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Candice Bennett
Lorton, VA
I'm a business owner and a pollster.
Interests: Market research, foreign policy, history, enology, hockey, sewing
Recent Activity
Smartphones seem ubiquitous today, with everyone, it seems, using devices that were considering the realm of science fiction just a few years ago. Businesses are trying to figure out what this game-changing technology means, from phone providers battling over market supremacy to software companies creating the next big apps to retailers trying to connect with customers in new ways. Let us know what you think — how have smartphones changed your marketing and research approach? Continue reading
Posted Nov 7, 2013 at Stats & Strats
September marked the 15th anniversary of Google — doesn't take long to take over the world anymore, does it? In honor of that auspicious anniversary, the Pew Research Center released data on personal searches. Today, a majority of us — 56 percent — Google ourselves, compared to less than 25 percent in 2001. According to Pew, younger folks are far more likely to Google themselves than those approaching their AARP membership. That may not be surprising, but the real question the post doesn't answer is — how many business owners or consultants Google themselves? Because if those numbers aren't high,... Continue reading
Posted Oct 2, 2013 at Stats & Strats
When should companies bring research in-house rather than using an external vendor? Continue reading
Posted Jul 30, 2013 at Stats & Strats
Our writer/social media guru, Anne Miller, is a big proponent of continuing education when it comes to Social Media. The landscape changes so quickly. This summer, she’s taking MediaBistro’s Social Media Boot Camp to get up to speed on the latest trends that are, well, trending online. @mediabistroEDU #SMMBootCamp Continue reading
Posted Jul 19, 2013 at Stats & Strats
Instagram added a new Facebook-like tagging feature on Thursday that could give brands higher visibility on the youth-oriented photo-based platform. Called "Photos of You," the feature allows any Instagram user to tag any other Instagram account in their photos. This means that the Instagram accounts of businesses and products can tag regular users. So if, for example, H&M were to tag Beyoncé, she could choose to add the photo to her stream, exposing the ad to her 3.6 million followers. Beyoncé (and everyone else) can curate the photos tagged with her name, choosing which to showcase on her profile. Instagram... Continue reading
Reblogged May 3, 2013 at Stats & Strats
Unlike broadcast, newspaper or other media, controlled circulation publications provide specific information resources to assist those working in various industries such as medicine, electronics, IT, agriculture, education and many more. The publications also provide advertisers a way to reach targeted buyers of products and services tied to specific industries. Controlled publications need to portray not just audience reach and cume, but also reader behavior regarding publication usefulness, preference and investment value. A controlled publication may exhibit high audience levels of those "reading or looking into", but this needs to be accompanied by other measures for advertisers to make the most... Continue reading
Posted May 1, 2013 at Stats & Strats
Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like floor-to-ceiling garbage in your consciousness. And you’re afraid to throw any of it away. “What if I need it one day? I invested in it, so it has to be worth keeping, right?” You’ve ended up in this cluttered mess, surrounded by information when all you really wanted is to be surrounded by answers. You’re a data hoarder. But you are not alone and help is out there. For the... Continue reading
Reblogged Mar 26, 2013 at Stats & Strats
Today was a little bit of a trial and error day for me as I played with an online meeting tool called Fuze Meeting. Now, this is not a tool that I currently need for the day-to-day running of my company, Candice Bennett & Associates, but next year, I'll be serving (in my spare time) as President of the Junior League of Northern Virginia (JLNV). Our particular chapter is geographically diverse (as anyone in the Washington, DC metro area knows, Northern Virginia is a very large area), so we're motivated to take advantage of any tools that might make us... Continue reading
Posted Mar 25, 2013 at Stats & Strats
Yesterday, I had the privilege of attending a program day at Leadership Fairfax on "Engaging the Community Arround Emergency Management." The session itself was lively with presenters and panelists from the Fairfax County Office of Emergency Management, the Red Cross and Reston Interfaith. At the heart of the day was the question-are we as residents and business owners and non-profits, etc. ready for the next emergency, whether man-made or natural disaster? As a marketing research company, my company is generally working in the field 24/7. That constant need for uptime is one of the reasons we've been successful operating as... Continue reading
Posted Mar 22, 2013 at Stats & Strats
I would have liked to have seen the Taco Bell logo on the screen for a little longer, but I agree with you, Ashleigh, that people do associate brand with memories and experiences, and for Taco Bell, this one certainly resonates!
Was this Taco Bell Super Bowl Commercial successful? Judge for yourself. Watch how the eye tracking overlay follows the actors throughout the commercials...but when it shows the actors in the Taco Bell parking lot, the eyes never really track over to the logo on the restaurant in the background. The viewers only start to register the Taco Bell logo on the very last screen shot. For all my fellow marketers out there, is this long enough to retain the brand? You tell me! This video is one of a series of experiments being run by Candice Bennett & Associates and... Continue reading
Posted Mar 20, 2013 at Stats & Strats
Want cognitively diverse teams? It’s not as simple as hiring more female technologists. When Etsy stopped poaching and started training junior women to be rockstars, more senior engineers--men and women--saw the company’s progressive policies and started calling. In Silicon Valley today it's not possible to hire more women simply by recruiting them. Good engineers today have their pick of jobs, and good female engineers are being stalked like the last antelope on the African veldt. For Etsy, diversifying wasn’t just about good citizenship--it was vital to the product. Eighty percent of Etsy customers are female, but the company itself used... Continue reading
Reblogged Mar 15, 2013 at Stats & Strats
The Veronica Mars movie project faces the usual risks of film and TV production — what if Kristen Bell joins a cult bent on the destruction of visual media? What if gangland enforcers break Rob’s typing fingers? Never fear: we are offsetting those risks with production insurance, contingency plans, and a production team with decades of experience. One of our biggest challenges is coordinating schedules. We only have a few weeks to shoot and most of our cast members have additional obligations. We’re going to do our best to coordinate everyone’s availability, and we think we’ve figured out timing that... Continue reading
Reblogged Mar 13, 2013 at Laughter and Wine
As March marks the international celebration of Women’s History Month, this is an opportune time to reflect on how far we have come with women’s rights, and remember the work needed to proceed. While we in the United States celebrate our achievements, other women around the world are making history with their own accomplishments. via Living near the Lorton Workhouse, which is today a growing arts center, I am reminded every day of the suffragettes who were imprisoned in 1917 because they were protesting their lack of a right to vote. Force fed while on a hunger strike, one... Continue reading
Reblogged Mar 13, 2013 at Laughter and Wine
via Pinterest is finally getting on board the social media analytic train by adding some interesting tools for businesses to help them measure click throughs and pins. Will your business be taking advantage of these new tools? Related articles Pinterest Launches Web Analytics to Help You Pin Down Traffic Pinterest rolls out measurement tool for brands Pinterest Preps for Profit with New Tools For Businesses Pinterest Analytics: Making The Most "Actionable" Social Network More Actionable Continue reading
Reblogged Mar 13, 2013 at Stats & Strats
More than half of Standard and Poor’s 100 companies had no women or minorities in their highest-paid senior executive positions last year. That’s according to a new analysis released Thursday by Calvert Investments, a Bethesda-based investment management company. via With only 4% of Fortune 500 CEOs being women, it's no surprise that the S&P 100 also is not seeing women represented in their higher ranks. Very telling statistic: "Women comprised 19 percent of the board of director positions at the S&P 100, but made up only 8 percent of the highest-paid executives." It's going to take a paradigm shift... Continue reading
Reblogged Mar 7, 2013 at Laughter and Wine
What perplexes me about Yahoo CEO Marissa Mayer's decree is that instead of just firing the unproductive, she declared that they must now start coming into the office. Maybe she's just hoping the decision will force them all to quit, thereby saving the struggling company any severance costs. But what she's really doing is casting doubt on the very idea of the modern worker. via In a service oriented company, results should matter more than hours. The eight-hour day or 40-hour work week are the product of the industrial revolution when workers had to work away from the home... Continue reading
Reblogged Mar 7, 2013 at Stats & Strats
Candice Bennett has shared their blog Laughter and Wine
Feb 26, 2013
In late March, Kraft Foods Inc. surprised the business world with the name chosen for their global snack food business. The new name, Mondelēz International, is a combination of the Latin-based word “monde” (meaning world) and “delez” (a form of delicious) – or as Kraft explained, “delicious world.” Kraft had asked employees for ideas, and from 1700 submissions, this name came from an employee in North America and another in Europe. The new brand name will be used on packages of popular snack foods such as Oreo cookies, Ritz crackers and Cadbury Eggs. Kraft’s Chief Marketing Officer, Mary Beth West,... Continue reading
Posted Apr 5, 2012 at Stats & Strats
Good lord, I can't believe September is almost over. I'd ask where the year went, but I already know. I thought I would put a toe in the "blogging" water again by checking in on my New Year's resolutions and just see how badly I had fared after getting derailed, albeit justifiably, early in the year. 1. Explore the Smithsonian I'm doing pretty well. We hit the zoo and the portrait gallery in January. Tom and I attended the Smithson Society weekend in May, where we were able to walk through the Hirshhorn Museum and Sculpture Garden. This summer, I... Continue reading
Posted Sep 27, 2010 at Laughter and Wine
Blogging from the 2010 WPO Annual Conference. We heard from the fantastic Professor Rebecca Henderson from the Harvard Business School at this morning's keynote. The topic of her address was overcommitment and how organizations can get "unstuck". Overcommitment is a common problem for many businesses, but it certainly falls into the clinical definition of insanity--doing the same thing over and over again and expecting different results. Overcommitment can prevent growth because it reduces productivity and shifts attention away from early stage growth on long-term investment, leading to "better-before-worse." So how do businesses get unstuck? Here are her four key rules:... Continue reading
Posted Apr 23, 2010 at Stats & Strats
Toni and I just left the keynote address kicking off the 2010 WPO Conference in Fort Lauderdale, and it was energizing. Professor Neeli Bendapudi, Ph.D. from Ohio State University gave a rousing speech surrounding WOMP--word of mouth potential--because customers trust other customers more than any other source of information about a brand. Here are my quick take-aways from her talk. Know what your customers really want. And understand that customers can mean external customers (your end user) or internal customers (employees or vendors). Look at the world through their eyes. It's not about production orientation (what you make)...but about marketing... Continue reading
Posted Apr 22, 2010 at Stats & Strats
Candice Bennett is now following The Typepad Team
Mar 15, 2010
So DC's favorite panda cub goes to China next week. I, like many other Washingtonians, will be sad to see the little guy go. Although he's no longer little! I remember being entranced by the panda cam right after he was born in 2005. He was such a darling little thing, barely the size of a human hand. It is hard to believe that his time here is finished so soon. While my father was in town a few weeks ago, I decided to cross off one of my most time-pressing resolutions and visit the National Zoo to say goodbye... Continue reading
Posted Jan 29, 2010 at Laughter and Wine
Tuesday evening, my father, my husband and I attended a private member's reception at the Smithsonian's National Portrait Gallery. Surprisingly, this was my very first visit to the National Portrait Gallery in all my years in Washington, D.C. Before the dessert reception began, we had an opportunity to explore the America's Presidents exhibit on the second floor. As I walked into the exhibit, I was awed by Gilbert Stuart's "Lansdowne" portrait of George Washington. It was flanked by Stuart's famous unfinished "The Athenaeum Portrait" and the unfinished portrait of Martha Washington. All three are truly masterpieces. Portraits of th e... Continue reading
Posted Jan 16, 2010 at Laughter and Wine