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Thank you for this informative post.
Could you tell us what Omniture add-ons you have used to help define recency/frequency segments? We're a little stumped trying to do this with just visit number and days since last visit.
Commented May 16, 2011 on A Sample Two-Tiered Segmentation for Media Properties at SemAngel
A Sample Two-Tiered Segmentation for Media Properties
In the last couple posts in this series on the “Convergence of Digital Analytics and Database Marketing” I’ve been describing the details of Semphonic’s Two-Tiered Segmentation scheme and giving examples; first from Financial Services and then from Travel & Hospitality. A two-tiered segmentation...
Hello, as an avid follower of your posts I don't remember being quite so excited about a series of posts as I am now, and I have been quite excited before.
I work for a media website so looking forward to a breakdown of how you have done those. I remember a comment of yours in a post a couple of years ago where you mentioned that for media sites you would segment visitors for different levels of activity. I am doing this, but the problems start when you try to identify the forces that are moving people up or down this engagement ladder.
Best, Chico
Commented Apr 27, 2011 on Creating Semphonic's Two-Tiered Segmentation: A Financial Services Example at SemAngel
Creating Semphonic's Two-Tiered Segmentation: A Financial Services Example
In my last post in the series, I introduced the concept of a Two-Tiered Segmentation. It’s a distinctively digital approach to segmentation. The first tier is a classic Database Marketing segmentation by visitor-type. The second tier is distinctly digital – it’s a segmentation by visit type/inte...
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