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blogging about internet international
Interests: culture, globalization, international business, localization, internationalization, international expansion of internet companies, cultural internationalization
Recent Activity
"dinamismo y la modernidad positiva que encierra la palabra gentrification. " Vivo en San Francisco, California, una de las ciudades con un proceso de gentrificación más fuertes, y debo señalar y señalo que dicha palabreja dista muchísimo de mostrar "dinamismo" y "modernidad positiva" (sic, como si hubiese modernidad negativa...). La gente usa "gentrificación " para denotar hartazgo y su contrariedad ante la invasión de niñitos hipsters y millonarios ("nerds") desde el valle del silicio
Con los últimos cambios en el diseño, la app de el país para iPad se ha roto casi por completo. El contenido de la derecha en la portada es el mismo desde hace días, las viñetas en la sección de opinión son de hace semanas, la app tarda a veces minutos en cambiar de sección, un desastre, y justamente en un área "clave" para el futuro del periódico...
This article brings up an interesting issue, in my opinion. Is globalization truly "accessible" to everyone? Are there really more trans-border business opportunities just because small companies have Facebook fans who live in a different country? Or, is it just that "connections" have been made easier? The question is if those "foreign" connections will someday generate new business to those small companies, or will just remain as generators of "likes" - and this is not easy to determine. via Globalization was once driven almost exclusively by the world’s governments, large multinational corporations, and major financial institutions. But now —thanks to digital platforms with global reach— artisans, entrepreneurs, app developers, freelancers, small businesses, and even individuals can participate directly. New research from the McKinsey Global Institute (MGI) uses novel data to analyze the extent of the connections and their economic impact. Facebook, the biggest of these online platforms, has grown... Continue reading
Reblogged Mar 5, 2016 at Internet Globalization News
The worst sites are usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often come from multinational corporations (small and large) that create country sites with horrible usability - and usually without a true understanding of the local market and users. via How can multinational companies solve this problem and get better country sites? By reversing the causes of the bad design: Don't let your local office throw away money to advertising agencies that don't understand Internet marketing. Instead, consider local sites as part of a global Internet strategy. Specifically: Document the design rationale for your website and your product line strategy, and ensure that local teams understand why the web team at headquarters does things in particular ways. Train local staff in web usability, Internet marketing, and other topics that will empower them to say no to inane design ideas from... Continue reading
Reblogged May 28, 2015 at Internet Globalization News
As someone who has worked in cross-cultural, remotely based teams for many many years, I think the insights provided by Neeley are spot on. In order to have mutual understanding, learning and teaching, team members must have a minimum level of sensitivity and of self-awareness so they do not fall into the mistake of thinking "my way of doing things is the 'normal' (read: correct) way". Being open minded and aware of the fact that people are just different, and not necessarily wrong, are the key to getting cross-cultural teamwork right. In short, companies thinking about or in the process of expanding internationally should be extra careful when selecting people to work in their international teams. This is a case where the personality of teammates is as important as the processes used to manage the international side of the business. Tsedal Neeley via People struggle with global teamwork, even... Continue reading
Reblogged Sep 11, 2014 at Internet Globalization News
Interesting approach to the impact of globalization on cultures around the world. As expected, the article does not really give an answer to the question if we will become one culture. I would add that even though we might all buy the same brands and use services provided by the same transnational companies, "culture" is something much deeper, that responds to other factors, and brands/services homogenization will not bring a "one culture world". Mark Pagel via Stroll into your local Starbucks and you will find yourself part of a cultural experiment on a scale never seen before on this planet. In less than half a century, the coffee chain has grown from a single outlet in Seattle to nearly 20,000 shops in around 60 countries. Each year, its near identical stores serve cups of near identical coffee in near identical cups to hundreds of thousands of people. For the... Continue reading
Reblogged Sep 10, 2014 at Internet Globalization News
Great analysis of some of the challenges and tensions between democracy and globalization by Dani Rodrik , Rafiq Hariri Professor of International Political Economy at the John F. Kennedy School of Government, Harvard University. While not always globalization is necessarily against democracy or democratic decision-making processes, there is a tendency, in some of the world's financial elites, to try and find non-democratic ways to make their plans prevail. Globalization should not be just about free trade and lower salaries. via Even though it is possible to advance both democracy and globalization, it requires the creation of a global political community that is vastly more ambitious than anything we have seen to date or are likely to experience soon. It would call for global rulemaking by democracy, supported by accountability mechanisms that go far beyond what we have at present. Democratic global governance of this sort is a chimera. There... Continue reading
Reblogged Jun 21, 2013 at Internet Globalization News
Good overall description of what's happening today in the localization industry. New, lean and innovative technology companies like Cloudwords are disrupting an industry that was stagnant and dominated for a long time by slow-moving translation vendors. via ...The innovations are enabling corporations to enter markets and disrupt many sectors that were previously unreachable. Language is the mother tongue of global business opportunity. Coupa Software, a San Mateo, Calif., maker of cloud spend management solutions, wanted to test the waters in Latin America by sponsoring a trade show in Mexico City. But finding interpreters and building in-house technology to translate the intricate code of its websites, marketing materials and social media—for a project that may not result in new business—required too much time and other resources. Instead, Coupa contracted with Cloudwords, a San Francisco-based firm whose project management software streamlines the translation process. What would have taken Coupa about three... Continue reading
Reblogged Jun 12, 2013 at Internet Globalization News
I will look for an updated list, and publish it here.
There is no doubt that globalization "can work" for poor people (or, better, for poor countries). Global integration can be a powerful force for reducing poverty and empowering people. The question of whether it "does work" is much less certain. According to Ian Goldin of the Oxford Martin School, the relationship between globalization and poverty reduction is far from automatic — and far from simple. via Globalization today is at a critical crossroads. It has provided immense benefits, but the systemic risks and rising inequality it causes require urgent action. The failure to arrest these developments is likely to lead to growing protectionism, nationalist policies and xenophobia, which will slow the global recovery and be particularly harmful for poor people. The scope and scale of the required reforms are vast and complex. Urgent action is needed for globalization to realize the positive potential that increased connectedness and interdependency can... Continue reading
Reblogged May 28, 2013 at Internet Globalization News
In this article, written by a Chinese Journalist, the author points out some interesting thoughts about globalization and the current state of the Chinese (and other Emerging Countries) economy and demographics. The author ends calling out the fact that "People tend to follow mainstream ideology and ignore other factors". I always find refreshing when someone recognizes that their analysis will be shaped by their own ideology and, I would add, by their own class interests - using economic, financial, political analysis and terminology might give authors a patina of academicism and respectability (especially with people who think alike). A clear example in this case is when the author talks about "markets that regulate themselves", which is clearly an orthodox way of understanding (and thinking about) markets. It is surprising (call me naïve...) that the author is Chinese. Our job, as critical readers, is to be aware of what those interests... Continue reading
Reblogged May 27, 2013 at Internet Globalization News
According to Bhaskar Chakravorti, the director of Tufts’ University’s Institute for Business in the Global Context, “the myth of American global market power” disguises the real failing of American multinationals to succeed around the world, and especially in fast-growing emerging markets. Despite what you might hear, he says “the US is extremely under globalized.” I would add that my experience is that Chakravorti is right - US corporations rarely try to present themselves as a local brand in other countries, while "foreign" brands are more successful doing that. A small example: did you know that Melissa, the global plastic shoes brand, is Brazilian? Probably not, and most certainly not if you are American. What would be really interesting is to hear the thoughts of a sociologist or even a psychologist about this matter - they might lack the economic insights Chakravorti brings, but they would be able to provide a... Continue reading
Reblogged May 25, 2013 at Internet Globalization News
Really great interactive map puzzle where you can check your knowledge, and also see how the Mercator projection of the world can be misleading as you move north/south from the Equator (the Mercator projection distorts the size and shape of large objects, as the scale increases from the Equator to the poles, where it becomes infinite). via The Mercator projection can be useful for giving directions, but when it comes to world maps, the projection doesn't hold up well as you move far north and south. By how much? Give this puzzle game a try and match the red boundaries to their respective countries. Mercator world map (Nova et Aucta Orbis Terrae Descriptio ad Usum Navigantium Emendate Accommodata (1569) via Continue reading
Reblogged Mar 2, 2013 at Internet Globalization News
A new post in our series of maps and the Internet. This time, a map that brings together the real (tubes connecting servers connecting computers connecting people) and imaginary (where people think the "Internet" is) together. Is this the whole Internet? Of course not. But it brings us a step closer to understanding the ragged border between the virtual and physical worlds. via What should a “map of the Internet” look like? A few years ago, the Silicon Valley philosopher Kevin Kelly posed that question on his blog, asking readers to send in their answers. The drawings that came back were mostly of two camps. Some portrayed the Internet as chaotic expressions of a spidery infinity, like Jackson Pollock paintings. Others imagined the Internet as a fantastical village, drawn like a town in a children’s book. What was missing in all of them—quite conspicuously, I thought—was any semblance of... Continue reading
Reblogged Nov 16, 2012 at Internet Globalization News
Good point, Michael. I will investigate and post my findings about how Apple does the localization for their iOS.
The concept of rooted maps is extremely useful when analyzing the process of economic, trade and even cultural globalization. Being able to view trade and economic data in a graphic way on a map is always eye-opening. Unfortunately, the good people of McKinsey continues to apply that old offline policy of trying to sell their reports to online readers. In my humble opinion, they would gain much more (from a brand building and user engagement perspective) if they made these reports free. via No more than 25 percent of economic activity is truly global, yet visions of a borderless planet entrance many senior executives. To grasp the realities of a world where distance and differences still matter, they should develop “rooted” maps, which correct the misimpression that a viewer’s vantage point doesn’t influence the way things look. The starting point for rooted maps is to create a reference map... Continue reading
Reblogged Dec 21, 2011 at Internet Globalization News is now following Perhakansson
Nov 27, 2011
Although every website is global from the moment it goes live, few are designed with the world in mind. That is, they don’t take into account the many modifications that must be made to accommodate different languages, scripts, and geographic and cultural requirements. This article presents a number of best practices to ensure that a web design is truly global by design. via When Designing for the World, Less is More Creating a global template that works globally requires input from all local offices. Many global web design mistakes originate from the idea that a design that is popular with one country or region will necessarily be popular in other places. As a result, companies sometimes try to force the exact same design across all countries and regions without listening to people in the local offices. Sometimes a company gets lucky and the design they created for the home... Continue reading
Reblogged Nov 21, 2011 at Internet Globalization News
Looking at the language web in 2008, we see a surprisingly clear map of Europe and Asia. The language linkages invite explanations around geopolitics, linguistics, and historical associations. The outlines of the Iberian and Scandinavian Peninsulas are clearly visible, which suggest geographic rather than purely linguistic associations. Examining links between other languages, it seems that many are explained by people and communities which speak both languages. The language webs of many former Soviet republics link back to the Russian web, with the strongest link from Ukrainian. While Russia is the major importer of Ukrainian products, the bilingual nature of Ukraine is a more plausible explanation. Most Ukrainians speak both languages, and Russian is even the dominant language in large parts of the country. The link from Arabic to French speaks to the long connection between France and its former colonies. In many of these countries Arabic and French are now... Continue reading
Reblogged Nov 20, 2011 at Internet Globalization News
In the last decade or more, Apple has been the most often mentioned example of successful company built around a very strong vision of strong product design and innovation. Nothing more logical, therefore, than to use the iPod and its production process around the world to explain the concepts of Globalization, including some of the fallacies created around it by conservative or ultra-nationalist political groups. If you are interested in reading more about this and reach your own conclusions, you can download the full research (160 KB PDF file). via Once upon a time, the car was the key to understanding the U.S. economy. Then it was the family home. Nowadays, it is any device created by Steven P. Jobs. Call it the Apple economy, and if you can figure out how it works, you will have a good handle on how technology and globalization are redistributing money and... Continue reading
Reblogged Nov 10, 2011 at Internet Globalization News
Are you curious to see the distribution of searches around the world in terms of language used by people searching on Google? This is the answer, and it provides a really interesting way of visualizing that information. The Search Globe visualizes searches from one day, and shows the language of the majority of queries in an area in different colors. You’ll see a bright landscape of queries across Europe, and parts of Asia for instance, but unfortunately we see many fewer searches from parts of the world lacking Internet access —and often electricity as well— like Africa. Hopefully, as the Internet continues to become more accessible over time and people continue to ask questions, we’ll see this globe shine brightly everywhere. Furthermore, the coolest part of this Google platform is that it is now offered as Open Source to whoever wants (and knows how) to create a visualization of any... Continue reading
Reblogged Nov 9, 2011 at Internet Globalization News
This mashup of the maps of the Facebook digital connections and the NASA's World at night is very interesting - and it would be even more if it was possible to draw general conclusions. Unfortunately, it is not, with one very clear exception. First, since China is quickly becoming the #1 internet market in the world, our eyes would immediately look at it on the map, and the image could make us think that Facebook has no traffic there (note that the maps below show the international traffic to Facebook by the end of 2010). That conclusion would be erroneous, based on the fact that although Facebook (and Twitter) are blocked in China, millions of Chinese users access the social network by using anonymous IP servers, as is also the case of users in other countries, like Iran, where Facebook is banned by their government. The noteworthy exception would be... Continue reading
Reblogged Nov 7, 2011 at Internet Globalization News
Very good and deep insights by John O'Farrell about his experience taking a startup international. I had the opportunity to live similar experiences while working at one of the main internet companies of the last 15 years (the most important "directory" and search engine until Google appeared). During my nine years tenure at that company, I could see how important it is to secure the funds to support the international strategy. And, as important as the funding, I could see how securing the internal support of the development and product teams was as key component of the success in implementing that strategy. The CEO and Senior Vice-Presidents might say that international is their big priority (you would usually hear that kind of grandiloquent sentences whenever the US market was failing to deliver good results), but without the real buy-in of the individuals that could really help you, it'd be really... Continue reading
Reblogged Nov 3, 2011 at Internet Globalization News
During the week of Dreamforce 2011, the most important conference dedicated to Cloud Computing, Cloudwords released their Translation Management Automation solution to help companies manage their localization process in an easy, efficient and effective way. Cloudwords offers a SaaS platform that is a great alternative for companies that have plans to develop or are already implementing an international expansion strategy and need to localize and translate their contents. via SAN FRANCISCO--(BUSINESS WIRE)-- Cloudwords Inc., the world’s leading global Translation Management Platform, today introduced and formally launched the industry’s first native cloud-based translation platform, becoming the most innovative and cost-effective way for companies to completely manage their translation process. The Cloudwords Translation Management Automation (TMA) solution helps companies expand their global presence faster, more easily and with enterprise-class quality. Available in two editions, Basic and Professional, the cloud-based solution includes a translation project management platform with unmatched scalability, security and... Continue reading
Reblogged Sep 2, 2011 at Internet Globalization News added a favorite at Internet Globalization News
Jul 27, 2011