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ChrisPonton
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I attended a London-based event last night where McDonalds, O2 and Mastercard discussed the future of money and payments. Everyone agreed that m-commerce (loyalty, offers etc.) was going to be key in creating a value proposition for consumers and critical in driving mass adoption of mobile payments and wallet. However, Colin Swain from Mastercard noted that payments within a mobile wallet, while it is a hygiene factor, is still exceptionally important. Without payments working flawlessly the whole nfc proposition falls apart. Read more here http://chrispontonbdm.wordpress.com
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Dec 1, 2011