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Chris Abraham
Berlin, Germany
Chris Abraham is president and COO of Abraham Harrison LLC. He has been doing digital PR and social media engagement for over a decade, focusing on blogger outreach, SEO, reputation management, virtual community building, web publishing, and blogging. Chris is especially interested in memetics and emergence and how they direct culture. Chris was found in the company of a brood of Unicorns and is believed to have been bred for his skills in magic.
Recent Activity
"While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network." Via Google+ is an antisocial network Continue reading
Posted Jul 22, 2014 at Chris Abraham's blog
When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world. Continue reading
Posted Jul 2, 2014 at Chris Abraham's blog
How to engage bloggers down the long tail Why promoting a brand takes perseverance Google gets more personal as it becomes more personalized The Law of Large Numbers is the digital marketer’s friend Google unmasks the anonymous with Google Authorship Dominate your personal brand on Google Images Does your website suck? Let us count the ways! 11 tips to make your social channels more awesome An automated solution for blogger outreach research Should you hire a social media community manager? Why content marketing will ultimately triumph over link building Google Authorship: Involve your staff in your brand SEO? Start by... Continue reading
Posted Apr 14, 2014 at Chris Abraham's blog
Chris Abraham will be responsible for the direction and leadership of Unison's social media practice bringing his skills to their global client base. ( 11, 2013) Washington, DC. -- ­­Unison Agency, a global integrated branding agency today announced the appointment of Chris Abraham—formerly president of Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s director of social media. Mr. Abraham will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services. “Chris Abraham is a rarity in digital experts, someone who can boast a... Continue reading
Posted Feb 11, 2013 at Chris Abraham's blog
Chris Abraham is now following David Armano
Jan 30, 2013
I didn't pick PR—PR picked me. via Brilliant article by David Armano Continue reading
Reblogged Jan 30, 2013 at Chris Abraham's blog
Be sure to register to attend Mike Moran's next free webinar titled Global Search Marketing -- it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so here's the deets -- but first, please register! Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you've been unsure... Continue reading
Posted Mar 26, 2012 at Chris Abraham's blog
Be sure to join Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand's Social Graph -- please register now! Here are the details of the webinar: Every brand is surrounded by the people they interact with every day: customers, prospects, analysts, the media, vendors, authorities and the community. In the past marketers and PR people have been advised to do what is called an "environmental scan" to identify stakeholders and trends in the environment. Now that your stakeholders are online that 'scan' has to include mapping the social graph of your brand:... Continue reading
Posted Mar 25, 2012 at Chris Abraham's blog
I often forget how much in the future I live because this future is my present. But, what would happen if we could bring a brand new laptop into a time machine and go back into history. Well, this infographic from Dell is both funny and sobering, especially when it comes to the 9,000 human code breakers it took at Bletchly Park during World War II to break the Enigma cypher that "could have been broken with a laptop and a simple Java Script." We are in the future, jetpacks be damned Humans and laptops: What could you do with... Continue reading
Posted Mar 13, 2012 at Chris Abraham's blog
Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don't know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Please register for our free Google+ for Business webinar Have you seen G+ on the Internet and are +1-curious and... Continue reading
Posted Mar 6, 2012 at Chris Abraham's blog
Via Miriam’s Kitchen: DC Mayor Vincent Gray is currently finalizing his proposed city budget for fiscal year 2013. Now is the time for us to let him know that we want to make DC a comfortable place for all people to live. We’re joining forces with the Fair Budget Coalition and their Make One City Possible campaign, and are calling and emailing Mayor Gray today to let him know that we need his help to ensure our guests have the resources they need to survive. In particular, we’d like Mayor Gray to: Direct $34 million in funding to DC’s core... Continue reading
Posted Feb 29, 2012 at Chris Abraham's blog
Taste everything well before serving up your social media offerings. If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste? I volunteer as sous chef at a Washington, DC, homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam's Kitchen treats everyone who dines... Continue reading
Posted Feb 8, 2012 at Chris Abraham's blog
Chris Abraham added a favorite at Chief Marketing Technologist
Jan 26, 2012
Chris Abraham is now following Scott Brinker
Jan 26, 2012
The CMO Council released their latest report on client/agency effectiveness this week. (You can download a free executive summary from that link, or spring $199 for the full report.) Out of the myriad of survey-driven stats from 6,000 corporate marketers across a wide range of major brands, one figure stands out as particularly striking: only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age. When 91% of your customers think you're a dinosaur, that can't be good. From the CMO Council's press release: "There's an... Continue reading
Reblogged Jan 26, 2012 at Chris Abraham's blog
IBM SmartCloud Enterprise Solutions Continue reading
Posted Jan 16, 2012 at Chris Abraham's blog
Abraham Harrison’s new client, Nymgo, has now completely re-developed its networking infrastructure and is accordingly re-launching its product, website and brand with a completely new look and set of functions that pushes the envelope of mass consumer VoIP technology in 2012 — and, to celebrate that launch, they’re also offering 5 tickets to anywhere to a lucky 5 folks. This contest is called the “Nymgo, fly me to visit someone” contest and it takes place on its regional Facebook pages for Bangladesh, Egypt, India, Nigeria, and Pakistan — one round-trip ticket to anywhere in the world will be available to... Continue reading
Posted Jan 11, 2012 at Chris Abraham's blog
Real bloggers and real blogs always trump Robot Armies. Last week, I talked about using the long tail of blogger outreach -- the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known but have influence on the very people that your PR campaign is trying to reach. I’ve written in the past about how to put bloggers first when you reach out to them, but today I want to make sure that you don’t see blogger outreach... Continue reading
Posted Oct 12, 2011 at Chris Abraham's blog
Abraham Harrison's client, Flink12, is the way to stay social but still keep your privacy. There are many social networking platforms available today to share your public self. But where do you go to privately and safely share your personal, day-to-day thoughts and experiences? Flink12 was created as a safe and secure way to share your private life. It is playful, safe, extremely private and easy to use. A unique way of sharing and communicating, Flink12 allows you to share your life in a meaningful way with the people you know and care about the most. What is a Flink?... Continue reading
Posted Apr 14, 2011 at Chris Abraham's blog
Abraham Harrison is really excited about our client Fotolia. Fotolia is able to offer individuals and professionals (advertising agencies, press, small business, graphic artists, designers) the greatest image collection in the world for free or as little as $0.75 an image. Check out these 8 great reasons to use Fotolia: 1. Time Savings Fotolia services will save you time, as you are much more likely to find what you need quickly. A savings in time translates into saving money. 2. Clear Licensing Agreement One hazard of being a designer is learning about copyright laws, restrictions and licenses. On the free... Continue reading
Posted Apr 7, 2011 at Chris Abraham's blog