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Great list Peter. BzzAgent is validating social marketing ROI with Marketing Mix Modeling, and it is showing social has an average return of $1.50 for every $1 spent.
Here are the details: http://www.marketwire.com/press-release/bzzagent-validates-social-marketing-roi-with-marketing-mix-modeling-1609752.htm
Commented Jan 23, 2012 on 101 Examples of Social Business ROI at Being Peter Kim
101 Examples of Social Business ROI
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in m...
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Jan 11, 2012
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