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I remember seeing this auction on flippa a while back:
https://flippa.com/auctions/102189/1-iPhone-case-site-11kmonth-profits--2-million--pageviewsmonth
Thats the number one search result for "iphone 4 case" above apple, above amazon...crazy. Their auction description gives more detail on their seo efforts.
I troll AM forums like wickedfire where I often find insightful threads like overstock dominating the SERPs for very generic keywords. Why is the #1 result for "watches" "luggage" "crib sets" Overstock? arent there more deserving and relevant results? is google and overstock profit sharing?
http://www.wickedfire.com/shooting-shit/111865-fuck-overstock.html
Commented Jan 4, 2011 on Trouble In the House of Google at Coding Horror
Trouble In the House of Google
Let's look at where stackoverflow.com traffic came from for the year of 2010. When 88.2% of all traffic for your website comes from a single source, criticizing that single source feels … risky. And perhaps a bit churlish, like looking a gift horse in the mouth, or saying something derogato...
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