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Nurofen's Bigger Brand Purpose
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In the past decade, everyday pharmaceutical brands have been increasingly creative in their advertising. Eye-catching images and witty metaphors brought cold functional products to life. However, advertising has continued to serve primarily as a colourful wrap for purely functional product... Continue reading
Posted May 7, 2013 at bloom's blog
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Good Enough to Eat: The Best Easter Packaging of 2013
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Here at Bloom, we all enjoyed last weekend’s excuse to consume our body-weights in egg-shaped confectionary and I suspect we weren’t the only ones. According to a recent study reported in Confectionary News, Easter is primarily associated with chocolate for... Continue reading
Posted Apr 3, 2013 at bloom's blog
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Riding High
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There’s been a bit of a change in the reading material causing a stir in the Bloom office this week. Instead of the usual copies of Design Week and Creative Review, we’ve all been pouring over the April Issue of... Continue reading
Posted Mar 28, 2013 at bloom's blog
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Live Advent Calendar
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To celebrate Christmas at Bloom, this year we've decided to have a live advent calendar where each day someone would bring the Christmas cheer to Bloom. As one might have imagined, much food was consumed and much cheer was had.... Continue reading
Posted Dec 21, 2012 at bloom's blog
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Bloom's Children in Need fundraising
Today we've had a special day at Bloom: Request Fridays. A song could be requested to be played at Bloom's offices against a donation, all in aid of the BBC Children in Need. We've raised a nice total of £300.... Continue reading
Posted Nov 16, 2012 at bloom's blog
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The evolution of the challenger brand paradigm
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There is no doubt that Adam Morgan’s book “Eating The Big Fish”, first published in 1999, has had a profound impact on how we perceive the relationship between the underdog and the brand leaders. This seminal book was dramatic in... Continue reading
Posted Sep 11, 2012 at bloom's blog
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Savvy social media campaigns
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An increasingly important element in brand development is the role that consumers play through social media. More now than ever before it is essential that brands maintain a dialogue with their consumers to preserve the balancing act of retaining loyal... Continue reading
Posted Aug 28, 2012 at bloom's blog
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The Olympic logo in light of the triumph
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The London 2012 Olympic Games have been hailed universally as a resounding success, from the wonderfully eccentric opening ceremony to the phenomenal achievements of our athletes and the resounding expression of British unity. But where does the once volatile subject... Continue reading
Posted Aug 21, 2012 at bloom's blog
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Pleasure in a pop-up
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It is no longer enough for brands to deliver satisfication simply through a quality product. Brands today, must 'excite me, involve me and respect me as an individual'. No small task for businesses who historically drive profit margins through uniformity... Continue reading
Posted Jul 25, 2012 at bloom's blog
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5 questions in 5 minutes - Performing in the Olympic Ceremonies
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With one week to go before the start of the London 2012 Olympics, Bloom has some exciting Olympic news. Anna, one of our client servicing team, can finally reveal that she will be performing in both the Opening and Closing... Continue reading
Posted Jul 20, 2012 at bloom's blog
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Consumer's verdict on patriotic packs
As a follow up to our blog article in May - A Title wave of Patriotism - here's an interesting video of consumers discussing their reaction to a selection of the many patriotic packs launched earlier this year to celebrate... Continue reading
Posted Jul 19, 2012 at bloom's blog
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Red, white and Bloom
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Today, at Bloom, we gave a nod (and had a toast) to Queen and country with a red, white and blue dress code. We wish you all a wonderful Jubilee Bank Holiday Weekend. Continue reading
Posted Jun 1, 2012 at bloom's blog
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A tidal wave of patriotism
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We all love a good reason to celebrate. And this summer, London is not only gearing up for the Olympics but also for H.R.H. The Queen's Jubilee Celebrations and not forgetting the annual Wimbledon Tennis Championship. So with that combination,... Continue reading
Posted May 18, 2012 at bloom's blog
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First class fashion
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Royal Mail are releasing a special issue of first class stamps on May 15th - the ‘Great British Fashion’ stamps collection. Britain is world famous for the creative vision of its fashion designers, its refined Savile Row tailoring, its shoemakers... Continue reading
Posted May 14, 2012 at bloom's blog
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Olympic Torch gets gold
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Fittingly the 2012 Olympic torch,has been awarded Design Museum’s ‘Design of the year’. Our congratulations go out to the London based pair of Edward Barber and Jay Osgerby who were given the challenging brief to design the torch. Simple, functional... Continue reading
Posted May 2, 2012 at bloom's blog
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And so it came to pass … the origins of 3 brand icons
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Many of the world's loved and respected brand icons are born through happenstance. This week we’ve picked 3 famous food brands and investigated the unusual stories behind their conception. Continue reading
Posted Apr 30, 2012 at bloom's blog
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Bloom's hiring new talent
We're looking for a Senior Designer and a Mid-weight Designer. Both will get to work on some of the world's biggest brands. Our client list includes Diageo, Nestlé, General Mills and PepsiCo. We also work with non-FMCG challenger brands and... Continue reading
Posted Apr 20, 2012 at bloom's blog
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Image that speaks for itself
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Swiss light artist Gerry Hofstetter projected pictures of the Titanic on a giant iceberg off Greenland to mark the 100th anniversary of its maiden voyage. Continue reading
Posted Apr 13, 2012 at bloom's blog
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Easter time!
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In 2011 we saw 25% of all global chocolate launches for chocolate products with a "seasonal" positioning, such as Christmas, Easter, or Halloween. And it seems that this year has seen a real hive of activity around new Easter chocolate... Continue reading
Posted Apr 5, 2012 at bloom's blog
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Andy does Barcelona
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Congratulations to our very own Andy Wallace, who completed the Barcelona Marathon last weekend in a very respectable time of 3hrs 48mins. Andy was raising money for Dementia UK and The Prostate Cancer Charity. Continue reading
Posted Mar 29, 2012 at bloom's blog
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Life's little improvements - better design
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Most of us take everyday items for granted - key rings, stools, coat hangers. We accept them for what they are and continue to use them without consideration. It's not until curious designers take the time to understand how to... Continue reading
Posted Mar 22, 2012 at bloom's blog
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Human Dominoes
We were delighted to hear today that the world record for human mattress dominoes has been broken a year after the Belgians claimed the crown with 550 mattress / humans. In a New Orleans Convention Center 850 people lined up... Continue reading
Posted Feb 29, 2012 at bloom's blog
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Cycling to work
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Since over a third of our staff here at Bloom cycle to work everyday it would be a shame not to dedicate at least one blog to the noble bicycle. We've had a look at what's hot in the world... Continue reading
Posted Feb 21, 2012 at bloom's blog
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Valentine's day special
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Every year there is an escalation in romantic interest as February, the Month of Hearts, approaches, and the scent of Valentine's Day begins to waft in the air. Here at Bloom we look at how the everyday things you love,... Continue reading
Posted Feb 14, 2012 at bloom's blog
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Modular confectionery
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Modular systems are smart. They allow you to tailor a product, change it around and swap in and out individual components according to your individual want. It's customisation controlled by you. Think Lego, IKEA furniture or Dell computers. Elsa Lambinet,... Continue reading
Posted Jan 30, 2012 at bloom's blog
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