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Great visualization David. This will make it so much easier to sell to clients because of its simplicity.
As for Spike Jones' note, I too noticed that you called the third section Social Engagement. IMO, though, anything with the word "Marketing" connotes push, and social engagement is not pushy. It just is.
bonnieL
triibe on!
Commented May 21, 2009 on Social Engagement Spectrum at Logic+Emotion
Social Engagement Spectrum
Doing a bit of thinking of how to frame up some of the differences between traditional, digital and social initiatives—each has it's own set of properties, there is some overlap and there are also distinct characteristics. Thought it might help to apply them to a "spectrum of engagement"—the...
Hey John, just caught you on triiibes and thought I'd come over here and leave you some beans. Nice blog. Even nicer tenacity.
bonnieL
triiibes.com
Commented Oct 17, 2008 on Why I Don't Moderate Comments and You Shouldn't Either at Jon Dale
Why I Don't Moderate Comments and You Shouldn't Either
I avoid moderation at all costs (I don't moderate any content on any of the social networks I manage, my facebook page, blog comments...none of it). The main reason you'd moderate is to stop people saying crazy things or posting inappropriate content. The problem with moderating is that it m...
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