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I kind of wished that Blockbuster kept the unlimited plan for longer. Not because I like Blockbuster, quite the contrary, because I knew that they were loosing A LOT of money by offering it. Oh well, I do enjoy seeing a megacorporation hemorrhaging money to try and take down a better alternative, and then failing. And us Netflix users still get to benefit with lower monthly fees. Competition at its greatest! Hopefully consumers will go with Netflix's "Watch Now" over Blockbusters in-store exchange. If you watch movies with an average length of 2-hours, the $16.99 Netflix plan would give you about 8 "Watch Now" movies. With Blockbuster, the dollar more plan would only give you 5, and you still have to drive them back to the store later! Now if only Netflix would give us Mac users "Watch Now" access!!!!