I thought I would share a typology of common issues that I think plague the "opportunity discovery, selection and targeting" first phase of innovation, which I am most interested in and which am trying to add system and process to... Continue reading

Copy of press release: ZinC brings unique capability to add rigour, precision and depth to difficult innovation and growth decisions faced by healthcare companies. Through a groundbreaking process known as Opportunity Design, ZinC helps healthcare executives to perform four critical... Continue reading

The following problems continue to plague innovators: New product failure rates run at 75%-85% New business start-ups are even higher at 92% failure rate There is a high degree of iteration in ideas and business plans needed to succeed with... Continue reading

I try and shape my thinking and therefore I guess, my definition of co-creation in terms of how the concept can help firms achieve their growth goals through innovating a product or platform into something of more relevance and greater... Continue reading

My perspective of co-creation is rooted in the knowledge-based view of the firm. Firms exist because they can integrate and coordinate specialized knowledge held by individuals into collective, organisational knowledge. In turn, that leads to advantage because with all things... Continue reading

A perspective of the firm as an autonomous knowledge creator that learns about customers and creates value for them is increasingly redundant. Now, firms are exploring alternative modes and building capabilities to co-create new knowledge and innovate superior and mutual... Continue reading