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Claire
Ask a question of the women who have Been There.
Recent Activity
AdWeek published their Top 10 Ads of the Year, and I'm happy to say that the number of female creatives on the list has grown. Last year there was only one (congrats, Susan Hoffman), and this year there are TWO... Continue reading
Posted Dec 14, 2012 at Creative Skirts
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Here's a great installation from street artist Ernest Zacharevic (hired by Happiness Brussels) for Toyota. Apparently in the US alone, 2 kids are killed and another 50 are injured each week in accidents involving reversing cars. It's hard to tell... Continue reading
Posted Nov 2, 2012 at Creative Skirts
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3 floors of Beauty? Great. By Harvey Nichols? Good to know. "Love Thyself"? Nice expression of that. And yet, this was the chosen execution of that insight? Seems like it's not quite directed at the right target. I expected more... Continue reading
Posted Oct 30, 2012 at Creative Skirts
Ellen's recent bit about Bic Pens for Women is pretty funny, even if the spoof at the end could use a little help: Continue reading
Posted Oct 29, 2012 at Creative Skirts
I never thought I'd care about a cat, but this spot changed that (for 30 seconds at least). Pretty nice work Sarah Litwin-Schmid and Emily Drake of Saatchi & Saatchi New Zealand. Continue reading
Posted Oct 23, 2012 at Creative Skirts
Last week Richard Neill left a pretty fantastic post on Bodyform's Facebook page lamenting the fact that while he was growing up, the company's advertising made women on their periods seem so happy and full of energy that he was... Continue reading
Posted Oct 17, 2012 at Creative Skirts
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In 1941, the New York Subway System needed an ad campaign to draw attention to the ad campaigns posted in its cars. "Miss Subways" ran from 1941 to 1976, and was deceptively ahead of its time. Other beauty pageants were... Continue reading
Posted Oct 15, 2012 at Creative Skirts
Made by Leandro Senna. Read more about her process (and how to hire her) here. Continue reading
Posted Oct 3, 2012 at Creative Skirts
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What if the reason there aren't more females in creative departments, is because the women that are there have always been happy to be one of the boys? That's one of the many good points that Colleen DeCourcy (ex-Organic CEO... Continue reading
Posted Aug 9, 2012 at Creative Skirts
The Advertising Women of New York know that shiny little portfolio of yours didn't just drop from the sky – for lots of us it came with quite a price tag attached in the form of student loans. So in... Continue reading
Posted Aug 5, 2012 at Creative Skirts
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Mar 15, 2010
I've been getting this question a lot lately from students up at my alma mater. Since there are likely a lot more stressed-out kids out there, I'm gonna spread the message Web-wide. So you wanna know if you should go... Continue reading
Posted Mar 2, 2010 at Creative Skirts
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Today, I mourn the loss of another great tag line replaced by some generic words no one will remember. The trashed tag is Quaker Oats and Goodby's "Go humans go." I loved it because it was a CPG client being... Continue reading
Posted Feb 24, 2010 at Creative Skirts
The age-old debate continues. There's a lively conversation going on over at Harvard Business Review at the moment. They've begun a survey to answer these questions: "Why do good intentions on both sides not lead to a representative number of... Continue reading
Posted Jan 14, 2010 at Creative Skirts