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Chris DeMartine
Interests: direct marketing, investing, fly fishing, mathematics
Recent Activity
I agree. This is especially relevant right now. Seems like the emphasis continues to be on selects like last purchase amount and recency. There needs to be more emphasis on the 'F' in RFM. The list profiles on the data card provide this information now -- it's very insightful. The ALEXA files are a very good example (i.e. Potpourri Group).
My experience with YouTube videos and other free media channels is that you need a hook. The best hook I’ve found to work is the ‘resource’ hook. Create ‘how-to’ videos and post them on YouTube and/or other sites like eHow. To drive traffic you can post links to the videos in relevant groups on LinkedIn and Facebook. Make sure the groups you join are relevant. It may take a few days for the group owners to get back to you, so be patient and follow up if needed. Hope this helps! From: typepad@sixapart.com [mailto:typepad@sixapart.com] Sent: Tuesday, September 15, 2009 9:43 AM To: Chris DeMartine Subject: [NextMark] how to market online submitted a comment to 'Ten Free Ways To Market Your Business Online'. NEW! More options for replying to comments via email: * To reply privately to the commenter, click on the commenter's email address below. * To reply publically on your blog, reply to this email.
I agree Sue. The value is there. Qualified list brokers know what works and what doesn't from years of experience. Their empirical knowledge goes far beyond response rates, but at the very least those response metrics 'in the broker's head' can save a campaign. It is very important to get good references who can site positive experiences and quantifiable results to help separate the wheat from the chaff.