyft. And, much of the... Continue reading
Posted yesterday at Bill Geist's Zeitgeist
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According to Meriam-Webster, "Ham-Handed" is a term that means "lacking dexterity or grace." As they say in the South, "bless their heart." What it really means is "awkward, clumsy and heavy-handed. And, an example would be the Hawaii Senate. Upon... Continue reading
Posted 2 days ago at Bill Geist's Zeitgeist
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There have been some odd opening acts for concert headliners over the years. Jimi Hendrix opening for the Monkees. The Doors opening for Simon & Garfunkel. And, Bruce Springsteen opening for Anne Murray. I recently stumbled upon a poster for... Continue reading
Posted 5 days ago at Bill Geist's Zeitgeist
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To have a locally loved icon voice a spot promoting your DMO's website sounds like a dream come true. And, depending how much of a sense of humor you have when it comes to double-entendres, maybe not so much. Former... Continue reading
Posted Apr 16, 2018 at Bill Geist's Zeitgeist
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It's that time of the year...and I remember it well. That middle-of-April, school-is-about-done-for-the-year and it's-time-to-blow-off-steam moment when somebody in the fraternity suggests "road trip." Something about this track from Republica has "Road Trip" written all over it. On this Music... Continue reading
Posted Apr 13, 2018 at Bill Geist's Zeitgeist
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What's happened this week in Myrtle Beach will likely be remembered as the moment in time when community leaders there decided that it was time, once again, to lead. Indeed, it was community leadership (both public and private) that set... Continue reading
Posted Apr 12, 2018 at Bill Geist's Zeitgeist
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We mentioned here yesterday that the Myrtle Beach Mayor and City Council stood up to public and editorial criticism this week by extending a penny sales tax without hiding behind a Referendum. The Mayor and Council did what they were... Continue reading
Posted Apr 11, 2018 at Bill Geist's Zeitgeist
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For the most part, elected officials that support Referendums are abdicating their responsibility to govern. While there are the rare instances of a question coming up that nobody could have anticipated in the last general election (thus, votes cast for... Continue reading
Posted Apr 10, 2018 at Bill Geist's Zeitgeist
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A staple when MTV (Music Television) actually played music, the Rock Concert Video was as close and as real as the genre ever got. And, for those without the means to score seats in the first 10 rows or get... Continue reading
Posted Apr 6, 2018 at Bill Geist's Zeitgeist
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For Star Trek fans, The Mirror Universe is a universal favorite. In it, the Starship Enterprise comes face to face with an alternative universe in which their Kirk and Spock are evil, hell-bent on universal domination. White is black, up... Continue reading
Posted Apr 5, 2018 at Bill Geist's Zeitgeist
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It's not uncommon in our work with destinations across the Americas for local Stakeholders and Boards to be consumed by the bad news that seems to emanate from their communities. They are convinced that potential visitors will hear of the... Continue reading
Posted Apr 3, 2018 at Bill Geist's Zeitgeist
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I understand the need for a uniform set of State rules that govern how Counties and Municipalities operate...to a point. But, can someone explain to me why local government's taxation decisions are any of the State's business? Take my home... Continue reading
Posted Apr 2, 2018 at Bill Geist's Zeitgeist
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It was one of those looks I get when Terri isn't quite sure whether the off-the-wall comment she just heard escape my lips was said to elicit a chuckle...or if I was serious. I'm not sure how serious I was,... Continue reading
Posted Mar 30, 2018 at Bill Geist's Zeitgeist
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Just as Video didn't kill the Radio Star, at least one analyst maintains that Amazon and the internet didn't kill Toys "R" Us. In a fascinating piece on eMarketer Retail, Krista Garcia crunches the numbers and finds that Toys "R"... Continue reading
Posted Mar 29, 2018 at Bill Geist's Zeitgeist
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You gotta love the innovation that Brandon Rounds brings to his job at Madison's HotelRED. By day, he is the hotel sales and events manager. On select nights, he becomes Bianca Lynn Breeze and presides over the hotel's Drag Queen... Continue reading
Posted Mar 26, 2018 at Bill Geist's Zeitgeist
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Hard to believe, but it was 45 years ago this month that Pink Floyd transitioned from its Mach One persona to a sound that would help define an era. With "Dark Side of the Moon," the band became David Gilmore's...and... Continue reading
Posted Mar 23, 2018 at Bill Geist's Zeitgeist
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In my presentations to communities across the United States, I suggest that Destination Marketing Organizations have done a fairly creditable job quantifying the Sales and Room Taxes generated by their Visitor Economies...but a lousy job at identifying the Property Taxes... Continue reading
Posted Mar 22, 2018 at Bill Geist's Zeitgeist
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Consumers need a reason to choose a destination. I'm quite sure most communities have several...and their Destination Marketing Organizations set out to communicate those reasons on a myriad of promotional platforms. But, do travel consumers believe it? After we get... Continue reading
Posted Mar 20, 2018 at Bill Geist's Zeitgeist
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It's a question we all hear all too frequently. The simple amazement that someone that professes to have great talent or knowledge in a certain area (or, for some, in everything) is sensationally wrong so often. But, as they say... Continue reading
Posted Mar 19, 2018 at Bill Geist's Zeitgeist
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He was coming off an elevator at ATL yesterday afternoon as I was hoping in. One of those "can't be" moments. I turned...and said, "Max?" Which, I think, surprised us both, as we've never met. It's been over 20 years... Continue reading
Posted Mar 16, 2018 at Bill Geist's Zeitgeist
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His name is Brad Dean. For well over a decade, he has headed the Myrtle Beach Chamber & CVB. His leadership has transformed the destination from an also-ran to one of the most searched for destinations online in America. And,... Continue reading
Posted Mar 15, 2018 at Bill Geist's Zeitgeist
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I can't remember a more interesting day for the NFL, Stupor Bowls included. It's Free Agency...a moment in time when unsigned and unprotected NFL players can deal with any team in the league. Minnesota started this morning off with three... Continue reading
Posted Mar 13, 2018 at Bill Geist's Zeitgeist
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With the news that the oldest message in a bottle ever discovered was recently found on a beach in Australia, we tip our hat to the find with three great live throw-downs of a song with the same name. And,... Continue reading
Posted Mar 9, 2018 at Bill Geist's Zeitgeist
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In yesterday's edition of the Z-News (subscribe here, if you haven't), we shared the notion that what Destination Marketing Organizations do should not be limited to ROI. Instead, we should also look to the Cost / Benefit ratio to a... Continue reading
Posted Mar 8, 2018 at Bill Geist's Zeitgeist