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I tell students: when in doubt, think cause and effect. Affect tends to be a cause, and effect tends to be, well, an effect. Some of them embrace this instantly. THere are, of course exceptions, but it seems to work for some of them.
How to Choose "Affect" or "Effect"
People in business writing classes have been asking for ways to know whether affect or effect is correct. Here are my best tips for choosing the appropriate word. If you are choosing a noun, your correct choice will be effect 99 percent of the time. The medicine had no effect on her condition. ...
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May 22, 2012
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