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Hi Sue, thank you for your kind words, really enjoyed being there... much more fun that equivalent IT Director's Forum ;-)
Carve your place on the social web
Yesterday I went to an APSCo marketing forum on Active participation in the social web and, much as I did on my way home from Uncaged Monkeys on Monday, I spent my tortuous journey through the City last night (who ordered rain AND traffic chaos on the same night?) thinking about my blog. Where t...
Yes, broadly agree with the thinking here. certainly that integration for social companies is ultimately inevitable, and of the need for a coherent strategy & a roadmap that is umblically linked to an organisations' broader long term business objectives.
A parallel pathway we would add here (our experience is of social strategy implementation in large B2B's primarily) is the need to develop a framework that enables the managed participation in social networks on behalf of the organisation by its' employees. This "locally fed" dimension (in a social strategy that is globally led / top down) enables organisations to become more agile, better connect the people who sell / deliver a service to the people who buy / use that service, and ultimately helps build organisational visibility and credibility. Though "handing over the mic" is the hardest part for organisations, this is where the power of social networks really resonates.
Moving From Social Media Tactics To Your Social Business Plan
Over a year ago, I put a presentation out in public titled "Social Media Is Dead. Long Live Common Sense". Admittedly, it was a little ahead of it's time. Most companies back then were not ready to think about social media outside of anything that looked like viral marketing at most and at the...
For me the best recruitment video ever (probably because it's an (un)recruitmet video will always be this http://www.carveconsulting.com/wp/2008/11/19/the_best_recuitment_video_ever/ - oft copied, never bettered...
The BEST corporate recruitment video....EVER!
I am pleased to say that this video is again back on YouTube. For me this is the best corporate recruitment video I have seen from a global brand. Clever, funny, well made and gets the message across perfectly. What do you think? If you like reading this blog, then click on the orange ...
Great post Andy (la Robinson pointed it out to me) - the more brands that are listening - and engaging - the better
My Top 10 Social Media monitoring tools that you should start using today
Do you know what is being said about you, your brand or your company online? Judging by the response I get from people - individuals and companies - I already know the answer.......and it is invariably no! Many people don't actually seem to bothered either! The world of social media has chang...
Some really solid points here Richard on buidling / managing community - plus there has *got* to be some value add. Without that, you can build it, like Mr Costner in The Field of Dreams, but they won't come..
Failed Corporate Communities
Businesses are struggling to create thriving online communities. Sainsbury’s online community is very quiet, as is Sexperience (Channel 4), Wesabe, AirFrance’s Bluenity and ElevenMoms (WalMart). MiniUSA was crippled by design for a community in the first place. Telstra has a mediocre level of a...
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Dec 8, 2009
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