This is Christopher Shallow's TypePad Profile.
Join TypePad and start following Christopher Shallow's activity
Christopher Shallow
Recent Activity
Very useful article about an important concept in brand metrics. Thanks.
Commented Nov 25, 2009 on Brand Metrics: Are you measuring ITS? at The Naive Marketer and Consumer
Brand Metrics: Are you measuring ITS?
Intention to Purchase (ITP), or the equivalent of it, is a well-established brand metric, across many categories, to measure the consumers' intent to purchase a particular brand. Researchers and marketers have established and demonstrated a strong co-relation between ITP and market share. As a r...
Social media marketing must be part of a PLANNED integrated marketing communications strategy, not a 'stand-alone'. Every tactic must, as you write, be part of a planned, co-ordinated strategy; social media marketing is no different.
Commented Nov 25, 2009 on Is Social Media Marketing a Waste of Time? at Paul Chaney - Internet Marketing, Social Media Consulting
Is Social Media Marketing a Waste of Time?
MarketingProfs community manager Beth Harte started me thinking about this with her discussion in the MarketingProfs group at LinkedIn where she referenced a post by Social Media Explorer Jason Falls who said... "I’ve got news for you. In the world of business, all that [social media] talk will ...
Christopher Shallow is now following The Typepad Team
Nov 25, 2009
Subscribe to Christopher Shallow’s Recent Activity
0 Favorites
Around The Web
