Love the idea, but I can't stop thinking of what would happen if Groundhog day followed the reality of A/B testing... - Phil would date people at random... "Well Ned _loved_ the fudge." - Success for Phil would be waking up with anyone. - Phil would have a product manager who wan't at any of his dates but who decided which feedback Phil was going to act on, and how. - Said product manager would believe that sleeping with people is a function of ice sculpting. - Said product manager would also be unaware of the repeating day which they are both stuck in.