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Thank you for this informative post. Could you tell us what Omniture add-ons you have used to help define recency/frequency segments? We're a little stumped trying to do this with just visit number and days since last visit.
Hello, as an avid follower of your posts I don't remember being quite so excited about a series of posts as I am now, and I have been quite excited before. I work for a media website so looking forward to a breakdown of how you have done those. I remember a comment of yours in a post a couple of years ago where you mentioned that for media sites you would segment visitors for different levels of activity. I am doing this, but the problems start when you try to identify the forces that are moving people up or down this engagement ladder. Best, Chico
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Apr 27, 2011