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Will King
i shave lives. and more.
Interests: things beginning with s, including (but not limited to) shaving and sailing. Founder of King of Shaves. Designer of the BatYacht.
Recent Activity
Over the past 22 years, I've met with and offered advice to - probably over a hundred Founder, CEO's from companies from start-up to multi-million turnover. 99% of the time, I've never asked for, or expected payment. I've viewed it as a bit of 'giving back' to people who might... Continue reading
Posted Mar 25, 2015 at Will King's Brand Royalty Blog
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"Will you step into my Parlour?" the spider said to the fly." "No thanks said the fly, I'll pass on that." This poem sounds as a warning to us all in so many ways. In short, flattery breeds deception, then in the case of that particular fly, death. The spider's... Continue reading
Posted Jan 29, 2015 at Will King's Brand Royalty Blog
So, we're deep in January 2015, and it's been a few months since I wrote on my blog. There's a reason for that, as after stepping down as full time CEO of King of Shaves in October, I simply wanted to give myself a chance to "come up for air"... Continue reading
Posted Jan 22, 2015 at Will King's Brand Royalty Blog
It must be over ten years since I registered the domain brandroyalty.com (which is where this blog is hosted). Over a year ago, along with my wife Tiger Savage, I incorporated a ltd. that would allow us to work on projects outside of King of Shaves. Now I've stepped down... Continue reading
Posted Nov 3, 2014 at Will King's Brand Royalty Blog
following this you can see details on S&K here will's on twitter here and tiger here Continue reading
Posted Oct 29, 2014 at Will King's Brand Royalty Blog
There's quite a nice little product out there brought to my attention on twitter a few weeks back called Drill Bit Kit. Here's a link to their website. See what you think! Maybe even order one! The two guys behind it, Chris Irons & Eddie Stone based in Norfolk, got... Continue reading
Posted Apr 3, 2014 at Will King's Brand Royalty Blog
21 next month... Where did that time go to? On the 13th April 1993, I created the King of Shaves brand following being made redundant from my career in advertising, sales and marketing. Our first product was a shaving oil that I filled nearly 10,000 bottles with by hand. Always... Continue reading
Posted Mar 29, 2014 at Will King's Brand Royalty Blog
I'm delighted that King of Shaves (and I) will be at the inaugural British Family Fayre, organised by the Bradshaw family tomorrow, August 31st 2013 in Westerham, Kent. You can find out "why?" by clicking HERE! I hope to see you there! Will Related articles 'British family' attack lack of... Continue reading
Posted Aug 30, 2013 at Will King's Brand Royalty Blog
Love you to read my blog post on tomorrow's launch of Concoction, I hope you enjoy! Mix it up, Alex! Will Continue reading
Posted Jul 24, 2013 at Will King's Brand Royalty Blog
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I was as devasted as everyone else in the sailing community about the tragic death of Andrew "Bart" Simpson when Artemis, one of three AC72 America's Cup challengers capsized in San Francisco last week. And I've read the various blog postings about whether the America's Cup 'hyperyacht' developments have pushed too far, too fast. Continue reading
Posted May 13, 2013 at Will King's Brand Royalty Blog
Original blog posting here I remember exactly where I was this time, 20 years ago. Sitting downstairs in the house I shared with my then girlfriend in West Ruislip, opening a letter from Companies House acknowledging the incorporation of “Knowledge & Merchandising Inc. Ltd.’ with the company registration number 2808675.... Continue reading
Posted Apr 25, 2013 at Will King's Brand Royalty Blog
As we glide into the second month of our 20th anniversary, I hope you enjoy reading this article, that gives a little insight into what we're planning for King of Shaves, the challenges we face and the opportunities ahead of us! You'll find it on pages 19 through 24. Important:... Continue reading
Posted Feb 4, 2013 at Will King's Brand Royalty Blog
http://vine.co/v/b5U5twOpDU7 20 Years of King of Shaves in 6 Seconds #Vine KoS #worldofmouse Continue reading
Posted Jan 25, 2013 at Will King's Brand Royalty Blog
Following Lara O' Reilly's article in Marketing Week on whether or not CEO's should tweet, here is my full response to her question. I hope you find it relevant, whether you are a CEO, consumer or simply interested in the #socmed #digitaldialogue #wordofmouseworld! ----- CEO? Tweet or not? Confidence is... Continue reading
Posted Jan 22, 2013 at Will King's Brand Royalty Blog
Twenty Years of Brand Royalty coming in 2013 > Read Here http://blogs.shave.com/king/2012/10/king-of-shaves-2013-usa-update-weareking-joinourkingdom-hyperformance.html Continue reading
Posted Oct 31, 2012 at Will King's Brand Royalty Blog
I know. I'ts been AGES since I blogged on brandroyalty. Been so busy... It's 20 years next April since I founded King of Shaves, where has that time gone? I was mooching in Boots Westfield on Sunday, thinking back to 1993 when I was trying to get King of Shaves... Continue reading
Posted Oct 2, 2012 at Will King's Brand Royalty Blog
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Potential, REALISED. James qualified in the Aviva 2012 Olympic Trials by WINNING the 200m men's final. Next stop, LONDON 2012! Well done James, from all at King of Shaves!!! (Look out for hyper stylish & smooth ads from us in the run-up to the Games!) Continue reading
Posted Jun 24, 2012 at Will King's Brand Royalty Blog
On the train back from Newcastle this morning, I had my journey seriously enlivened with the first few then many then thousands of tweets coming through my timeline with the hashtag #neverseconds. Here's how it went... It's got many layers, and lots of learnings, for those of us who project... Continue reading
Posted Jun 15, 2012 at Will King's Brand Royalty Blog
Cracking day yesterday, kicking off with getting up at the crack of dawn to join Richard Branson's very own Entrepreneur Express - a Virgin train - and whizz up to Liverpool to take part in the Global Entrepreneur Congress, the first time this 'Davos for Entrepreneurs' has visited the UK. Continue reading
Posted Mar 14, 2012 at Will King's Brand Royalty Blog
Naturally, as CEO of King of Shaves I mainly talk about what we're up to, in our quest to challenge for change in the duopolised world of wet shaving. But sometimes, I take my hat off to someone who's looked at the sector, zagged in from a different angle, and... Continue reading
Posted Mar 7, 2012 at Will King's Brand Royalty Blog
TV & Press Association coverage of James Ellington sponsorship deal with King of Shaves Continue reading
Posted Jan 22, 2012 at Will King's Brand Royalty Blog
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King of Shaves Sprints To Rescue of British Olympic Hopeful James Ellington Continue reading
Posted Jan 17, 2012 at Will King's Brand Royalty Blog