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Bradley H. Smith
Boston
Marketing strategist and tactician.
Interests: Investor Relations, Public Relations, social media, good humor and fair profit for all.
Recent Activity
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I don’t know who wrote the original handwritten whiteboard version that was joyfully passed around in social, but it deserves a place in The Business Cheeky Hall of Fame. I created this printable rendering in her/his honor! DOWNLOAD HERE Continue reading
Posted 2 days ago at Bradley H. Smith >
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It’s all about me! My content is the best content ever and I am going to ignore the fact that other resources and influencers can actually reinforce MY value proposition. I am not trying to help people on their “buyer’s journey, I’m just want them to control them! HERE IS... Continue reading
Posted 2 days ago at Bradley H. Smith >
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Trying to fool Google and other search engines with SEO manipulation is like trying to fool your parents you were not drinking Genny Cream Ale with friends down by the lake.* You can fool them once, maybe. Twice if you’re lucky. HERE IS SCREW UP #2 Stuff your pages full... Continue reading
Posted 4 days ago at Bradley H. Smith >
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SEO is a moving target, and executed poorly, it’s moot. You may as well just paste in Lorem ipsum dolor sit amet, consetetur sadipscing elitr. The algorithms that impact SEO change so much that from a raw “‘best practices” perspective, a what-NOT-to-do list is more stable than a to-do list.... Continue reading
Posted 6 days ago at Bradley H. Smith >
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The 2017 survey from the Content Marketing Institute (CMI) reports that 89% of US based Business-to-Business (B2B) marketers use content marketing. 75% report themselves successful in reaching their objectives with content. The report also states that every year since 2014, 70% of marketing teams reported to have a plan to... Continue reading
Posted Aug 10, 2017 at Bradley H. Smith >
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People (prospects) want to learn what your product will do FOR THEM - not what your company does. Every bit of content you present MUST address the prospect's question - "What's in it for me." Period. Congratulations on the Summer 2017 6th Edition of "The New Rules of Marketing &... Continue reading
Posted Aug 9, 2017 at Bradley H. Smith >
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Without embellishment, I have worked at, managed or attended 200 “trade shows,” ranging from a 24’ tall laminated monster booth at the 2nd largest exhibit on the planet (RSNA) to humbly standing next to a table in random hotel hallway. Events remain relevant for marketing – however, they remain expense.... Continue reading
Posted Aug 8, 2017 at Bradley H. Smith >
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As I was recently sacked (i.e. acquisition synergies), I have free time to THINK about the craft of marketing rather the actual EXECUTION of. NOTE: this free time will be limited. So, while reviewing updated insights on marketing, one obvious point: content marketers LOVE to market their content about content... Continue reading
Posted Aug 4, 2017 at Bradley H. Smith >
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During one of our quarterly senior staff meetings, the head of sales was dejectedly reporting on the dismal results getting current clients to renew their annual services. The problem wasn’t that the clients didn’t want to renew, but that his sales people were having a dreadful time simply connecting with... Continue reading
Posted Aug 1, 2017 at Bradley H. Smith >
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From a strategic standpoint, Account Based Marketing (ABM) programs concentrate on the targeted account (the “company”) FIRST and then on the individual personas (possible contacts) within that specific company. Lead-gen marketing programs concentrate on the persona first; via traditional (but reliable) inbound strategies that tactically load as many people as... Continue reading
Posted Jul 27, 2017 at Bradley H. Smith >
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Now that I am once again* a victim of my own success (building a great brand and great acquisition target), I have room to pause from marketing execution and consider marketing thesis – with an eye on building my NEXT great brand. This Department Diagram is self-explanatory. To match the... Continue reading
Posted Jul 25, 2017 at Bradley H. Smith >
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Without exaggeration, I have surveyed tens of thousands of hard-to-get-to people, and I have had fair success. Here is my tried and true workflow. Write a research statement to establish what you need to learn. Develop a hypothesis on what you think you might learn. Example: Shareholders don’t read management... Continue reading
Posted Jul 24, 2017 at Bradley H. Smith >
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There are eleventy kabazillion “personal branding” tips out there and I am currently evangelizing the best 17 I found. Authenticity is the only advice that truly matters: everything else trickles down from authenticity. One other factor to consider is that social media heavily burdens your personal branding. No matter what... Continue reading
Posted Jul 19, 2017 at Bradley H. Smith >
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There's no simple textbook method to planning, announcing, implementing and communicating a change initiative. Change is uncomfortable and adapting to change is commonly messy: your full color flow-chart with timestamps and action items does not make the change experience painless for the impersonally-labeled “Remaining FTE Synergies.” Of course, objective tasks... Continue reading
Posted Jul 12, 2017 at Bradley H. Smith >
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Account Based Marketing is hardly new, especially to enterprise sales people. What is new is that marketing technology platforms have caught up. Now it’s scalable, which is more inline with a CMO’s “persona / buyer’s journey” automated lead=gen mindset. Simply, ABM helps marketing and sales teams work together to build... Continue reading
Posted Jul 11, 2017 at Bradley H. Smith >
Right. In my niche, the counterpart to this would be the glitches NASDAQ has had and their lack of communications, legal bunkers and attitude. The scope and costs of the errors are vastly different ( for UA I would thing the actual costs are small in scale to the hassle of angry clients) but at the end of the trail it does just come down to the customer who was affected. Kudos to the CEO at UA to empower his /her eople to this solution.
This was a release they felt they had to send, and thus filled the page with jargon to strategically make it unreadable but be in compliance with RegFD. As soon as it was released, the were on the phone with The Street to tell the story. Of interest- share price rose 5%. Generally, pubic companies issue PR mitigate news, not communicate it.
Exactly. No web savvy credibility.
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I know many people are digging Klout, but I am officially disengaging myself. It's a money maker for some company that is trying to feed on my vanity. Obviously, judging by this photo on my homepage, I have no vanity. What the final straw was it sent me an alert... Continue reading
Posted Sep 2, 2011 at Bradley H. Smith >
RIIIIIIINNNGGGGGG.... "Hello. Oh, yes, I know of your company and have a strong impression that your solutions will help me. Come on in with your dogs and ponies." (Sales still needs tools for the close AND the client experience too ) Continue reading
Posted Sep 2, 2011 at Bradley H. Smith >
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Yes they are stupid, distracting and some social media firm's "I will get you 10,000 followers" game. But they can help you build your REAL Twitter base of relationships. Twitter has a 2,000 follower cap - until you build up a ratio of people following you. Just leave the spam.... Continue reading
Posted Sep 2, 2011 at Bradley H. Smith >
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Long-time clients switch for a better price. You gave them no passionate reason to stay. Live free (and differentiate) or die. Continue reading
Posted Sep 2, 2011 at Bradley H. Smith >
I asked my Tweeps what they suggested for setting up a complete marketing automation process. I got a couple practical responses (thank you.) But of more interest, I got a call from a sales person who “saw my Tweet.” He got the sale even though his compnay was never discussed... Continue reading
Posted Sep 2, 2011 at Bradley H. Smith >