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Forrest Christian
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For my webinars, I actually use both VoIP and teleconf concurrently. Regular users of VoIP can use it if they want, and everyone else is sent to the teleconf. This seems to be the best of both worlds, and allows for a backup if phone lines die, too.
Even though I use VoIP to communicate with my global clients, I have discovered that there are many that just don't know how to get it working. And some connections are inexplicably impossible. (Ottawa always fails while Tasmania rarely does.)
Great summary of the problems from real experience, Ken.
VoIP Gives Me A Headache
In recent weeks I have fought with VoIP difficulties on webinars using three different web conferencing technologies. Is VoIP truly ready for prime time? A bit of background first for those unfamiliar with the terminology and concept. VoIP stands for Voice over Internet Protocol. In our particul...
I wonder if you can parlay this into more than $295 of marketing value. It might actually pay for folks to develop award systems that they are likely to win. Odd thinking this.
Deep diving customer needs: What we can learn from solicitations
Dear Mr. [your name here]: I am personally pleased to announce your selection for the Institute's esteemed MAN OF THE YEAR representing your country for 2009. This Award exemplified the importance and validation of deeds well done. The letter goes on in this fashion for a couple of pages. For ...
You can almost hear the conversation going on in the background about how they can't afford to give out freebies when things are going so bad. But then they waste all that money on putting together an ineffective campaign that actually turned you off of them even more. They would have been better off using your advice, but to only a subset of their list.
Which makes me wonder about my own marketing campaigns.
I always learn something here, Susan.
More on Curves: how not to re-engage lost customers
I've written in the past about Curves, a very interesting franchise operation. They've done some brilliant marketing in the past, and the very concept of the operation is a great example of building a service offering for an under-served market segment. I used to be a member of the local operati...
As someone who has been forced to work out of the house for a variety of employers over the last 20 years, I can tell you that what we really need is an office to go to.
This just in: digital nomads, social networking in the workplace, Burger King Studio reprise - how to manage social media
I have to tell you that the guys who created Burger King Studio -- Mess Marketing in Chicago -- demonstrated awesome social media management skills. You will recall my post wherein I gushed about the cool t-shirts you can make online, and gave them what-for about glitches on their purchase ...
The problems is mixing up different levels of innovation. "Innovation" is like "Leadership": it's meaningless out of context because what it means in one domain and level is not what it means in another. As shown by your illustration, innovation within bell curves is easy and manageable. Great until the Big Innovation comes and shows you that market reality doesn't look like a bell curve.
Can innovation be predictable and reliable or not?
I really enjoy James Gardner's posts on Bankervision. He recently posted about receiving a clever bit of marketing from Adobe, and threw out this remark at the end of the post: "Here is a demonstration of the real power of innovation: it generates something unique that causes potential custome...
This is odd, since we knew in the mid-1990s that (then) elders were more likely to be online than mid-life people a generation down. They were resistant to exposing themselves to trouble online but not to using the technology. Back then, they seemed to divide into heavy users (most) and frightened non-users (small minority). The guess then was that seniors had more time to learn a new technology than did baby-boomers in their 40s and 50s. That and the fact that with increasing mortality in their friends, being able to connect across distances was very attractive. I think that similar research had been done back in the late 1980s, too. (I did research for a thanatologist for awhile.)
New Pew study blasts stereotype of online demographics
There's a lot of stereotyping of people over 65 going on in marketing circles. The assumption is often that those born pre-war are technophobes, don't get it, and aren't online. This is wrong, and new stats from Pew Internet prove it. Read a nice summary here, from MediaPost. Remember all th...
They laser burn artwork onto iPods. I'm sure someone could personalize your Blackberry in a similar way.
It's fun to recall that people were bewildered by technology back in the day, too. When the full stop / period and wordspacing was invented, older readers couldn't stand it because it allowed people to read too quickly rather than slowly consume the information and ponder it. I do know that the research showed that word processing increased the time it took to write a letter by a factor of 2 or more. Sometimes technology lets us do more and therefore slows us down.
My year of gadgeting: Bamboo, Livescribe, and now BlackBerry
This has been my year of gadgets. First it was the Wacom Bamboo tablet, which I use to customize graphics for presentations, and occasionally for this blog. It made the great arrows above. And Leonard Cohen uses one of these to make his drawings. I recently met an editorial cartoonist, and I...
Great recommendation. But also a real time-waster if you start playing with stuff.
For example: http://img.skitch.com/20081126-rsp3qdb18eb57qukxcm7ppusqr.jpg
Fear trumps faith. However, it's interesting that faith, hope and love rank in that order: http://img.skitch.com/20081126-bu5m7qd2dftd68crnjhtinqdxu.jpg
Tracking the buzz: check out blog pulse
I was fooling around with BlogPulse recently, which is one of the free things published by Nilesen Buzz Metrics. So I stuffed a couple of banks into the mix, and got this interesting little graph: You can compare any three things you like, from brand names to abstract concepts. Hope, acco...
Francis Fukuyama wrote a book on trust (conveniently titled "Trust") that may be of interest. It's about nations and development, but it has a lot to say about marketing and how the greater culture will limit what you can do. Trust, as the latest credit collapse showed, is the basis of all society.
BTW, in Chicago we'd pick up the phone and take it to the coffee counter. Even near the Chicago Mercantile Exchange it's not safe to leave things.
Trust
I had a coffee one day at Timothy's under TD Centre, reviewing my notes before a meeting. This table -- the one with the cell-phone -- was empty for at least 30 minutes, maybe longer. No idea where the person was. But no-one took the phone, it was still there when I left. This kind of surprise...
My experience is quite different. I have to leave my car, which means gathering all my "stealables" into my pockets or glove compartment, walk into the store, wait in line, then get my receipt. It never takes less than 5 minutes and often 10.
Of course, I drive a lot in some extremely high-crime areas (such as Gary, Indiana) and having to go into the store increases my risk of getting mugged or carjacked.
If I didn't have to have the receipt for tax purposes I wouldn't bother. It has never failed to leave a bad taste in my mouth. Come to think of it, I never returned.
Sticky receipts: how to get people from the pump to the store
I was getting gas for the Vespa yesterday. [Mostly I don't have to get gas, as house elves seem to keep the four-wheeled vehicle fueled. The house-elves don't ride, however. So a whole new world of customer experiences is opening up for me here.] I used my VISA card to pay at the pump, and a...
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