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Bruce Lund, Lund and Company Invention, L.L.C.
Chicago, IL
Bruce Lund and his company have invented some of hottest toys and games on the market -- and he has been a vocal champion of the toy industry for over 25 years. Visit www.lundandcompany.com for more info.
Recent Activity
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In 50-100 years kids will still be playing with… You can fill in the blanks here. The fact is that play in the physical world stimulates the brain in unique... Continue reading
Posted Jun 30, 2015 at Global Toy News
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As we work late into the evening, as we have on many a night and weekend over the years, I am reminded that the work we do is much like... Continue reading
Posted Jan 9, 2015 at Global Toy News
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There are numerous strategies by which one may invent a licensable toy or game. One common strategy is to work from a brief a toy company provides that tells you... Continue reading
Posted Nov 19, 2014 at Global Toy News
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The playthings of childhood profoundly affect what we choose do and our contributions to the world as adults. I have made this point again and again, ad nauseum, perhaps (forgive... Continue reading
Posted Nov 5, 2014 at Global Toy News
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Like hunters from some primitive tribe we go forth on the hunt. We are hunter-gatherers, scouring the trade shows, conventions, and the world at large to find 'food' to sustain... Continue reading
Posted Oct 22, 2014 at Global Toy News
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Now, you may have already read about an interesting article in the Wall Street Journal by Peter Gray and Lenore Skenazy. Studies have found that American children ages 9 through... Continue reading
Posted Sep 22, 2014 at Global Toy News
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The Wall Street Journal had an interesting article recently on what play is really all about, based on the books Free to Learn by Peter Gray, a Boston College research... Continue reading
Posted Sep 15, 2014 at Global Toy News
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I do not claim to be he who can throw stones at glass houses. I have had my share of transgressions, many of which I recall vividly, and they do... Continue reading
Posted Aug 28, 2014 at Global Toy News
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Sometimes I think every person in America has invented a game, so often have people contacted us with the game they have invented and hoping we might be able to... Continue reading
Posted Aug 21, 2014 at Global Toy News
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Fresh new ideas, innovation, and inventions are not just the province of tangible products. Facebook, Twitter, and the repackaged sub-prime mortgages that nearly sunk our economy are all examples of... Continue reading
Posted Jul 31, 2014 at Global Toy News
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Why do toy company executives, owners, and their staff go to China? Why is so much time spent there? Aside from, or in addition to time spent at their Hong... Continue reading
Posted Jul 24, 2014 at Global Toy News
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There is no success without failure. Failure, in fact, may be our greatest teacher. But only if we take ownership of it, and do not blame our failure on others... Continue reading
Posted Jul 17, 2014 at Global Toy News
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A friend of mine took over a struggling Sears retail store in Brooklyn in the early 90’s. The store had been scheduled for closing due to falling sales, but he... Continue reading
Posted Jun 25, 2014 at Global Toy News
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As much as companies in every industry need breakthroughs, new technologies, big new ideas, it really is the last thing in the world that a loyal soldier in the trenches... Continue reading
Posted Jun 11, 2014 at Global Toy News
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It's no secret, as we hear it again and again from credible sources. Toys R Us is on the ropes, losing money, its fate hangs in the balance. Toy companies... Continue reading
Posted May 28, 2014 at Global Toy News
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The price of toys is going up, up, and up due to labor shortages in China and the growing cost of shipping. All kinds of pressures are pushing upward on... Continue reading
Posted May 14, 2014 at Global Toy News
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The times, they are (still, unrelentingly, unceasingly, unstoppably) changing. Once again a client has lamented the rate of change and the challenges they face as a toy company dealing with... Continue reading
Posted Apr 24, 2014 at Global Toy News
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For some years now, a decade and more, we have heard about the case against snack and junk food for children. There is now well-established evidence of the root causes... Continue reading
Posted Apr 10, 2014 at Global Toy News
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Mattel has had huge success with Monster High, Cepia with Zhu Zhu Pets, and Lego with their new girls lines. Innovation sells and significant innovation can create huge successes. We... Continue reading
Posted Mar 28, 2014 at Global Toy News
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"We can’t afford inventor royalty, nor inventive features in our products." Wow! This is an approximate quote from an executive of one of the largest US toy companies. From yesterday.... Continue reading
Posted Dec 16, 2013 at Global Toy News
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"All for One and One for All!" - the creedo of the Three Musketeers, and the European game industry, as well. Much to my astonishment, I recently learned that European... Continue reading
Posted Dec 2, 2013 at Global Toy News
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In a recent issue of Automation World there is an editorial piece on “The Future of Manufacturing: Industry 4.0”. They report that particularly in Germany, where industry is a key... Continue reading
Posted Nov 18, 2013 at Global Toy News
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"Magic meeting Fairy Dust" is known by other less lyrical names, no doubt. We have had many interesting meetings over the years. I recall one with the son of the... Continue reading
Posted Nov 4, 2013 at Global Toy News
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You can’t have it good, fast, and cheap in the world of product development. If you pick fast, as in fast-track development or fast-to-market, then it will cost you. That... Continue reading
Posted Oct 23, 2013 at Global Toy News
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“It's a bloodbath out there.” That is how a good friend and industry executive described the retail toy marketplace to me recently, and another confirmed that observation the very next... Continue reading
Posted Jul 22, 2013 at Global Toy News