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Bradley H. Smith
Boston
Marketing strategist and tactician.
Interests: Investor Relations, Public Relations, social media, good humor and fair profit for all.
Recent Activity
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Nov 4, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 26, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 25, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 23, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 19, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 16, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 15, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 13, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 12, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 11, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 10, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 9, 2017 at Bradley H. Smith >
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Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting. SWOT analysis does not take much time, and doing it... Continue reading
Posted Oct 6, 2017 at Bradley H. Smith >
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Don’t make the mistake to think that marketing automation software replaces sales. Work, hand-in-hand, with the sales leaders to understand the traditional sales cycle and THEN devise how MarTech will prep prospects to seamlessly slide into the sales-to-close cycle. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ About Bradley: "Bradley Smith is one of only a few... Continue reading
Posted Oct 5, 2017 at Bradley H. Smith >
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Make sure that your marketing automation programing allows you to add or remove an individual from any campaign based on their behavioral data. This will prevent you from paying for unnecessary retargeting for prospects well into the active sales cycle and for obvious endless tire-kickers. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ About Bradley: "Bradley Smith... Continue reading
Posted Oct 4, 2017 at Bradley H. Smith >
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No one can predict if Twitter’s evolution from a “140 micro-blog” to a “280 mini-blog” will have a meaningful impact on Tweeters (like me), their followers or even on $TWTR’s valuation. One point – it does give influenecers more real estate to disclosure their material relationship(s) with any products or... Continue reading
Posted Oct 3, 2017 at Bradley H. Smith >
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Marketing automation should be combined with retargeting so that you can use the data collected to segment prospects on an individual basis and nurture each through the customer journey. Equally essential - you’ll also learn where to STOP paying. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ About Bradley: "The consistency and excellence of Bradley Smith’s marketing... Continue reading
Posted Oct 3, 2017 at Bradley H. Smith >
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If you’re not measuring, you’re just sending spam – and you will lose funding (and support) from your CEO. Use your marketing automation and/or MarTech stack software to calculate the return on investment (ROI) on your marketing outreach activities. Period. You must have the data to create the insights regarding... Continue reading
Posted Oct 1, 2017 at Bradley H. Smith >
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I am pro-gate, for most deep content, but keep the form VERY light… collect only the data you need for “the next step” in that persona’s journey. One option is to use progressive form methodologies: each time a cookie-identified individual returns for more content, the system recognizes them and requires... Continue reading
Posted Sep 29, 2017 at Bradley H. Smith >
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Social media is a Clear & Present component of marketing… your social media strategy must be integrated with your marketing automation. Work with marketing automation software that offers social media post scheduling. This will simplify campaign planning and workflow as well as free-up your social media team to focus on... Continue reading
Posted Sep 28, 2017 at Bradley H. Smith >
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Personalization does not mean dropping in <FIRSTNAME> in an email. Content Automation enables you to systematize the curated content to present each email recipient materials specific to their individual browsing (owned media and paid media) behavior. This takes great effort and patience to set up. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ About Bradley: "Bradley’s expertise... Continue reading
Posted Sep 27, 2017 at Bradley H. Smith >
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Obviously, create marketing automation that work aside the company’s business goals. Be sure to base goals on previous results – don’t just make a wish list. Do you want to improve the number of leads or the quality of leads? Are you measuring raw count or percent increase? Do you... Continue reading
Posted Sep 26, 2017 at Bradley H. Smith >
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Don’t make the base assumption and think that marketing automation is all about implementing an email marketing system. Certainly, this is a core element of marketing automation, but there are many MarTech tools (measurement, visualization, landing pages) that you need to enlist to help you increase conversions and generate revenue.... Continue reading
Posted Sep 25, 2017 at Bradley H. Smith >
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In order to be effective, marketers need to have credibility…. we have to do a lot of leading by influence, a lot of aligning and engaging and evangelizing, and that only works when people trust you. They only trust you if you deliver the goods and are accountable; you do... Continue reading
Posted Sep 21, 2017 at Bradley H. Smith >
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Develop and institutionalize a centralized client (and prospect) marketing profile. This defined profile becomes the communal persona shared by all marketing teams across the organization for driving their individual programs and campaigns. It’s essential that the data is well managed by marketing ops, in real-time, without creating an unusable colossus.... Continue reading
Posted Sep 19, 2017 at Bradley H. Smith >