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Interesting idea. I see the ability to use custom search engines playing a role too. Check out this for how Marshall Kirkpatrick uses custom search engines at ReadWriteWeb: http://www.readwriteweb.com/archives/how_to_use_blekko_to_rock_at_your_job.php
Joe Zuccaro summarizes it right: This is the start of a great "Marketing Manifesto" for the new world of digital marketing.
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Apr 26, 2010