Dennis The prominence of user-generated content in the thinking of these respondents made me think of a recent post on Oreilly radar about Facebook apps. While there are literally thousands of apps/widgets which use facebook, only a handful get significant use, or as Oreilly descibes it, it's the "long tail marktplace with a vengeance" link to article (oct 5th): http://www.radar.oreilly.com bl